You write a blog post, publish it to your site, inform your list via a broadcast message you've just made a new post, traffic flows in, people read it, comment, share it and so on. Then nothing. It sits on your site dying. Sure, every now and then someone will stumble across it and have a read but for the most part people are only consuming the new content when it's initially posted and you promote it.
This seems to be the model most people follow and is how I've always done things too HOWEVER recently I've been thinking about a different way after reading a post on here by Alexa about how she never sends broadcast messages to her list.
So the different method would be...
Whenever I make a new post, instead of sending out broadcast I'll create a follow up email and add that post to the end of the series (assuming it's evergreen content) and that way continually over time people will be coming to the post to read, comment and share PLUS it has the added bonus of not interfering with your autoresponder series which can get messed up if you're sending out broadcast messages. I always have a 'in the next email you can expect' section informing people what will come next and this can get confused with broadcasts going out.
What do people think of that strategy? Anyone doing it? Any reason why you wouldn't do it?