In my autoresponders,
I have my least opened (26%) and clicked (13%) email that immediately follows my most opened (87%) and clicked (133% - yes, 133%) email.
Is that common list behavior? What should I understand?
That my list got disappointed with the high opened email and thus is reluctant to open the next one? Or is it just a coincidence?
ps: on both email, the embedded link is a "read more" type of link related to the content emailed.
pps: number of subscribers is very low, thus maybe the data is just unreliable.
thank for your insight.