Opting in Using Name & Email Help

16 replies
Hey, I have subscribers who opted in using just their email. I changed my squeeze page for the new subscribers to opt in using their name and email.

My question is going forward the followup emails will have their name in it. What about my older subscribers who are on message 12 that just opted with their emails. All My emails will have {!firstname_fix} in it...what will the old subscribers see?

Thanks
#aweber #email #followup email series #followup emails #list building #listbuilding #opting
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by JohnPeters1983 View Post

    I changed my squeeze page for the new subscribers to opt in using their name and email.
    Many people will think this is a good idea, undoubtedly.

    I actually changed all mine the other way round - to ask for an email address only.

    I think it's a mistake to require their names, and so do my subscribers, according to their feedback. It's something marketers like and customers don't, overall. Many people feel (and report) that it makes you "come across like an insurance salesperson", to use their names in autoresponder emails. And that's the last thing I want to do. Some people imagine that you gain something from "personalization" (as they typically call it) but I don't believe a word of it, and think there are far better and less salesy ways to achieve better outcomes anyway: http://www.warriorforum.com/main-int...ml#post6123982 .

    You can test/compare for yourself, but in all my niches, I also found that my opt-in rates also went up by 12-15%, across the board, when I stopped asking for their names. So, for me, not "taking their names" was a real win/win: they prefer it, and there are more of them, too.

    Many people disagree with what I'm saying, here, and feel that the quality of their list is somehow "improved" by having their names. I don't, for myself. They don't buy any less, click-through any less often, or open fewer emails. I've found no negative aspect to this, at all, and I've tested it in many different, unrelated niches.

    Sorry - just offering a "different perspective", but I haven't actually answered your question.
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    • Profile picture of the author Coby
      Originally Posted by Alexa Smith View Post

      Many people will think this is a good idea, undoubtedly.

      I actually changed all mine the other way round - to ask for an email address only.

      I think it's a mistake to require their names, and so do my subscribers, according to their feedback. It's something marketers like and customers don't, overall. Many people feel (and report) that it makes you "come across like an insurance salesperson", to use their names in autoresponder emails. And that's the last thing I want to do. Some people imagine that you gain something from "personalization" (as they typically call it) but I don't believe a word of it, and think there are far better and less salesy ways to achieve better outcomes anyway: http://www.warriorforum.com/main-int...ml#post6123982 .

      You can test/compare for yourself, but in all my niches, I also found that my opt-in rates also went up by 12-15%, across the board, when I stopped asking for their names. So, for me, not "taking their names" was a real win/win: they prefer it, and there are more of them, too.

      Many people disagree with what I'm saying, here, and feel that the quality of their list is somehow "improved" by having their names. I don't, for myself. They don't buy any less, click-through any less often, or open fewer emails. I've found no negative aspect to this, at all, and I've tested it in many different, unrelated niches.

      Sorry - just offering a "different perspective", but I haven't actually answered your question.
      My own experience mirrors this as well...

      Now, if you plan on using the "{!firstname_fix}" tag you will be alienating the folks who didn't get the chance to add their name to your optin form and you will also be unintentionally calling them by "scooby doo" or whatever other fake name that they may have decided to use.

      I don't even ask for the name of my buyer's anymore because I never use it...

      Good luck.

      Cheers,
      Coby
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  • Profile picture of the author drewfioravanti
    You can either guess it from their email address and manually add it, or use their email address.
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  • Profile picture of the author DIG006
    You have some pretty good advice already, but I'll add my 2 cents on the subject. Personally when I have signed up for something. I was much more likely to sign up when they just asked for my email. So what Alexa said is something you should consider. I also think you can definitely be on a personal level with people without using their name. When someone uses my name, its either a sales person or a authority or something where I have my guard up and am more deffensive. Think about your subscibers as friends. When I talk to my friends, I rarely address them by their name, even in emails to them.

