Do you worry about theft of your products?

17 replies
I'm wondering if you worry a lot about product theft.

With all the filesharing and torrent sites about many products from those here on the forum are posted on a regular basis and worse, indexed in the search engines.

Listening to Dan Kennedy I get the feeling he doesn't give a rip about people copying and sharing his products with the belief that 1% to 15% would even bother to use them anyway and those that would grab them free wouldn't have purchased to start with.

Still, it's a subject the bothers me. What are your thoughts?
#products #theft #worry
  • Profile picture of the author Tina Golden
    I don't worry about it. If I see something being shared, I would send a DMCA, but I don't expend much energy in looking or worrying. Any of my memberships are set up to automatically suspend an account that is showing multiple IPs logging in, so that's not a concern for me, either.

    I figure it's a fact of life on the Internet. If Hollywood and the music industry can't stop piracy, I'm sure as hell not going to be able to.

    Not that I'm saying it's okay or anything. Like I said, if I catch it, I'll spend the five minutes to try to shut them down, but I don't see the point in getting all upset or stressed about it.
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  • Profile picture of the author sarahAttkinson
    Banned
    Theft on the internet is quite usual, as I can see. But, on the other hand, so it is in real world. It is like taking care of your own goods. There are ways of preventing it on the internet. You just need to make sure you secured them and you check from time to time.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Scott Ames View Post

    Listening to Dan Kennedy I get the feeling he doesn't give a rip about people copying and sharing his products with the belief that 1% to 15% would even bother to use them anyway and those that would grab them free wouldn't have purchased to start with.
    There are people who imagine that people who steal their products "weren't ever going to be paying customers anyway". (I wouldn't have expected Dan Kennedy to be one of them, though! ).

    It's nonsense, needless to say.

    Sadly, the world is full of people who - when they want a specific product - will use Google imaginatively and inventively and scout around the torrent/file-sharing/subfusc-headwear places they know, looking for an illicit download, and then buy and pay for it only if they can't find one. I'm embarrassed to say that even I know people who do this and I can't often talk them out of it, and I strongly suspect that even when they pretend to be talked out of it, they carry on doing it anyway. How anyone can seriously imagine that such people "simply don't exist" is just beyond belief.

    Originally Posted by Scott Ames View Post

    Still, it's a subject the bothers me. What are your thoughts?
    I have no products. It would worry me a great deal, if I did.

    I'd sell them as PDF's and use e-Junkie's PDF-stamping device as an integral part of my product-delivery. (And protect the download page too, though that's obviously not much use on its own).
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  • Profile picture of the author rmolina88
    If you plaster your affiliate links on your products, then having people steal them could slightly work to your advantage.
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    • Profile picture of the author WeavingThoughts
      Originally Posted by rmolina88 View Post

      If you plaster your affiliate links on your products, then having people steal them could slightly work to your advantage.
      What does that mean?
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      • Profile picture of the author KuhNoodle
        Originally Posted by WeavingThoughts View Post

        What does that mean?

        What he's saying is that if you have affiliate links in your ebook or product, and someone steals the product, they may click on some of the links, and get you some affiliate sales.
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        • Profile picture of the author rmolina88
          Originally Posted by KuhNoodle View Post

          What he's saying is that if you have affiliate links in your ebook or product, and someone steals the product, they may click on some of the links, and get you some affiliate sales.
          Yeah, I've actually gotten sales from weird sources before, so I assume my product was stolen by a blackhatter or two.

          Of course, I've had people completely steal my products and replace the affiliate links with their own, but that takes far more effort. :rolleyes:
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          • Profile picture of the author JohnMcCabe
            Piracy, like real-world shoplifting, is a fact of life. You have to accept that you will take some losses.

            I take whatever reasonable precautions I can (hidden download areas, expiring links, etc.) then go on about my business. If I do come across a theft, DMCA notices get sent to the offender with open CC: to both the webhost and domain registrar.
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    • Profile picture of the author TanyaRebrov
      Well if any of you gets serious worried that your product is being copied by someone else, you should get ready to take a serious action for this problem. try ACTIVEDMCA to make sure any illegal product will not show up in Google search result. You will sleep better that way, knowing that your product can't be shared anymore.
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  • Profile picture of the author John Romaine
    This is where building a paid community makes sense.

    Even if they do get the products for free, they'll have questions and in many cases, need help.
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  • Profile picture of the author nitesh
    If you have built a product then it is obvious that you will worry a lot about it. You will not want anyone to copy it but the truth is you cannot stop everyone. The best part is to publish it asap on some reliable resources that can quickly give good exposure to your site. If you have taken the full juice from a fruit then after leave it for others but do not let others to take it or use it before the juice has been taken.
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    • Profile picture of the author JensSteyaert
      I'm sure everybody is worried after working so long to create a product somebody else will just steal it. There are certain precautions you can take, and if it's a high value product then DMCA is a good solution (even though it's not cheap).

      As mentioned above, making sure you can still profit from that product when it's being shared illegally is the best thing you can do actually. Make sure you have affiliate links (if it's an ebook) or just add banner ads to your money site to increase traffic.
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  • Profile picture of the author Devin X
    Banned
    Originally Posted by Scott Ames View Post

    Still, it's a subject the bothers me. What are your thoughts?
    I take it very seriously, myself. I encrypt all my products (including ebooks) so that a user needs a password to access them. You can steal it, but if you don't have the password, then it won't help you at all. I know there are also other services out there that issue digital stamps and other forms of piracy deterrents.
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  • Profile picture of the author kindsvater
    I haven't seen Kennedy say he doesn't care about theft. He has said for a long time he is aggressive about protecting his property.

    One thing you should do is register your product with the US Copyright Office. That will give you a lot of financial leverage against anyone copying and sharing your products.

    .
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  • Profile picture of the author dvduval
    We've been very successful in either getting a site taken down or getting payment when people use our product without a license. There is work associated with catching them, but the pay off is good enough for it to be worth our time.
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  • Profile picture of the author joaquin112
    You should take piracy into account. What some very successful marketers do is to create great content that promotes their other products / sites. That way even if their work gets distributed, they still gain free clicks from it.
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  • Profile picture of the author OldLodgeSkins
    If the product's good, it's going to happen anyway...
    There's very little you can do to stop it. The best you can do is make sure you get a chance to make money even with the illegal copies. That's one of the reasons why there are always a few affiliate links in my products, and I'm also cross-promoting them.
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