What do visitors first see on your website?

44 replies
Hello!

When people arrive at your website what is the first thing they see. I strongly believe that we "don't get a second chance to make a first impression" so it's important to get it right .

I am starting a brand new website and wonder the best thing to put on the homepage. What type of info?

Thanks for your replies
#visitors #website
  • Profile picture of the author twister85
    The website Logo is the first thing anyone watch when entering a website, This is the first and the most catchy thing because of its color and font. so logo is the first thing visitors see when they visit a website.
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    • Profile picture of the author KuhNoodle
      Originally Posted by twister85 View Post

      The website Logo is the first thing anyone watch when entering a website, This is the first and the most catchy thing because of its color and font. so logo is the first thing visitors see when they visit a website.
      I disagree with you on that. When I go to a website my eyes are generally pulled toward the middle of the screen above the fold. I take a quick glance to see if the page I'm on actually gives off the impression that it is going to be of value to me.

      Content is what gives a first impression. I remember I was on a website that looked amazing, but I couldn't "read" any of it. It was full of sentences like "We has always sometimes often when buying that of necessity"
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      • Profile picture of the author Max Yeo
        I believe that graphics would be the first thing that attracts the attention of your visitor. (Even headlines are rarely in textual form nowadays)

        But it also depends on what is the visitor looking for. (Information? Tips to learn? Videos to watch? Mp3s to hear? Pictures to see?)

        it may well be your headings too, depending on how tech savy your visitor is. Thus different niche varies.
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      • Profile picture of the author dbrwn
        Originally Posted by KuhNoodle View Post

        I disagree with you on that. When I go to a website my eyes are generally pulled toward the middle of the screen above the fold. I take a quick glance to see if the page I'm on actually gives off the impression that it is going to be of value to me.

        Content is what gives a first impression. I remember I was on a website that looked amazing, but I couldn't "read" any of it. It was full of sentences like "We has always sometimes often when buying that of necessity"
        Yeah, the content is what is the most important. Sure the logo may look great and such, but that says absolutely nothing about the product or service that they're supposed to be offering. I would have to agree that content is definitely king here.
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  • Profile picture of the author Alexa Smith
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    Originally Posted by Beatrice View Post

    When people arrive at your website what is the first thing they see.
    A prominently incentivized, attractive-looking opt-in.

    All my affiliate marketing websites are designed so that's always the first thing visitors see. There's other stuff, too, even above the fold, but that's the first thing they see.

    Originally Posted by Beatrice View Post

    I strongly believe that we "don't get a second chance to make a first impression" so it's important to get it right .
    I agree. I think you can, sometimes, get a second chance to opt them in, but I'm not taking any chances on it, because without opting them in, I can't make a living, of course.

    Originally Posted by Beatrice View Post

    I am starting a brand new website and wonder the best thing to put on the homepage. What type of info?
    Something they haven't seen before and can't find anywhere else, a photo, an explanation of who you/your-pen-name are, a bit of "navigation", and anything that makes them feel it isn't just "another marketing site" like the hundred they've seen before. (The best things to avoid on the landing page matter, too!).

    And no advertising. (Obviously - otherwise it is "just another marketer's site").

    And no video. (Again, obviously - otherwise you immediately drive away a significant proportion of people and never get them back: http://www.warriorforum.com/off-topi...o-content.html ).

    And no pop-ups. (For all the reasons explained here: http://www.warriorforum.com/main-int...ml#post4985800 ).

    But all of this stuff, important though it is, is very secondary to the opt-in. If you've heard of Seth Godin's "Where's The Banana?" test, the prominently and attractively incentivized opt-in has to be the banana. Otherwise you don't ever make a living from it. It really is about as simple as that.

    Originally Posted by twister85 View Post

    The website Logo is the first thing anyone watch when entering a website.
    Those are for people who like "website design" (and for large corporations, perhaps). That's not a group that includes customers.
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    • Profile picture of the author John Romaine
      Originally Posted by Alexa Smith View Post

      And no video.
      C'mon, that's ridiculous.

      Video is a great way to engage your audience, and it's just another medium to help drive traffic and deliver content.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by John Romaine View Post

        C'mon, that's ridiculous.
        I'm talking mostly about autoplay video (hence my comment about it immediately driving so many people away, which you omitted from what you quoted, Johnny! :p ).

        Originally Posted by John Romaine View Post

        Video is a great way to engage your audience
        Your audience, maybe. Not mine. My audience in each of 8 separate, unrelated niches hates it, and tells me so consistently. Your audience comprises internet marketers, doesn't it? Mind you, even a lot of other internet marketers do seem to feel that too (I'm "just saying"!): http://www.warriorforum.com/off-topi...o-content.html
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        • Profile picture of the author John Romaine
          Originally Posted by Alexa Smith View Post

          I'm talking mostly about autoplay video (hence my comment about it immediately driving so many people away, which you omitted from what you quoted, Johnny! :p ).
          Was it in the link? If so, my apologies, I didn't click through to read it.