    If you do want to collect the first name anyways, the best way I can see fixing your problem is to either put all of the old subscriber names to something generic like, "friend", "subscriber", "guys and gals", etc. This way you don't have some random gibberish code or default value appearing in each email. A better fix, but a more intrusive one would be to send out a survey of some type collecting info about what your subscribers want to hear about. Somewhere on that survey request their name.

    Hope that helps a little bit, but if it isn't too much work it would probably really be better to just change it back to just email alone.

    - Jman
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  • Profile picture of the author solos
    Banned
    I don't really use the first names anyway.
    Most of my emails even when I'm typing start with a Hi! or Hey,

    People have subscribed to your list so should be aware there are many people also recieving the mail
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by solos View Post

      Most of my emails even when I'm typing start with a Hi! or Hey,
      Mine, too.

      I write to my subscribers like I write to my friends and family.

      Originally Posted by solos View Post

      People have subscribed to your list so should be aware there are many people also recieving the mail
      Of course. It's not as if using their first-name as a salutation fools anyone, anyway: people are not stupid - they know perfectly well that you've automated it from their opt-in because you want to try to pretend to be "individualizing"/"personalizing" it. People see this for what it is.
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  • Profile picture of the author sethalexander
    If you're using Awever which I think you are the {!firstname_fix} will just be blank if there is no first name. So starting with "Hey {!firstname_fix}" will just be "Hey" without it (pretty sure this is right if not someone correct me). So no big worries. However, as others have stated your opt-in rate will be higher with only asking for e-mail addy's. So switch back and don't worry about it.
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  • Profile picture of the author JohnPeters1983
    Thanks everybody for the response! I had my squeeze page outsourced on odesk. I'm not too technical and I do have hostgator. How would I take the name out of the squeeze page...where would it be located in hostgator...hopefully not too hard

    Thanks again!
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    • Profile picture of the author Coby
      Originally Posted by JohnPeters1983 View Post

      Thanks everybody for the response! I had my squeeze page outsourced on odesk. I'm not too technical and I do have hostgator. How would I take the name out of the squeeze page...where would it be located in hostgator...hopefully not too hard

      Thanks again!
      Maybe this will help...


      Whatever url you use to access the squeeze page is how you will locate it at HostGator. For example, if you go to "domain.com/gift" the you will want to look in the "gift" folder and edit the index.html page.

      Hope this helps.

      Cheers,
      Coby
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  • Profile picture of the author Matt Kendo
    Call your autoresponder service and ask them what will happen, I would guess if there is no name then it will just be left blank, which should be fine.
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  • Profile picture of the author Randall Magwood
    I personally think collecting a name and email will make you the most money, and will boost response rates. I do this with my backend marketing, and my frontend list building efforts in my other niches.

    People have mixed views about this, but i'm just talking from my (and others that i know) experiences.
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  • This is a good question, I always use the name and email fields but have just very recently changed all my forms to email only and test this out see how it goes.

    What I noticed was it seems some subscribers will type random characters in the name field for example I had one that was "gfgfgfgf" or "wannamakemoney" I understand that people may not want to give out their names so some don't take the name field seriously.
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  • Profile picture of the author scubasteve-cr
    In regards to collecting a name, I like to think of it this way. When do I *ever* address my friends/family by name in an email? Never. And nobody ever does it for me. Who addresses me by name in emails? Marketing emails. Always. Anytime I see my name in the subject line, I know it's for marketing. 100% of the time.

    Just something to think about. I think that sometimes as marketers, we just jump on the bandwagon on what everybody says to do, and we stop thinking like consumers.
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  • Profile picture of the author pdxkurt
    [DELETED]
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    • Profile picture of the author IM Inc
      My experience is that when asking only for email, I get higher opt-in rate and now I only ask for email in all my opt-ins. My 2c.
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  • Profile picture of the author brentb
    Name is useless data... don't collect it, don't use it.
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