What do you consider a good open rate for an IM list?

19 replies
Hey warriors, got a quick question:

What do you consider a good open rate for an IM list?

And what about click rate?

Thanks

Abe
#good #list #open #rate
  • Profile picture of the author KuhNoodle
    Well considering my main list is of past clients the open rate for me is a good 80 to 90%. But that is because I've communicated with them all one on one at some point in time so they know me.
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  • Profile picture of the author Jack Bastide
    Above 10% is good

    Above 15% is Really good

    Above 20% is Rockstar


    Originally Posted by abester101 View Post

    Hey warriors, got a quick question:

    What do you consider a good open rate for an IM list?

    And what about click rate?

    Thanks

    Abe
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    If you can drive Biz Op Phone Calls .... I'm Buying

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  • I have read many times that in the IM niche 10% is seen as good open rate where as in other niches its usually higher, I usually aim/expect 15% with all my emails.
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  • Profile picture of the author JasonBennet
    Wow 10% is really good as my email open rate hovers around the 5% rate. Erm might be time for me to test different follow up sequence to improve my email open rate.
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  • Profile picture of the author abester101
    Thanks everyone for your responses.

    I'm averaging 10%, so I guess thats okay.

    Thanks

    Abe
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    • Profile picture of the author Daniel Evans
      I aim to keep mine at 80 - 90% otherwise I'm paying rent to house nothing.


      Daniel
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  • Profile picture of the author WillR
    A good open rate is 100%. Anything less than that means you should always be testing and tracking to improve things. I've never liked threads like this because people throw around figures and then others (newbies) see those figures and think that's all they should be striving for. The fact is you should constantly be striving for a 100% open rate. Until you are there you are not done testing and improving.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by WillR View Post

      A good open rate is 100%. Anything less than that means you should always be testing and tracking to improve things. I've never liked threads like this because people throw around figures and then others (newbies) see those figures and think that's all they should be striving for. The fact is you should constantly be striving for a 100% open rate. Until you are there you are not done testing and improving.
      This. Exactly.

      Constant testing and improving, appropriately setting and fulfilling/exceeding subscriber expectations, branding yourself, building relationships, establishing credibility, earning respect and using a reliable and consistent continuity-process are hard work.

      But perhaps not quite as hard as the struggle to convince yourself that "a 15% open-rate is normal in this industry".
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    • Profile picture of the author Pitchfork Marketing
      Banned
      Originally Posted by WillR View Post

      A good open rate is 100%. Anything less than that means you should always be testing and tracking to improve things. I've never liked threads like this because people throw around figures and then others (newbies) see those figures and think that's all they should be striving for. The fact is you should constantly be striving for a 100% open rate. Until you are there you are not done testing and improving.
      This is true.

      At the end of the day you shouldn't compare your open rates with those of others -- It just doesn't matter.

      But what does matter is results.

      I consult with small businesses here in TX who are smart enough to use email (good for them), but they're dumb in the marketing department so they lack all signs of sales and marketing (Bad idea.)

      So their open rates are through the roof -- but the emails produce very little results (the email doesn't lead to a sell.).

      I on the other have what most would consider low open rates (even in niches outside of IM).

      However, my click through rates would amaze many. And my conversions are very high.

      The reason I see results like this is because I have a very unique way of marketing via email -- Essentially I do the exact opposite of what everybody says you should be doing.

      Anybody can boast and rant about high open rates but its the results that matter.

      My advice would be to focus increasing the rate in which your list responds to you.

      If you aren't getting sells and making money then whats the point??:confused:

      Look at yourself like the big muscle man in the gym in which all of the skinny guys desire to be like. All of the skinny guys look at you and say "wow, that guy clearly knows what he's doing. I want results like him. I'm going to go ask him to help me or give me some advice. And I'm willing to follow everything he says."

      When you have that type of influence over people -- They respond to you and your message with excitement and eagerness.

      Focus on results - once you master that you can focus on increasing your open rates.

      Good luck.

      -Antonio
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    • Profile picture of the author iwowwe4you
      Originally Posted by WillR View Post

      A good open rate is 100%. Anything less than that means you should always be testing and tracking to improve things. I've never liked threads like this because people throw around figures and then others (newbies) see those figures and think that's all they should be striving for. The fact is you should constantly be striving for a 100% open rate. Until you are there you are not done testing and improving.
      From my list I am getting around 75%-77% every time and I think is good. People can't buy every time, so those who did not will buy next month.
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      Happy to share 18 years experience in MLM/IM. Not doing any other work for over 7 years now. Accredited as a coach by 3 companies I worked with after completing a course of education and passing exams. HND in Business, Economics, Accounting, Market Research, Market Development, Management.
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  • Profile picture of the author SurrealPSD
    This info makes me happy, my open rate is 90% + (non IM niche)
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  • Profile picture of the author retsced
    A10% open rate simply means 90% (generally) are not opening your emails. Track the ones who are not interested in what you send, delete them - and your open rates will inevitably increase based on the size of your list after that. You want higher open rates? Deleting unresponsive subscribers will help with that.

    Of course, this is not an answer in itself, just a perspective dump Open rates of 10% are considered the norm based on the majority of marketers implementing strategies and methods taught by people who rarely exceed that statistic themselves.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by retsced View Post

      taught by people who rarely exceed that statistic themselves.
      This. Exactly.

      Some are people who can themselves earn a living far more easily by selling "information" to the constant high turnover of beginning marketers than they ever could by putting into practice in their own businesses exactly the information/products they're now touting as "advice" to others.

      Selling shovels is far easier than digging for gold - of course, I don't suggest there's necessarily or intrinsically anything wrong with that at all, but it also remains simply factual that many of the shovels, in this context, are riddled with massive holes and are being sold by people who couldn't profitably dig with them.

      Rarely, if ever, have the words "caveat emptor" applied more appropriately than in the case of IM/MMO "niche information".
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  • Profile picture of the author muneer195
    Banned
    Depends on your list and quantity of emails sent. I usually get 20% which is good.
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  • Profile picture of the author afgwarrior
    lets put it this way and think this is the fact..:

    1. Your current open rate is bad
    2. your current open rate + 1% is good

    Now repeat after me.. 1 2 1 2 1 2 until you hit the 100%.

    Comparing your open rate with others should not make you feel happy or sad, it depends on a lot of variables like their source of lead, quality , Niche , frequency they send emails on, their copyrighting ability and the most important one - Trust. I have seen some warriors saying trust does not matter, just bang on in the inbox and landup they will open the emails eventually but let's leave that argument for a latter time.

    in general, a low open rate with Good CTR and conversion is far better than a 80% open rate (Just because the tricky subject lines) with no sales.
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  • Profile picture of the author khooster1
    For IM niche, anything from 15% to 30% is
    actually very good..

    These can be compensated with a big list.
    IM niche is the easiest to build a list..

    A list of 2000 can be done pretty quickly
    if you put serious efforts in it.

    I have a friend in adult niche..
    He is having a 90% open rate.

    It really depend on your niche.
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