Question on Email Marketing...

by sb06
12 replies
So I'm working on a free product as well as the actual product I'm initially going to promote and sell to the people who opt-in for my free product...


My question is...

How many emails should you have drafted and "set up" for automation BEFORE you actually promote your website? My site needs work in terms of more general content, blog posts, a "pop up" opt in box, etc... I haven't even signed up for aweber because I'm no where near ready for people to actually start "opting in". I'm barely finished with my free product and haven't even started on my paid product! (But I have an awesome idea already and have outsourcing in mind).

I'm just overwhelmed at all the work ahead of me... although I do see success in my future if I keep it up *crosses fingers* I guess I was kind of wondering how many emails do I ALSO need to think about creating after product creation and before promotion... I know I should provide value and content in the first few emails, then hit them with the product offer... but I was basically wondering how many emails should I have set up for this including the emails leading up to AND emails after I promote my product.

Thanks!
#email #marketing #question
  • Profile picture of the author Will Edwards
    Originally Posted by sb06 View Post

    How many emails should you have drafted and "set up" for automation BEFORE you actually promote your website?
    There no right and wrong about it. You can get started and expand your sequence over the course of time ...

    My site needs work in terms of more general content, blog posts, a "pop up" opt in box, etc... I haven't even signed up for aweber because I'm no where near ready for people to actually start "opting in". I'm barely finished with my free product and haven't even started on my paid product! (But I have an awesome idea already and have outsourcing in mind).
    ... when you are ready, of course

    I'm just overwhelmed at all the work ahead of me... although I do see success in my future
    Good for you - that's the right mindset - seeing success, I mean!

    if I keep it up *crosses fingers*
    Uncross your fingers, work out a good plan and stick to it.

    I guess I was kind of wondering how many emails do I ALSO need to think about creating after product creation and before promotion...
    Again, it's a 'how long is a piece of string' question. But get going - don't let this type of thing be an obstacle for you. Learn by doing!

    I know I should provide value and content in the first few emails
    Again - right mindset

    then hit them with the product offer
    Well, I hope you read that somewhere because ... well ... that's symptomatic of the wrong mindset

    Don't think about it as 'hitting' them; think about helping them and you won't go far wrong.

    Good luck,

    Will
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  • Profile picture of the author erwin78
    Hi everyone,

    I wish you luck

    To build relationship with your list offer some value in the first 3 to 4 emails

    And then offer your paid product
    And I would think about OTO I hope you know what it's mean

    When you offer one time offer to buy something to your subscriber on a thank you page

    I wish you all best

    Erwin
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  • Profile picture of the author sanhal
    Here's a thread asking and answering the same question.

    http://www.warriorforum.com/main-int...responder.html

    Good luck with your project.

    Sandy
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  • Profile picture of the author khooster1
    Hi sb06,

    There are not hard rules on promoting your products..
    I have few JV partners that promote their
    products immediately on the thank you email.

    According to them, it is critical to strike the iron when
    it is hot..
    Thus for such strategies, you need to have a outstanding
    free gift/bribe to earn their trust immediately.

    This is rather more advanced than the typical one where
    you will send a few valuable emails to warm up the relationship.

    As for my case, I will do a hybrid of both.
    I will have good content (at least 200 words) followed by my
    offer. I did that for all my emails.

    Apparently, the results are great so far.
    Lower non-subscription rate and better sales.

    You need to test it out to have a feel of the
    subscriber's responses.

    I usually load at least 30 emails in each campaign
    to kick-start.

    I will adjust the email sequence based on the
    opened rate and click rate.

    The higher responding emails will be moved up.
    This will ensure the engagement of the subscribers.

    These are more advanced email marketing strategies.
    PM me if you need me to share more on these.


    Cheers.
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  • Profile picture of the author AndrewStark
    The best advice is treat your subscribers the same way you like to be treated.

    Look in your inbox and see who's emails get opened and which ones get deleted and you hit the unsubscribe link.

    A blog makes for a good way to share your ideas and do soft promotions with. The key thing is to really understand what the niche want to hear about and become the big fish in your area.
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  • Profile picture of the author Stuart Walker
    Get at least 2 weeks worth written up, depends how frequently you want to email them in those 2 weeks obviously. First couple of weeks is usually the most important time when you've got their attention so you need to connect regularly and make an impression with them so they don't forget who you are and also so they want to see more from you.

    Amount of emails I get out of the blue from marketers who I can't remember a thing about them or who they are is unreal.
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  • Profile picture of the author MartinPlatt
    If you give good information in your e-mails, you can pitch in every one, but only 'soft sell'. So if you give information that is truly helpful to your subscribers, you can also point out a helpful course / tools or whatever.

    If you're just straight up pitching from the beginning, expect unsubscribes. That said, if your list is expecting this then it shouldn't be a problem.
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    Martin Platt
    martin-platt.com

    Stuck with earning commissions online? Get this get this uncensored affiliate marketing guide for free (sold as coaching for $4,997)

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  • Profile picture of the author Stuart Walker
    If you give good information in your e-mails, you can pitch in every one, but only 'soft sell'. So if you give information that is truly helpful to your subscribers, you can also point out a helpful course / tools or whatever
    Indeed there can be a product mentioned in every single email if done in a subtle manner and no one will mind.
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  • Profile picture of the author betterwtveter
    If you feel that your sending an uncomfortable message or feel that you are sending out too many messages, than your subscribers will feel the same or worse. Be reasonable with your subscribers and don't bug them with pitches, but teach them and help them solve problems and they will enjoy working with you.
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  • Profile picture of the author radhika
    I would send 4 - 7 emails with good information (problem and solution type - like what problems/needs the subscribers are facing and how to work with them) and send 8th email with discount offer. But still continuing the info emails.

    .
    Signature
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    FREE Upgrades! IMPROVED Email Deliverability!!
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  • Profile picture of the author GuruGuna
    Some promote their product right away and some wait to build some trust. It all depends on how you setup your system. Only testing will make it better.
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  • Profile picture of the author yakim1
    I'm a big believer in a 7-day eCourse, where the new subscriber will receive 1 Lesson every day for 7 days. This is where you can build the know, like and trust factor all while preselling your main product and giving your new subscriber quality information.

    So to answer your question 7 email messages.

    Best regards,
    Steve Yakim
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