Putting together an ebook

11 years ago

Why CB first? If you have really made money with aff.marketing, create a WSO from it,
how did you manage to do it, step-by-step and add some proof on it. Its way more easier than create "product" and putt it on sale on CB. Here is lots of newbies like me (2 year old newbie) who like to see your story.

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MartinPlatt

11 years ago

What is it worth?

Is it rehashed from the internet, with no additional value, or do you add something to it?

If it has practical rather than theory, and proof, then you could sell it for $17 maybe? I suspect though that it would sell better for less, as your market is people starting out, who don't want to spend much money getting going.

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Seemore25101

11 years ago

Originally Posted by MartinPlatt

What is it worth?

Is it rehashed from the internet, with no additional value, or do you add something to it?

If it has practical rather than theory, and proof, then you could sell it for $17 maybe? I suspect though that it would sell better for less, as your market is people starting out, who don't want to spend much money getting going.

It's not all rehashed. It will include my personal experience through setting up my first site and will include a lot of links on places to get more info once they've taken my advice.

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MartinPlatt

11 years ago

Originally Posted by Seemore25101

It's not all rehashed. It will include my personal experience through setting up my first site and will include a lot of links on places to get more info once they've taken my advice.

Okay, so if it contains some proven techniques that you can show have worked for you, this is going to have more value, and people are more likely to buy at a higher price point.

What I meant though is, is there something different you do to everyone else, something that makes your guide unique, and will help someone much more than other guides in this area?

The other thing you probably want to consider is, not necessarily making one sale, but looking at the sales funnel. If you can get more people to buy at a lower price point, then that leads to some buying a higher priced upsell, this will make you more money long term.

The question also is, how many people for example would be put off by a price point of $17 from an unknown author, versus $7 from that same author?

The best way is to test this - so try a few price points, or make use of a dime sale to find the sweet spot.

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sanhal

11 years ago

I think it's too short at 20 pages to put on Clickbank.

Why don't you use it as a free report and put some affiliate links inside it.

Sandy

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Will Edwards

11 years ago

Originally Posted by Seemore25101

I have some friends and family whom I've shown the kind of money I've made through affiliate marketing and they are now interested in learning it. I've decided to create an ebook on the basics to getting started in affiliate marketing.

This is all stuff you can find if you look long enough online but I want to put it all into one quick ebook for them and also start selling it online.

What do you think is a good price point for a quick 20 page ebook on the basics of how to get started online if I wanted to sell it on Clickbank?

There are three answers to your question: test, test and test.

When I started with my first book, I tried all kinds of price points and could not get my book to sell. I'll let you into a secret; work really hard on your sales page

Anyway, eventually, I had everything set up and had a decent sales page in place. I think, at that time, I had the book priced at about $17 - I had previously tried higher and lower prices.

Eventually, I decided that it might as well be NOT selling at $9.97 as NOT selling at $17. It turned out to be a final tweak that started the ball rolling for me.

So price IS important - BUT, it's certainly not the only thing you need to get right.

Good luck with your book.

Will

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2 replies

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scrofford

11 years ago

Originally Posted by Will Edwards

When I started with my first book, I tried all kinds of price points and could not get my book to sell. I'll let you into a secret; work really hard on your sales page

Yeah I agree with you about working really hard on the sales page! That's what's going to convince people to buy the product. They haven't seen the product yet, so they have no idea how long it is. You can sell ANYTHING if you use the right words. You might get a lot of returns, but you can sell anything initially!

It's the sales letter that sells the product, not how many pages it is, or the graphics in the product etc.

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butters 11 years ago

Originally Posted by Will Edwards

There are three answers to your question: test, test and test.

This is the only sentence in this thread that you need to read!!
- Thanks
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Seemore25101

11 years ago

I actually am quite the newbie in all this too, a lot newer than you. I don't know to be honest the best place to put up something like this because this will be my first product, but I just want to put it together mostly for very new newbies to affiliate marketing to give them a push in the right direction. I'm just stuck on price point as it would be my forst product and it's only the basics, nothing too advanced.

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troy23

11 years ago

I would price it at a dimesale of $7 to $17 and sell it as a WSO.
For additional value add some video content showing step by step how you do it.

