Anytime a new shiny toy came along, i was first in line to check it out.
But something soon happened that literally turned the proverbial "light bulb" on.
You see, I had been in the fitness field for years, as a personal trainer.
So, needless to say, supplements were something in the fitness market that I was well aware of.
And I'd always notice that a new "latest and greatest supplement" was always being promoted and touted as the best one yet.
Like clockwork, every month or so, a new product would arrive on scene and quickly leave after a quick whirlwind of buzz.
Well, the more time I spent online with internet marketing, the more I noticed the same similarities.
Like supplements, a new "latest and greatest" product would be launched by
the "gurus" and a month later, another would take its place. There was a never ending supply.
I quickly realized that I'd go broke if I kept buying all the courses, and I also realized that there's no way I'd be able to implement everything I'd learn from all these courses.
I quickly realized that the ONLY way I was going to make it online was to do the exact same thing i had done offline, to build my personal training business.
When other trainers had a client list of 3 or 4 clients each week, I was training 40 to 50 clients that I had landed.
So, when i started my fitness business online, i did the same exact thing has i had done to build my offline fitness biz.
and it worked like a charm.
from 2001 and all the way up to today, every single year I've been online, I've made high six figures.
And that's not to brag, it's just to show you that it took a mindset change until I really was able to gain traction and start making money.
So here are my top steps that i used to build both my offline businesses as well as my online businesses (which now number well into the double digits.)
1. Find your target market.
Zero in and be as specific as you can.
Don't try to compete in weight loss, go deep and be as specific as possible.
Try to "own" a niche and be the leader. You won't be the leader in the weight loss niche unless you have a budget that can outgun Jenny Craig or Weight Watchers.
But you CAN be the leader in "abs for guys in their 40s" or something like that.
When I started online in 2001, it wasn't nearly as competitive as it is today.
Part of my success is that I still want after a pretty targeted niche: muscle building.
These days, I'd go even deeper. Maybe muscle building for guys over 40?
Either way, go after a very specific and focused niche.
Think of markets as problems. What can you help others with? How you can solve a markets problems or help them fulfill their desires?
Also, regardless of what some say, don't just "follow your passion". You've also got to make sure it's a profitable niche.
Sure, your passion may lie in teaching exercise to llamas, but chances are... it's not a profitable niche.
Think of something you're passionate about AND something that's profitable.
Enter a market where there are currently products selling well. Don't bother being a pioneer, just try to improve on an existing theme or market.
But by all means, don't just follow your passion, you MUST make
sure you're also choosing a niche where people are buying stuff.
2. Give away valuable content.
When I was a personal trainer, I'd offer a free 15 minute consult in which I'd measure peoples' body fat. This allowed me to educate the person on ways to best lose fat, etc... and I'd easily transition to my "pitch" so they'd hire me as their trainer.
When I started out online, I gave away a free report on how to get abs, how to increase their bench press, etc...
Just try to offer such valuable information, for free, so that you demonstrate your expertise AND show others that you really do care to help them.
The single biggest tip: make it so valuable, you should charge for it.
THIS will quickly separate you from the pack.
When you have people searching YOU out instead of you having to chase
people down... life gets easier (and so does making money)
Now, here's where most marketers drop the ball. They have a free report
or something valuable to give away... but can't find enough eyeballs and people to give it away to!
You need to promote your offer any way you can. Google ads, Facebook, forums, email marketing, press releases, interviews, JV's, etc...
There's no use having a valuable report if no one is going to see it.
You need to work hard at promoting your free offer... don't expect people
to find you haphazardly.
3. In return for getting the valuable report, the prospect has to give
you their email addy.
If what you have truly does seem valuable to the prospect, they WILL
give you their email.
But you have to work hard at showing that what you have is indeed valuable. Just saying "give me your email address" isn't going to work these days.
Give plenty of reasons why they should give you their email address.
But getting their email is important, because it means they're giving you
permission to stay in touch with them.
4. Here's another place where a lot of marketers drop the ball: spamming
the hell out of their list.
Please, never send out an email just for the sake of trying to sell something.
Your list will see right through it. Sure, over time... once you build up the
relationship and show the prospect you have their best interests at heart, then you can pitch something here and there.
But make sure you pile on the value first, before selling.
I personally like to offer 75% valuable info for free, and only sell 25% of the time, if that.
Even then, I'll rarely pitch something right away. Some of my lists won't receive an offer until weeks later, after I've overwhelmed them with value.
I get this is different than what the "gurus" preach, but it's worked
well for me.
No one will ever unsubscribe from your lists and give you the reason
"because you're giving away too much valuable content."
You really do want to make your emails extremely valuable, so you get
people looking for you and chasing after you, instead of you doing all the
Something interesting happens when you start piling on the value.
You go from being a pesky marketer to being a coach/mentor. You go from being a nuisance to being a welcomed guest.
If there's one thing you take away from this post, it's this: seduce and persuade your prospect, don't bash them over the head with offers.
This is the biggest thing that disgusts me with most clickbank offers. They do nothing but try to pitch sh*t to their lists.
And of course, it's why they have unsubscribe rates and refund rates through the sky.
These days, I delete almost all emails on sight from most marketers, except for a few who offer incredible value.
Why? Because I automatically associate them with sales pitches.
What are you known for with your market? A sales pitcher or value
provider. Your bank account will tell you which one you are.
One famous and very rich marketer has mastered email better than
any other marketer I've seen.
Instead of selling too much, too hard, and too often... this marketer
gives incredibly valuable information at first, before trying to pitch
Could be one reason he sells multi-millions with email?
Anyways, that's really the key to success, and why I've been able to start
out new in any market and slowly become successful over time.
It's because my first few weeks of communication with prospects is simply
offering valuable information that is good enough to charge for.
This quickly builds trust. If I help them get what they want, they'll
help me get what I want, soon enough. Not overnight, but soon.
When I become known as offering helpful information... any stuff that
I promote and charge for, it will seem so much more valuable.
But only start selling and pitching stuff (your own or as an affiliate)
AFTER you've proved your value to your list.
If you do that, all you really have to do to "sell" your list on your
stuff is mention that you have a product/service that enhances the free
info that you just gave out!
In other words... give out an amazingly useful tip, something that they
literally could use immediately to see a desired result.
Then, mention how you have a product/service that enhances what you just
gave out... and gets them seeing results even faster/better.
Anyways, this has been the secret to my success over the last 12 years,
and why I've managed to build several six figure businesses in different
I simply offer a ton of value up front, in a highly targeted market, and
try to become a leader who is trusted and liked.
THEN and only then will I ask the market to buy something... after
I've established myself as someone who wants to help first.
Try this approach, I guarantee it will not steer you wrong.