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One Time Offer - When do I take their money?

by Markus Nimocks
5 replies
Hi Warriors,

So I'm polishing my sales page, and once they click "Buy", I want to send them to a One-time offer UPSELL. If they decline that, they will see a One-time offer DOWNSELL.

So when do I take their money?

1) After they click Buy, go through the payment processor, and on the "Thank you page", present the one time offer...therefore ensuring they don't back out because they are turned off by my OTO? BUT, if they do say yes, then they have to go through a second payment process?

2) After they click Buy, give them a chance to say Yes or No, and then send them to the appropriate payment page?

The first seems greedy, as they might have to enter their credit card twice...

The second is nicer to the customer as they only have to enter it once if they accept my OTO, but I might lose some sales?

Has anyone tested this? All opinions welcome!

Thanks,

Rich
#money #offer #time
  • Profile picture of the author Jamie Iaconis
    Hi,

    The only thing I know and can say is:

    "Go with #1... definitely!"

    HTH

    Jamie
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  • Profile picture of the author Markus Nimocks
    That's what I'm leaning towards, Jamie...but I do recall going through a few payment processes like #2, so I'm just wondering if anyone prefers that method.

    Anyone else?
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  • Profile picture of the author Brad Callen
    Definitely #1. Reason being is they've ALREADY committed to purchase something from you, which means they trust you, to an extent. If they buy once, there is a greater chance they will buy again. Commitment and Consistency. They've committed to a small purchase and they may be likely to be consistent and purchase a higher priced product.

    That is a very good point of entering your cc info more than once. This is why the "1 click upsells" are so popular and used by some of the bigger marketers. Using a 1 click upsell/OTO you're not closing the buying loop.

    In the mind of the customer, they're still in the buying process. They've not seen a "thank you for purchasing" message, so the buying process hasn't ended. By showing them another offer and telling them they just have to click "yes" to add it to their order, you'll see many many times the results that you would if you forced them to input their cc again.

    Does that make sense? Tough to explain with text.

    Brad
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  • Profile picture of the author -Jericho-
    I say #1. I would probably be less likely to buy if I had to buy for a second time.
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  • Profile picture of the author Markus Nimocks
    Ok I think I didn't present the choices clearly, but from everyone's answers I definitely understand that the best process is to give them a very smooth, preferably just one-click, upsell option, but only make them enter their payment info once.

    Thanks! I'm off to finish up some web pages...

    Cheers, Rich
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