Which would be more profitable? [Andre Chaperon vs Ben Settle]

22 replies
Hey I've been debating which of these two types of email marketing techniques popularized by two different marketers to use.

The first is Ben Settle who's approach is daily emails written infotainment style. He gives you a little teaser information in the beginning of all his emails than pitches you at the end in a non-salesy way.

The second is Andre Chaperons way where he writes his emails like if they're a TV show with cliffhangers, open loops, etc. He doesn't pitch every email.

I've been debating which approach to use and would like your input on which one is better long term and which one would be more profitable.

Which way would you recommend going forward?

Have you used any of these marketers techniques in your list building?

Anyway I can make a hybrid of both methods?

Thanks!
#andre #autoresponder madness #ben #chaperon #email marketing #list building #profitable #settle
  • Profile picture of the author KuhNoodle
    Have you done any email marketing before? What style are you personally more comfortable with? Which one of the two sounds more like the person that you are? If you know which style best suits you it will be easier to implement. Better yet which one would your list respond to better? What style was your landing page written in?
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    • Profile picture of the author Edwin Torres
      Originally Posted by KuhNoodle View Post

      Have you done any email marketing before? What style are you personally more comfortable with? Which one of the two sounds more like the person that you are? If you know which style best suits you it will be easier to implement. Better yet which one would your list respond to better? What style was your landing page written in?
      Yeah I've done email marketing before. I've actually applied both of these methods.

      The Ben Settle way you need a constant stream of new subscribers because you might burn out your list overtime.

      The Andre Chaperon way you get higher open rates because of the open loops but I didn't make much money this way. I might not have pitched enough.
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  • Profile picture of the author iSoftware
    The only thing that matters is lifetime customer value, earnings per subscriber (or revenue per subscriber) and ROI - along with solid feedback from your audience. Don't guess - ask people.
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  • Profile picture of the author Blinky82
    I can say that the type of business will give you the right answer here. For example, if your a media site of some kind of news site, you can mail you newsletter subscribers daily with the hottest news, that will increase you traffic and will sells you best your ads on the site. The second example, if you own an online store with more than one category, you will reach your subscribers not so often. Why? Because you need their buying attention on 100% everytime you reach them. Doing it every day, it caries the risk of ignoring some. So, think about what model follows your site needs. Hope that was useful.
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  • Profile picture of the author Edwin Torres
    I'm testing out Andre's way as we speak and am doing my own soap opera sequence
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  • Profile picture of the author bizoppmaster
    I find my list prefers short concise emails that are to the point and tell them exactly what they are going to get when they click the link. The faster you get people to your sales page, the better IMO
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  • Profile picture of the author opalfx
    just dont send emails everyday. i have unsubscribed from nearly every list because i hate having too many emails. i dont care if it's a sales pitch or free content. i dont want to read IM messages from 15 marketers. so just keep in mind that you are among dozens of people and people dnt generally want to check 50+ emails a day in their email box plus their work account
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    • Profile picture of the author kazoone2
      Isn't the SOS just a means to build a relationship in the beginning to enable selling in the future with Andre's product launch sequence?

      If you're getting higher open rates, then it sounds like you're doing ok and maybe don't be so concerned that your first few emails aren't generating sales.

      Also, writing a compelling SOS is a bit like writing sales copy. You cant go out and read a copywriting book, write 1 sales letter the next day and expect to have million-dollar copy. It's a skill that takes time and practice to develop.
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  • Profile picture of the author AdamYoungpeter
    I am not a big fan of daily emails. I think it is too easy to burn out your subscribers. I would do a weekly email and you can still use one of those two tactics.
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  • Profile picture of the author nidjo
    Your list will follow because of you! Build your own style, both Andre and Ben are good, but I find that when I'm being myself I get the best interaction with my list.

    Just be yourself!
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  • Profile picture of the author TimNesbitt
    Do it the BEN SETTLE way trust me on that! You even said yourself that doing it the otehr way got high open rates but fewer sales.

    With the way Ben Settle does it you don't need to have a huge list because the ones on it are going to BUY what you are selling.

    As for the gentleman who advised you to email once a week... I sincerely hope he is a newbie, because I can assure you that if you are emailing like Ben Settle does and not just sending out SWIPE, you will have no problem in retaining a the right people on your list.

    Once again when you email daily, that means you can't be sending out some promo swipe that everyone else is sending out and that you are taking the time to actually put together an email that your readers will want to open and read regularly.

    Tim
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    • Profile picture of the author Edwin Torres
      Originally Posted by TimNesbitt View Post

      Do it the BEN SETTLE way trust me on that! You even said yourself that doing it the otehr way got high open rates but fewer sales.

      With the way Ben Settle does it you don't need to have a huge list because the ones on it are going to BUY what you are selling.

