What to charge for PLR?

Hello lockinnow,

Impressive subject. A few things I would consider when selling PLR to it:

1. It sounds like it's quite comprehensive, so the material would warrant a higher price. However, two caveats with that:

a. Are the methods you used still applicable to creating an in-game app today? (You mentioned this was last fall, and we know how quickly the Internet marketing landscape can change; even the gaming landscape, as many developers are now focused on Android more so than Apple, since many are thinking that Apple is harder to compete with all of the developers rushing to it over the past 1-2 years).

b. Do you have any promotional materials to promote this product, including graphics, a sales letter, emails, tweets, Facebook messages, etc.? New Internet marketers would want everything made up to promote it, as they may not see the product as a "hands-free" product, which could turn them off on buying it, especially if you charge a high amount for it (I'm talking at least $100s, if not maybe low $1000s).

As for veteran Internet marketers, they may be able to run with it without the promotional materials, but they would want them to quickly insert your product as a moneymaker. Plus, I think many of them would want to have a sales letter, promotional emails and tweets, etc. so that they could edit it quickly rather than have to create them from scratch.

That would influence your pricepoint- if you have the promotional materials for your product, you could charge considerably more for it. Without them, you could still charge a solid amount, but not as much.

2. I would limit the number of PLR licenses you sell, as this would greatly increase the value. If you allow everyone to get a PLR license, it would seriously dilute the product, which intermediate and advanced Internet marketers would definitely see and not be willing to pay you as much for it because they would have to do more work (both in time and money) to make the product more exclusive.

Beginner Internet marketers who are aware of the importance of limiting PLR licenses would not be as eager to buy either because they would feel that more competition would make it harder to sell, and they may not be as resourceful or knowledgeable about transforming the PLR product into a product that would be easier to sell because it was more exclusive.

There are Warriors who can help you with the sales letters, graphics, emails, tweets, copyediting, etc. (myself included) if you need assistance. Certainly, having those would greatly enhance the value of your product, as would limiting the number of PLR licenses to your products.

Hopefully, this was helpful! Good luck with your product- it certainly sounds like it has considerable potential, especially if you market it properly via the advice above.

Take care,

Joe Chengery

Hey Joe,


Thanks for that information! I do have some of that material (articles, sales letter, banners) but I want to polish them up a bit because it could apply to Android as well.

I would like to restrict the amount of licenses I sell. Since you're more of a pro, what do you think a good number of limited licenses to sell is?

Thanks again.