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Sara F

11 years ago

I want to hear that story, maybe I will buy that idea for $10 at most. WSO is the place where people like you get to share your success story and get paid for doing that. There are many people who want to start in IM worlds, so you should help them by selling that is a form of WSO.

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khooster1

11 years ago

It is important to create a ebook with
great information..

You might end up with tons of refunds
when your book does not deliver the
promises.

Why bother to price the book when
it is not ready/completed yet?

Take thing step by step..
1. Complete the book
2. Offer it for a review.
3. Get feedback and improve the content.
4. Create a powerful salespage.
5. Launch the book at a low entry price (WSO or CB, your choice)
6. Look for affiliate partners
7. Increase the price when the sales are picking up..

Hope this help.

Thanks

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Devin X

Banned 11 years ago

Originally Posted by Seemore25101

What do you think is a good price point for a quick 20 page ebook on the basics of how to get started online if I wanted to sell it on Clickbank?

A "quick 20 page ebook" won't be worth much at all. Like $7, especially if it has like 2,000 words.

You might as well write a sort of autobiography and post it to Kindle and Nook and etc. MMO/IM books are a dime a dozen nowadays, so you'll have to work extra hard to differentiate yourself from everyone else. AKA not a 20 page general guide to "getting started".

Also, pages don't matter as much as words. A 20 page guide that has like 3,000 words will only be worth $7. A 20 page guide that has close to 10,000 words will be worth about $17. This is especially true in the IM niche where there is a lot of variety.

Also, WSO's are supposed to be products that already exist, which will be discounted for Warriors. They're not supposed to be a product that your throwing together just for the sake of a WSO.

Thanks
1 reply

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scrofford

11 years ago

Originally Posted by TheRealDudeman

A "quick 20 page ebook" won't be worth much at all. Like $7, especially if it has like 2,000 words.

You might as well write a sort of autobiography and post it to Kindle and Nook and etc. MMO/IM books are a dime a dozen nowadays, so you'll have to work extra hard to differentiate yourself from everyone else. AKA not a 20 page general guide to "getting started".

Also, pages don't matter as much as words. A 20 page guide that has like 3,000 words will only be worth $7. A 20 page guide that has close to 10,000 words will be worth about $17. This is especially true in the IM niche where there is a lot of variety.

First of all, I'm not sure where you get the idea that something that's 20 pages isn't worth much. There's information sold on the internet that sells for quite a bit of money. It's not the size of the ebook, or the amount of words. It's the value of the information. If the information is valuable, then you can get a premium price for it. If it's something that's rehashed and everyone should know except for newbies, then it will be worth less.

I could write a 200 page ebook with very little information and mostly fluff. What's that going to be worth to ya? The fact of the matter is that if the OP has written something that is of high value (something that everyone doesn't know) then it doesn't matter how many words it is or how many pages it is. It's how valuable the information is that counts.

Thanks
1 reply

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Devin X

Banned 11 years ago

Originally Posted by scrofford

First of all, I'm not sure where you get the idea that something that's 20 pages isn't worth much. There's information sold on the internet that sells for quite a bit of money. It's not the size of the ebook, or the amount of words. It's the value of the information. If the information is valuable, then you can get a premium price for it. If it's something that's rehashed and everyone should know except for newbies, then it will be worth less.

Because I've been around the block, and let me tell you something: length of content and substance go hand in hand. A 20 page ebook that is less than 5,000 words is probably not worth enough for me to **** ** *** with. Sorry if that offends, but it's true. I've seen so many e-books and there appears to be a strong correlation between substance of the content and the length of said content. Why? Well, it's usually due to the fact that the longer it is, the more in depth that it is.

Originally Posted by scrofford

I could write a 200 page ebook with very little information and mostly fluff. What's that going to be worth to ya? The fact of the matter is that if the OP has written something that is of high value (something that everyone doesn't know) then it doesn't matter how many words it is or how many pages it is. It's how valuable the information is that counts.

Highly unlikely, but okay. I actually dare you to write a 200 page ebook that has very little information and a lot of fluff. I'll bet that you can't, because that will take a lot of BS and very large font.

