The basic principal is to alter the layout of a source web page to a web page that looks like a word document. It is for the times when you are in an open plan office, school or somewhere where other people can see your screen; you can browse through this site and it looks like you are working on a word document.
He has asked me for help in generating traffic to his site (without having to pay for it ie, PPC, Banner, etc)
Looking at it I have come up with these observations
1. There is no changing content
2. The whole site is custom written and has no RSS feed (not that it would really help as no content changes) or any other key word optimizations
3. There is no real way to make money from it except donations or possibly selling it and neither of those are really profitable (so I don't see the point)
4. It is a new site so there is no history/time authority.
The only thing that I can think of (without spamming) is to write some articles and submit them to news sites to rank for the KW Office Time Management or to see if it can get picked up and by reddit/slashdot and hit the front page.
What are your thoughts and suggestions?