          Fair call though.

          I would agree, anything auto-play (including audio) is downright annoying.
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        • Profile picture of the author Beatrice
          Originally Posted by Alexa Smith View Post

          . My audience in each of 8 separate, unrelated niches hates it, and tells me so consistently.

          ...even tutorials/how to videos? I would have thought that was a much easier way to learn. I have read the link you've enclosed and it seems that some people rather read a lengthy PDF than listen to a video ?
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    • Profile picture of the author Beatrice
      Originally Posted by Alexa Smith View Post

      A prominently incentivized, attractive-looking opt-in. There's other stuff, too, even above the fold, but that's the first thing they see.
      Thanks very much for your reply Alexa.

      So on the first page of my website it is best to have a static page with:

      - an opt-in box
      - a picture of myself and a bit of background
      - by navigation, I presume you mean a few categories and posts

      I know that you are very well documented and wonder if there was any online example you could show me. If you haven't got the time, that's OK. As always any help you've provided is very much appreciated.
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  • Profile picture of the author Youronlinestuff
    site name logo, a couple of sentences explaining the site, a slidshow of products with /testimonials, a clear and simple navigation bar.
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  • Profile picture of the author John Romaine
    Originally Posted by Beatrice View Post

    I am starting a brand new website and wonder the best thing to put on the homepage.
    Dont make the mistake of thinking that all of your traffic lands on the homepage.

    What visitors to my site see, depends entirely on which page they land on.

    I do however have certain things "site wide", like optin forms, and navigation etc.
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  • Profile picture of the author IamGrace
    The website NAME and the SLOGAN (if any) are the first thing that catches the attention of your visitors, because this will automatically gives an idea on what are the products/services that you offer and what makes you different from any other website. Graphics are also important, because poor graphics will reflect a poor website.

    If your viewers are impressed on how you present your website, they will be enticed to purchase what you offer. Off course, Navigation keys like payment methods and registrations are also needs to be simple for the convenience of your visitors.
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    • Profile picture of the author GlenH
      If I'm searching the web for the solution to a problem I have...Let's say, I want to know how I can cure my foot fungus.

      So I type into Google .."how do I get rid of foot fungus" and Google displays a selection of sites.

      I pick a site that sounds like it has the exact information I want, and so I click that listing.

      The page open and I'm presented with a form telling me to sign up for a foot fungus newsletter (or something)

      Will I pi_ _ed...you bet I will!

      I was expecting the information I asked for.

      Potential prospects don't want an optin form shoved in their face as soon as they hit your site.(I know I wouldn't). For me a site like that is a real 'trust destroyer'.

      I also know every market is different.

      But that's just my feeling in general...
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      • Profile picture of the author Beatrice
        Originally Posted by GlenH View Post

        Potential prospects don't want an optin form shoved in their face as soon as they hit your site.(I know I wouldn't). For me a site like that is a real 'trust destroyer'
        Whilst I partly agree with this, surely you must put an opt-in form in the sidebar? You don't want visitors to just get the information they are seeking and then just leave:confused:
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        • Profile picture of the author GlenH
          Originally Posted by Beatrice View Post

          Whilst I partly agree with this, surely you must put an opt-in form in the sidebar? You don't want visitors to just get the information they are seeking and then just leave:confused:
          Absolutely you put an optin form strategically on your pages...

          But not so prominent that it's the first piece of' 'content' my prospects will see when they arrive at my page.

          A positive first impression is vital if you expect visitors to stay on your site for more than a few seconds.
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          • Profile picture of the author Beatrice
            Originally Posted by GlenH View Post

            Absolutely you put an optin form strategically on your pages... is vital if you expect visitors to stay on your site for more than a few seconds.
            ... sorry for being pedantic but there is only so much space on a page. Where precisely do you put your opt-in box?
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      • Profile picture of the author Stuart Walker
        A prominently incentivized, attractive-looking opt-in.

        All my affiliate marketing websites are designed so that's always the first thing visitors see. There's other stuff, too, even above the fold, but that's the first thing they see.
        Same. I use the Genesis Generate theme which has the big headling banner with opt in box. Works like a treat.

        Generate Theme by StudioPress

        Originally Posted by GlenH View Post

        If I'm searching the web for the solution to a problem I have...Let's say, I want to know how I can cure my foot fungus.

        So I type into Google .."how do I get rid of foot fungus" and Google displays a selection of sites.

        I pick a site that sounds like it has the exact information I want, and so I click that listing.

