Question to the bloggers with email lists...

11 replies
I've been thinking a lot recently about 'wasting' content.

You write a blog post, publish it to your site, inform your list via a broadcast message you've just made a new post, traffic flows in, people read it, comment, share it and so on. Then nothing. It sits on your site dying. Sure, every now and then someone will stumble across it and have a read but for the most part people are only consuming the new content when it's initially posted and you promote it.

This seems to be the model most people follow and is how I've always done things too HOWEVER recently I've been thinking about a different way after reading a post on here by Alexa about how she never sends broadcast messages to her list.

So the different method would be...

Whenever I make a new post, instead of sending out broadcast I'll create a follow up email and add that post to the end of the series (assuming it's evergreen content) and that way continually over time people will be coming to the post to read, comment and share PLUS it has the added bonus of not interfering with your autoresponder series which can get messed up if you're sending out broadcast messages. I always have a 'in the next email you can expect' section informing people what will come next and this can get confused with broadcasts going out.

What do people think of that strategy? Anyone doing it? Any reason why you wouldn't do it?

Cheers!
#bloggers #email #lists #question
  • Profile picture of the author butters
    So you plan to drip feed the rate at which the content can be read by an individual? Am I getting that right? So say, week 1 they receive x and then week 2 they get post 2?
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  • Profile picture of the author Randall Magwood
    Test it and see. There are more than 1 way to skin a cat. And there's more than one way to do your email and blog marketing. Get enough subscribers and test it out. I'm confident that you would still make money.
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    • Profile picture of the author iwowwe4you
      Well if you informed all your list of your new blog at once, those who was interesting in it checked it, read, commented, shared... what you expect then ? for the same people to come back again and do the same stuff again? If you want a constant flow of readers you have to keep on advertising it and then people would keep on coming to your blog.
      The best way is keep on adding information to se same site and keep on advertising new contents, so that those who would come to check your new stuff would check your old stuff as well.
      This works for me. I upload something new every week or so and promote it.
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  • Profile picture of the author Stuart Walker
    The blog would continue to be updated every week as it is now but instead of me doing a broadcast message to promote it as I usually do I would actually add an email to the end of the autoresponder follow up series about that post.

    That way no content is being 'wasted' i.e. seen by lots of people at one time than hardly ever again. Continually all posts on your site are being seen by fresh eyes.

    The main benefit is it not interfering with your follow up series as sending out broadcast messages often does.

    I'm going to test it just wondered if anyone's doing it. I don't know of anyone who is.
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  • Profile picture of the author MarkWrites
    I think testing it would be what is needed. It seems to me that roughly the same eyes see it, just that in the first way they mostly see it all at once and in the second way (virtually) the same group of people see it over time.

    Let us know how it works.
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    • Profile picture of the author Stuart Walker
      Originally Posted by MarkWrites View Post

      I think testing it would be what is needed. It seems to me that roughly the same eyes see it, just that in the first way they mostly see it all at once and in the second way (virtually) the same group of people see it over time.

      Let us know how it works.
      The main bonus would be that you're not having to send out broadcast messages to promote new posts which interrupt your follow up series. Would make things more smooth, be better for your email subscribers, keep everything on track so there's no confusion on what's coming next for them (I like to tell them at the bottom of each email what they can expect in the next, difficult if you're doing broadcast email to promote new posts).

      It will be tested over the next few months. Not going to be any quick results.
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  • Profile picture of the author KuhNoodle
    You can't be afraid to take new ideas and new approaches on age old concepts and run with em. Through caution to the wind and just keep moving forward. ACT
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  • Profile picture of the author Devin X
    Banned
    Yeah, that will work. Reminds me about how some people don't even have a blog per se...they just guest post and drive traffic to their squeeze pages and then groom their subscribers for affiliate offers. More than one way to skin a cat, and all that.
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    • Profile picture of the author UnclePeter
      Nice idea OP I may try this or at least split test a few would be blog posts.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by RockingLastsForever View Post

    Whenever I make a new post, instead of sending out broadcast I'll create a follow up email and add that post to the end of the series (assuming it's evergreen content) and that way continually over time people will be coming to the post to read, comment and share PLUS it has the added bonus of not interfering with your autoresponder series which can get messed up if you're sending out broadcast messages.
    It works for me.

    Well, I would say that, of course.

    I'll get at least one additional autoresponder message out of each new article. More often two, by the time I dress them up a little bit. And add them on the end of the series, with/without a bit of a promotion of something in one of them. Maybe one with, and one without ... or whatever.

    Originally Posted by RockingLastsForever View Post

    I always have a 'in the next email you can expect' section informing people what will come next
    Oh, for sure. You need to do that. "That's continuity, baby".
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  • Profile picture of the author Stuart Walker
    It makes a lot of sense in my mind to do it like this but I know a lot of people like to be informed whenever there's NEW content on the blog and on seeing that you've just sent them to an old post may not be quite so keen to read it, that's my only issue.
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