Brands Paying for Content OK With Me

8 replies
Interesting NY Times article about companies paying to have editorial articles created with their name attached to the end:

For example, a computer chip company paying to have an article written about the Hubble space telescope.

There are hysterical comments about corporate propaganda since a company paid to have content written.

Anyone remember Mutual of Omaha's Wild Kingdom, which ran for 25 years on public TV, and has spent the last decade on cable?

If a company wants to have quality content written, unrelated to the company, with its name attached to gender good will, I don't see the problem just because it is paid content.

#brands #content #paying

Trending Topics