Need Advice for a Product Launch (with Videos)

4 replies
Hey Warriors!

I have a couple of questions related to a product launch I'll be running shortly.

This will be the first time that I do a video series as part of the pre-launch process. I'd love feedback & tips from other Warriors who have seen success with the Video PLF!

PLAN

To give away 3 free videos with free & valuable content in exchange for an opt in. Each video will be drip fed over a span of 5-7 days, building up to the product launch.

FEEDBACK NEEDED

1. Squeeze Page: Should I give away one of the 3 free videos BEFORE the opt-in, and ask for the opt-in in exchange for the next 2? OR, simply have a video that highlights the problem that opting in for these 3 free videos will solve?

2. Is a 5 day span perfect? That would equal to a 10, or 15 day launch period (depending)

3. After the launch, should those videos still be drip fed to opt ins? And with each video that is "fed", should there be a link to the sales page?
#advice #launching #product #tips #videos
  • Profile picture of the author WillR
    Why not just make it an evergreen launch so the process before and after your launch is exactly the same. Why change it after the launch?
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    • Profile picture of the author mikey21
      Originally Posted by WillR View Post

      Why not just make it an evergreen launch so the process before and after your launch is exactly the same. Why change it after the launch?
      Thanks for the feedback Will!

      Actually, this is what I'm asking - have you seen the most success that way?
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  • Profile picture of the author jenmidas
    You may spy Eben Pagan and Brandon Burchard's style.
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    • Profile picture of the author mikey21
      Originally Posted by jenmidas View Post

      You may spy Eben Pagan and Brandon Burchard's style.
      I found this: Brendon Burchard's Total Product Blueprint, and it looks like he launches a free video every 3 days.

      I also know what Eben Pagan's opt-in for Double Your Dating looks like...

      Is there something more specific you recommend doing in terms of spying (which wouldn't involve me having to buy any high ticket products of theirs)?

      Thanks very much for the tip!!!
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