        The page open and I'm presented with a form telling me to sign up for a foot fungus newsletter (or something)

        Will I pi_ _ed...you bet I will!

        I was expecting the information I asked for.

        Potential prospects don't want an optin form shoved in their face as soon as they hit your site.(I know I wouldn't). For me a site like that is a real 'trust destroyer'.

        I also know every market is different.

        But that's just my feeling in general...
        If I open the page and the first thing I see is an opt in box telling me to put in my email to receive the exact information I want thats going to solve my very urgent problem then I'll not be pissed off, I'll do it immediately!
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        • Profile picture of the author Beatrice
          Originally Posted by RockingLastsForever View Post

          Same. I use the Genesis Generate theme which has the big headling banner with opt in box. Works like a treat.

          Generate Theme by StudioPress


          At $79.95 a bit pricey though! :rolleyes:
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          • Profile picture of the author Stuart Walker
            Originally Posted by Beatrice View Post

            At $79.95 a bit pricey though! :rolleyes:
            :confused:

            It's a bargain. If spending $79 on making your site look epic and increasing opt ins is too much for you then you're in the wrong business.

            I can use it on as many sites as I like so it's an incredible price really.
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            • Profile picture of the author Beatrice
              Originally Posted by RockingLastsForever View Post

              :confused:

              If spending $79 on making your site look epic and increasing opt ins is too much for you then you're in the wrong business.
              I hope for your sake that you NEVER find yourself out of work or sick for that matter! On the other hand it might make you a lot less judgemental!
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  • Profile picture of the author Lena Williams
    The page open and I'm presented with a form telling me to sign up for a foot fungus newsletter
    So, they are creating Fungus in your mind .

    I also hate those things too. When a newsletter signup form appear right after entering the website. Those things can be in sidebars of a website. If a visitor become interested about the site, they can go for it.
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  • Profile picture of the author jgand
    A website that looks professional and inviting. Makes people feel comfortable they are dealing for a reputable site. It must stand out and have a logo that makes sense for the business. The web page should load quickly. This is what makes a good site.
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  • Profile picture of the author John Romaine
    Where they're looking means little. Its what they're doing that's important. Crazy Egg is a good solution for this. Tied in of course with conversion tracking and goal optimization.
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    • Profile picture of the author Beatrice
      Originally Posted by John Romaine View Post

      Where they're looking means little. Its what they're doing that's important. Crazy Egg is a good solution for this. Tied in of course with conversion tracking and goal optimization.
      I had a quick look at Crazy Egg it seems interesting. Thanks for the info
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      • Profile picture of the author John Romaine
        Originally Posted by Beatrice View Post

        I had a quick look at Crazy Egg it seems interesting. Thanks for the info
        Beatrice, Crazy Egg does cost, but its VERY effective for tracking user behaviour (as is Click Tale). With this type of information you can then implement changes based on factual data - and not guesswork like so many people do.

        There is a free option, (Click Heat) which I've used.

        Its relatively easy to install, its here Labsmedia's ClickHeat - clicks' heatmap

        Here's another tip - make your "About" page, about the customer - not you.

        The customer wants to know what's in it for them. What you can do to help THEM. They most likely don't give a rats about you, and they most certainly don't want to see photos of you on holiday or riding ponies, or baking cupcakes with your grandmother.

        This was some advice I got just recently, and will be applying it to my own sites.

        I don't know what marketplace you're working in, (and this bit of advice might be miles off if your audience really wants to know about you, personally) but the basic concept should still apply. Give it some thought anyway.
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        • Profile picture of the author Beatrice
          Originally Posted by John Romaine View Post

          Here's another tip - make your "About" page, about the customer - not you

          Great tip thank you
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  • On our main site, visitors are welcomed by an attractive virtual spokesperson who explains what the site is about. Stats tell us that most visitors watch her until the end, and from there people stay on the site checking out our other products.

    Arnold Stolting.
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    "I LOVE The Song! The Vibe Is Positive And Firm!" - Kymani Marley. (Son of Bob Marley).

    "Very High Quality!" Jeremy Harding - Manager / Producer. Sean Paul.
    "They Are FANTASTIC!" - Willie Crawford.

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    • Profile picture of the author Beatrice
      Originally Posted by stoltingmediagroup View Post

      visitors are welcomed by an attractive virtual spokesperson
      She looks nothing like me LOL ... and more to the point she sounds nothing like me. Visitors WILL be well confused when they listen to my videos :rolleyes:
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  • My website logo, that is why I spent some dollars on getting it done by someone who knows what they are doing.