The OP has given a strong indication that this guide will be a "quick" guide to "getting started". That doesn't sound like a lot of substance already. Plus, it doesn't sound like he'll spend a lot of time on the creation of the content. I know that serious marketers spend tens, if not hundreds of hours creating the very best content for their customers. There's nothing "quick" about it. Plus, the substance (or value) is impeccable.

So people, stop being lazy and put the time into your stuff. That will create value and that will result in longer, more in depth content.

Thanks
1 reply

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scrofford

11 years ago

Originally Posted by TheRealDudeman

Because I've been around the block, and let me tell you something: length of content and substance go hand in hand. A 20 page ebook that is less than 5,000 words is probably not worth enough for me to **** ** *** with. Sorry if that offends, but it's true. I've seen so many e-books and there appears to be a strong correlation between substance of the content and the length of said content. Why? Well, it's usually due to the fact that the longer it is, the more in depth that it is.

Highly unlikely, but okay. I actually dare you to write a 200 page ebook that has very little information and a lot of fluff. I'll bet that you can't, because that will take a lot of BS and very large font.

The OP has given a strong indication that this guide will be a "quick" guide to "getting started". That doesn't sound like a lot of substance already. Plus, it doesn't sound like he'll spend a lot of time on the creation of the content. I know that serious marketers spend tens, if not hundreds of hours creating the very best content for their customers. There's nothing "quick" about it. Plus, the substance (or value) is impeccable.

So people, stop being lazy and put the time into your stuff. That will create value and that will result in longer, more in depth content.

Okay well I'm glad you've been around the block! The fact of the matter is that if you create high value information, information that a lot of people don't have access to and it's not but 20 pages, or even 10 pages, you can sell it for A LOT of money. But you don't have to believe me, that's fine.

I understand that the OP created a "quick" guide for people to get started, but that doesn't mean he can't command a good price. People do it all of the time.

And no I'm not offended. I don't agree with you because I've also been around the block and seen exactly what I'm talking about. But I'm not going to try and convince you. It just will make it easier for me because it's just one more person who wants to believe the lie that amount = value, and if I offer a product of super value that doesn't have a whole lot of words or pages to it, and sell it for a premium, I don't have to compete with you. So carry on by all means! :p

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Entrecon

11 years ago

Along with Clickbank you also have JvZoo. I would also suggest a dime sale once you think you have everything ready to go. Start the price low and let it climb up after every few purchases. When people stop buying you know you are in the right range.

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clever7

11 years ago

If your ebook won't be sold, it will be removed from the Clickbank marketplace.

You have to create something really good, and then create an affiliate program to be able to promote your ebook through affiliates and remain in the Clickbank marketplace.

If your ebook will be too cheap you won't find affiliates who will care about promoting it because they won't make enough money from their efforts.

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JasonBennet

11 years ago

If the method works for you and you are providing practical actionable steps that they need to do, it is definitely worth some money. You will never know whether it works or not until you have tested it.

For me personally, I don't judge the value of the report base on the number of pages it has. There are some reports which I have purchased before that only contain 10 pages and it cost $27. It is worth that price simply because the report contain awesome content.

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betterwtveter

11 years ago

It depends on the content, but for something that small, I recommend no more than $20.

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jentheray

11 years ago

20 pages is short if that is images, text and tools included. Short and applicable is always a good way to go, but make sure that it is thorough enough that your not gonna just end up giving a bunch of refunds to people who don't feel the product delivered what the sales page said it would. I would go back over your product and consider building up the product value by including video walk-through's, screen shot slide shows with precise instructions, detailed step-by-step how-to lists, etc. These things will add product value and length to the body of your product. Lastly, make sure your product isn't just short because it's vague and lacks applicable focus. If you have to, focus only on one aspect of affiliate marketing. Something that can be easily replicated. Just some food for thought. Good luck!

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Melodican

11 years ago

Honestly, the time it takes you to create an ebook, I wouldn't bother !

Get a copy of keynote/powerpoint, record your screen and set it up as a series of modules in a kind of 'How To' method of doing affiliate marketing...

In my own experience, I reckon that people respond better to video than to ebooks and if you can communicate your content via the medium of video, I personally believe that your friends and family will be more ready to act on the information delivered in that way.

I would recommend also, if your system works and people like it, doing a webinar where you can sell a higher ticket item on a live call!

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