The first is Ben Settle who's approach is daily emails written infotainment style. He gives you a little teaser information in the beginning of all his emails than pitches you at the end in a non-salesy way.
The second is Andre Chaperons way where he writes his emails like if they're a TV show with cliffhangers, open loops, etc. He doesn't pitch every email.
I've been debating which approach to use and would like your input on which one is better long term and which one would be more profitable.
Which way would you recommend going forward?
Have you used any of these marketers techniques in your list building?
Anyway I can make a hybrid of both methods?