I dont know if you could help me due to the language, but I'm helping a friend of mine to increase conversions into her site.
The site is Stile e Stili
The site in about men's style, and offers both free products and paid products.
It has a lot of visitors (for me ) about 700-800 people a day.
The problem is that too few people subscribe to the free ebbok, and less more buy something.. less that 0.5 pc ...
All the traffic come from Organic Search.
In my opinion, I think there's not a clear CTA to capture the visitor, and there're too much resources on the sidebar..
Also, what do you think about putting a strong CTA at the end of the posts?
Something like "Subscribe now to get .... ----> "
Thanks for any answer