    I completely agree with you, the first impression is one of the most important parts.
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  • Profile picture of the author WordpressManiac
    They see a choice of my main content. So on my blog it will be the latest articles and on some of my other websites pictures or videos to choose from. Don't be dumb and let them see a big advertising first...
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    • Profile picture of the author Beatrice
      Originally Posted by WordpressManiac View Post

      Don't be dumb
      You must be obviously very young calling people Dumb.... I always choose my words carefully on this Forum.
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  • Profile picture of the author Neil Morgan
    I think the overall "look" of the site is the first thing people see.

    Does it say "professional" or "amateurish".

    Check out the thread from the other day where someone was desperate for help because their site wasn't converting despite having a lot of the elements mentioned here.

    It simply looked amateurish and that alone would have explained the shocking bounce rate.

    Cheers,

    Neil
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  • Profile picture of the author Vasilev
    Beatrice,

    firstly, I would recommend you to be very careful
    who you get advice from about monetizing...

    because most people (in here as well) don't make shit online...


    now reality:

    My popup gets me a about 20 - 30 free leads each day...
    you decide whether to use one or not...

    since I added a video, people started opting in much more
    using my on page optin form as well...
    you decide whether to use videos....

    but you don't even have to take my example for it,
    because most marketers who know what they are doing
    use both - popups and videos (on autoplay also)

    the first thing people see is your whole site...

    its design, its loading time, its content...

    when a site has a lot of content, I know
    there is somebody working hard there...
    and it's possibly worth spending my time on...

    so what should you concentrate on?
    mostly your site topic...

    you definitely should know exactly what you are
    doing...

    then comes your design - this is major important...

    time has past when you could just build a whatever
    looking blog and hope to make money off of it....

    you need a cool blog/site - something really awesome...
    and of course lots of content...

    then if you manage to build a community off of your blog,
    even if it is a community of 5, you will be sorted
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    • Profile picture of the author Beatrice
      Originally Posted by Vasilev View Post

      Beatrice,

      firstly, I would recommend you to be very careful
      who you get advice from about monetizing...

      because most people (in here as well) don't make shit online...
      I have developed "selective hearing" lately and find it most helpful in taking decisions

      then if you manage to build a community off of your blog,
      even if it is a community of 5, you will be sorted
      I totally agree wit this. My aim is to gradually build a rapport with my list.
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  • Profile picture of the author onegoodman
    1 - how fast the website gets to load, if it talk 30 second, i don't see the visitor will waste his time over there.

    2 - what the site is about, can i figure out what the site is about in few seconds or not, nobody will waste time to find out.

    3 - how the site look, believe it or not the look doesn't always come first, craigslist is an evidence lol.
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  • Profile picture of the author iauan
    I thought that my main traffic comes from And I do give them a first impression.Like a SEO I'll make pop up to make relationship with traffic by keyword check.
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  • Profile picture of the author Randall Magwood
    You should put either a squeeze page up or a sales letter page. I like this model. Make it simple for these folks. Offer a nice freebie if you're doing a squeeze page, and dont include anything external sites like, "follow on twitter"... "like me on facebook" ... "view affiliate program" ... or "connect on google +".
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    • Profile picture of the author Stuart Walker
      Originally Posted by Randall Magwood View Post

      You should put either a squeeze page up or a sales letter page. I like this model. Make it simple for these folks. Offer a nice freebie if you're doing a squeeze page, and dont include anything external sites like, "follow on twitter"... "like me on facebook" ... "view affiliate program" ... or "connect on google +".

      Sending everyone direct to a squeeze or sales page is a good idea to scare lots of people off in most niches. Especially sending them direct to a sales page. "hmmmm they just want to sell me something...no thanks", close window, never see again.
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  • Profile picture of the author Kal Sallam
    My Opt-In Form
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  • Profile picture of the author raydp
    I believe a video that looks engaging and DOES NOT autoplay is a great way to grab attention. If the rest of your content is great then visitors may stay to actually read it.

    It's unfortunate that we live in a "Soundbite" age where detail is unimportant to far too many people. Just as an example. I often see chat show hosts ask an interesting question and then feign a yawn part way through an interesting answer. If they then say "TMI" I want too throw something at the telly!

    This is why a great logo, a decent image or a video can grab attention. Of these I think a video does the job better as they have to watch it if they want to know what your site's about. This has the added benefit of a greatly improved bounce rate.

    It seems a wall of text is intimidating to a lot of people, they'd rather watch, and perhaps, listen.

    Ray
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    • Profile picture of the author Beatrice
      Originally Posted by raydp View Post

      I often see chat show hosts ask an interesting question and then feign a yawn part way through an interesting answer. If they then say "TMI" I want too throw something at the telly!
      I have noticed this myself but not just on the TV. Many people don't wait for the answer but actually talk over the answer. Why asking in the first place? :confused:
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