Going from Affiliate to e-commerce

6 replies
Hello everyone i have a reviewing website that have about 30-40 uv a day.
Im trying to make some money through Amazon, but so far it isn't going so great, iv'e made about 70$ in 5 months.
Have i focused on the wrong keywords maby since the conversion is very low?
I have a conversion rate of 4.70%..

My thought now is that maby i could try to find a dropshipper and try to sell directly from my website. What do you think guys ?
.
#affiliate #ecommerce
  • Profile picture of the author NatesMarketing
    A 4.7% conversion rate is pretty good, in my opinion.

    However, that's with Amazon. EVERYONE knows what Amazon is, what it's about, know's it's trustworthy, is probably even registered with them.

    So...the trust is already there with Amazon.

    Now, if you think the trust is with YOU, not Amazon, then I would say...try dropshipping if your profit margins are greater than 6.5% (or whatever you're at with Amazon)

    More than likely...the reason you're making the sales is because it's Amazon, not because it's you....so more than likely...drop shipping via your site will NOT work.

    Dropshipping, in my opinion, is more for eBay and "big", already trusted, establishments.
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    • Profile picture of the author Sherrill R
      Originally Posted by NatesMarketing View Post

      A 4.7% conversion rate is pretty good, in my opinion.

      However, that's with Amazon. EVERYONE knows what Amazon is, what it's about, know's it's trustworthy, is probably even registered with them.

      So...the trust is already there with Amazon.

      Now, if you think the trust is with YOU, not Amazon, then I would say...try dropshipping if your profit margins are greater than 6.5% (or whatever you're at with Amazon)

      More than likely...the reason you're making the sales is because it's Amazon, not because it's you....so more than likely...drop shipping via your site will NOT work.

      Dropshipping, in my opinion, is more for eBay and "big", already trusted, establishments.
      Agree, 4.7 conversion is quite good.
      Normally, it's in the 2-3% zone.
      Do you capture email lead? You should to maximize the profit.
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  • Profile picture of the author yjtung
    at least you're making money so you know your page converts! what you should do is scale up and drive more traffic to your website and start a/b testing to optimize your conversions
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  • Profile picture of the author jeffreyhuan
    That is a good idea to go for ecommerce if you are good to handle stock, support, and order processing.
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  • Profile picture of the author GReason
    Try to stick with Amazon first until you build your brand.
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  • Profile picture of the author rollerblader
    The 4.7 conversion rate is horrible for Amazon. Unlike a normal ecommerce site, Amazon actually uses total products sold vs. clicks instead of total sales to clicks. They don't split or differentiate the two. Mine are normally well above 15% on a bad month or in the holiday season and can go up to 30 and 60% depending on what season it is because of how targeted my terms are for their products. It doesn't sound like you have enough traffic to think about going ecommerce yet. You may want to add price comparison with multiple stores to your site to give multiple options. That could help increase sales and add value more value to your visitors.
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