I'm prepping some pre-launch pieces and am currently going through the age-old pricing process. Over the years, I've had companies with prices all over the map (not within the same product, I mean over the various companies), curious to hear your own thoughts about your own pricing models.
Did you opt to go with low price and high volume, or did you opt to go with high price and low volume?
As mentioned, I've done both. I always feel 'safer' when going with the low price point and feel much more anxious when going with the high price. The safety of the low price can be deceiving however, as without the projected volume, it can become stressful trying to continue to find a new stream of prospects.
So how did you choose your price point, and (assuming you have had that price point now for a while) are you still comfortable with your pricing model today?