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Are Singular Domains More Brandable Than Plural Domains?

by gregdavidson727
7 replies
It seems like most of the major brands on the internet use singular domains. Is this because they sound more brandable?
#brandable #domains #plural #singular
  • Profile picture of the author jakerobinsonvt
    Here's a cool resource for naming a business/choosing a domain name: Kevin Rose and Tim Ferriss Discuss Angel Investing and Naming Companies

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  • Profile picture of the author NatesMarketing
    Can you give some examples?

    When I think of "big" brands, I think of them using their brand name as their domain. If their brand is plural, they use that...if it's singular...they use that.

    Right?
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    • Profile picture of the author gregdavidson727
      Originally Posted by NatesMarketing View Post

      Can you give some examples?

      When I think of "big" brands, I think of them using their brand name as their domain. If their brand is plural, they use that...if it's singular...they use that.

      Right?
      Facebook.com (Not Facebooks.com)
      YouTube.com (Not YouTubes.com)
      MailChimp.com (Not MailChimps.com)
      SecondLife.com (Not SecondLives.com)
      MySpace.com (Not MySpaces.com)
      PayPal.com (Not PayPals.com)
      Craigslist.org (Not Craigslists.org)
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    • Profile picture of the author gregdavidson727
      Originally Posted by NatesMarketing View Post

      Can you give some examples?

      When I think of "big" brands, I think of them using their brand name as their domain. If their brand is plural, they use that...if it's singular...they use that.

      Right?
      Yeah but many internet companies were originally started on the internet like Facebook.
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  • Profile picture of the author It Is Me
    Yes, almost all the brands are singular words.But some use the plural works also like FaceBook, WarriorForum etc.
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  • Profile picture of the author PerformanceMan
    Originally Posted by fpdeziner View Post

    Does it matter where a keyword appears in the domain name? for example would globalbike.com be better than bikeglobal.com?
    You don't need keywords in domains at all.

    Brandable, unique domains don't use them.
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  • Profile picture of the author olavlind
    MHO:

    It's just like grammar and the reason there are plural and singular words in the first place. Many cars, one car.

    If you want to buy a new car, you start looking at cars (plural).

    When you have looked at cars for a while and you have decided to buy one, you start looking for a specific car (singular).

    So I think people thinking and talking in singular terms are closer to a buying decision than people thinking and talking in plural terms.

    Example: "I am looking at cars cause I am thinking of buying a new one." vs. "I am looking for a specific car because I know what I want now after having done the research for a while".

    JMHO :-)

    ~Olav
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