      As for the gentleman who advised you to email once a week... I sincerely hope he is a newbie, because I can assure you that if you are emailing like Ben Settle does and not just sending out SWIPE, you will have no problem in retaining a the right people on your list.

      Once again when you email daily, that means you can't be sending out some promo swipe that everyone else is sending out and that you are taking the time to actually put together an email that your readers will want to open and read regularly.

      Tim
      Any pointers?

      Should I be promoting one product only like Ben?

      How do I squeeze in the pitch? When I did it this way people complained about all my pitches and my click through rate was super low.

      Also another one of my concerns is the sales trail off after a while doing this method.
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  • Profile picture of the author retsced
    Personally I'd use a hybrid of the two. Daily entertaining emails that also provide value, as well as using cliffhangers.

    I see nothing wrong with getting daily emails once the content is solid and the emails are interesting. The problem here is that we are inundated with information, so just sending valuable tips everyday is not good enough. They need to be entertaining. Nobody gets tired of being entertained.

    The people who say that you'll burn your list quickly by sending daily emails are the ones who don't entertain their subscribers and just send dull run of the mill information.

    I have used both Andre's and Ben's approach myself and If I had to go with one of them I'd choose Ben's approach. But, a hybrid of the two is the best option IMO.

    If you entertain me whilst also providing some food for thought inside your email, I'll definitely open your next one. The emails that don't get opened are the boring ones. I mean, they're all the bloody same.

    Set expectations from the beginning,.
    Be different.
    Entertain.
    Provide value.
    Be a real person.
    Be risky.
    Email (almost) daily.
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    • Profile picture of the author Shaun OReilly
      Which approach will work best for YOU, depends upon
      many things including YOUR current skill level at e-mail
      marketing and YOUR target market.

      If you currently suck at e-mail marketing then writing
      daily e-mails is a sure-fire way to burn through your list
      faster - though your skill should improve quicker in the
      process.

      The idea is not to blindly follow one method or the other
      but to tailor an approach that works for you and your
      market.

      I have e-mail marketing products from both Andre and
      Ben (and many others) and have cherry-picked what is
      right for me. The key is to write in YOUR style and not
      try to be a pale imitation of anyone else.

      Dedicated to mutual success,

      Shaun
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  • Profile picture of the author WillR
    The reality is most people don't have something valuable to say every single day of the week. And unless you have something really worthwhile you shouldn't be emailing your list. Just emailing everyday for the sake of emailing everyday is silly and will burn out your list.

    You want to train your list to know that every email from you is something they have to open. You do this by emailing them less frequently but you make sure every email you do send has really great content inside it. I think emailing too often just takes the wind out of the sails and makes each email less valuable.

    I am on plenty of lists. There are many where I get emails every single day and I very rarely open them because I expect those emails every day and they come just like clockwork. It's the emails I get only once in a while from certain marketers that always get me opening them.
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  • Profile picture of the author Stuart Walker
    It's the emails I get only once in a while from certain marketers that always get me opening them.
    Yeah when you really know they make every email count you will open it no matter what even if the header / subject doesn't interest you or you are busy.

    I think if you make sure to get into the minds of your subs at the beginning when they first opt in and keep in touch regularly for the first 2 weeks or so you can get away with emailing less frequently from there on in without them forgetting who you are.

    It kind of makes them REALLY want to hear from you more.

    I'm a big fan of Andre Chaperones method but I wouldn't copy him blindly, take inspiration from it and tweak it a little to suit you.
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  • Profile picture of the author Sarevok
    I could argue either way.

    Consider your demographic. Consider your writing propensity. Consider what your subscribers expect from you.

    That being said..

    It's only 2:41 and I'm already writing my second email for the day.

    I also have a third one going out @ around 6:00 pm.

    Food for thought.

    Just my $.02
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  • Profile picture of the author paul nicholls
    Edwin my advice would be to just be yourself in your emails but adding a little bit of what works, things like cliffhangers and open loops etc

    I found that short stories also work well

    If there is one thing which puts people off is when you change your tone of your emails too much and try to sound too cool or too funny

    When you start trying to be someone your not your subscribers will notice this and it's actually kind of off putting

    If you are generally yourself then you will naturally attract people that like you way and they will stick with you

    This is what I have done with my email marketing along with lots of other little tweaks and extra things and I often get emails from my subs saying they like my emails

    I am just myself and I think that is what people like

    Hope this helps
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  • Profile picture of the author Aura
    I'd recommend the Ben Settle way.
    As one of his eMail Players subscribers, what he says really is gold.

    You just need to build the skill he teaches to, conversions/sales rise dramatically.
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  • Profile picture of the author rmolina88
    I've read over Andre Chaperon's guide and found it fantastic, but I don't model my emails that way.

    Like Paul said, just be yourself. I know your old emails included personal stories which you said had low open and click rates, but you can still be yourself, get straight to the selling point, and make sales.
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