Is This Realistic Thinking?

17 replies
Hi,

so im just going over some stats in my head for building a list in the dating niche. Lets say I build a list of 3k subscribers from solo ads and targeted traffic. Is this realistic thinking based on what to expect from conversions below:

1. Week 1 promote clickbank product for $25 and make 50 sales which equals $1250 profit
2. week 2 promote another similar product
3. week 3 promote another similar product
4. week 4 promote another similar product

This is just me thinking off the top of my head. Could it be that easy? Of course I know all about building relationships and offering good solid free content with my list too. But im just wondering if im being too optimistic here. If I promoted 4 product per month with these type of conversions my list of 3k people could be bringing me around $5,000 per month income?
#realistic #thinking
  • Profile picture of the author NatesMarketing
    It's usually estimated that each person on a list is worth $1 per month.

    So $3,000 may or may not be more accurate.

    There are an unbelievable number of variables, which I'm sure someone else will post about, that come into play.

    But, it's generally accepted...for estimation purposes...that every subscriber is worth $1 per month.
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  • Profile picture of the author David Keith
    Just do it...find out.

    You can't buy a damn thing with your $5,000 of theoretical income, but even if you earned $100 with your efforts, you could have a few drinks with it...lol

    I will say that you are way over simplifying things and that your results are not very likely to be near that good...especially early on. That being said, you got the basic idea down. Now just quite dreaming and start doing.
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    • Profile picture of the author Alexa Smith
      Banned
      It won't work out on your "first week", "second week", basis. Because you'll build the list (of 3,000 or however many/few) over a period of time, not all in the same week.

      I agree entirely with David's post just above, and don't intend to detract from a word of that by offering a few specific observations and suggestions, too ...
      Originally Posted by coreytucker View Post

      I am in the process of building this list
      How long have the initial subscribers been on it, and what have they received from you so far? Have you set their expectations? Do you have a realistic continuity-process in place that will maintain a high open-rate?

      Good luck!
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  • Profile picture of the author coreytucker
    thanks guys. I am in the process of building this list Finally after a huge amount of time of not knowing which niche to choose to build my list in I have choosen the dating/relationship niche

    Hmm.....bottom line is I will have a list of 10k people. Surely I can reach my 6k per month goal with a list that size. I know this will take some time but I will get it done.
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  • Profile picture of the author Mike Long
    Agree with David and Alexa that a promotion a week is likely to burn your list out over time.

    That being said....experiment.

    Some of it has to do with your own value set as well. There are plenty of marketers out there who have absolutely no issue with sending out an email a day (or more!) and "burning and churning" their lists.

    Personally, I couldn't sleep at night doing that to people, but everyone is different and I won't denounce the people who choose to do that. (Well, okay, maybe a little bit...)

    Find your pacing, find your voice. Seek to quickly become a trusted authority in your target niche. Teach and educate freely, then offer a paid option where they can learn even more about what you just taught them.

    Once you've completed one of those cycles, start all over again, either in the exact same niche from a slightly different perspective, or in a niche that is extremely tightly related to the niche you just taught them about.

    For example...I'm building out a follow-up sequence that, depending on whether or not people buy the two products I'll offer, will stay in my followup funnel for at least 6-12 months.

    Over that time, I'll be teaching them list building, and I'll be doing it through a slightly different perspective each time. Each sequence is fully self contained, but they all flow one right after the other, and they are all related to one another.

    As the sequence progresses and I spend 5 emails teaching, and 1 email with a fairly soft sell, do you think those people, to whom I've given much great info over and over again, aren't going to start to look at me as an authority on the subject, and trust what I'm telling them?

    You probably know the answer to that by now. With connection, confidence and trust comes sales. Lots of sales.

    I'm finding that I'm (unintentionally) becoming a bit of an evangelist on this specific method of email marketing. But when the metrics line up perfectly with basic psychology and human nature, it's kind of tough to ignore.
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  • Profile picture of the author clever7
    You seem to be too hungry. Take it easy.

    Your subscribers are human beings.


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  • Profile picture of the author David Keith
    well, i am not so sure that the number of pitch emails is all that bad. i mean 1 per week can definitely work if the system around it is designed effectively.

    here is one thing to consider. i have one list in a health related sector that does indeed get about a pitch email every week. The list gets emailed daily (with tips/motivation) and it seems to work pretty well. Admittedly i don't test things in that niche as much as i should because i am lazy...in that niche anyway. I just dont have a passion for it, so i halfass it.

    However, my most profitable consumer list on a per subscriber basis is in the credit card niche. its a list over 250k now and i only email each person about 6 times a year.

    My point is more that the concept the OP outlined is pretty much right. All any of us can do is guess at what the optimal "pitch rate" should be for his system. There are way too many variables to consider that the OP didn't provide. nor can he since he doesnt have a system setup at all.

    I am just about 100% certain the primitive business plan he outlined will work...if he implements it and tests/tweaks things.

    The hard part is getting those first 3k people on his list. That is a much bigger hurdle for most people than figuring out how to maximize the potential profits with a list.
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  • Profile picture of the author MartinPlatt
    What does it matter what people think? It would be better that you already did this, and then told us what you did.

    What you're saying does sound plausible, and more if you set it up right...
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  • Profile picture of the author salegurus
    I think you are taking the very overused "Money is in the list" thing too literally. I mean how many dating eBooks etc can you sell to one person in a month?
    Like others have said put your theory into action and see what happens...
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  • Profile picture of the author visimedia
    I personally think it's too many promotion. In the eyes of buyers, I think max 2 products per month to buy, and no more.
    First thing first, build trust with them , after that you can easily embed a product in the middle of content. Not purely do an email promotion solely for the product promotion.

    I think that's a smarter way with higher conversion.
    Why they need to open your email? Because you send them a nice content
    Why they will buy after opening your email? BEcause you put a lil product promotion in the middle of the content.

    Good luck my friend
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  • Profile picture of the author coreytucker
    ok guys thanks. But if promoting 4 products in a month is too much then how do we even make money with our list? Im confused about that.
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    • Profile picture of the author Mike Long
      Originally Posted by David Keith View Post

      well, i am not so sure that the number of pitch emails is all that bad. i mean 1 per week can definitely work if the system around it is designed effectively.
      That's a good point, but I think an experienced marketer has a much better understanding of how to email that much (as you demonstrated in the difference in email volume between your health niche and your credit card niche), yet do it in a way that doesn't burn out the list.

      I'd be hesitant to advise someone brand new to list building to hit their list that hard until they've learned the in's and out's of how people (i.e., human nature) tends to respond to the words they write.

      Originally Posted by coreytucker View Post

      ok guys thanks. But if promoting 4 products in a month is too much then how do we even make money with our list? Im confused about that.
      As several others have said, you won't know for sure until you experiment.

      But keep this in mind...

      For the sake of simplicity, let's say you earn a $20 commission on everything you sell.

      You have a list of 5,000 subscribers.

      You send a promo to your list once a week (4 times in a month). If this is too much for your niche, and you haven't provided people with good info upfront, and you haven't developed a level of trust with your readers, they aren't as likely to buy from you.

      So each email returns a 1% conversion rate.

      1% conversion x 5,000 subs = 50 sales x $20 sale = $1,000 x 4 weeks = $4,000.

      Now instead, let's say you spend most of that month providing people with great, useful, actionable material over the span of 5-6 emails. Give them everything they need at a basic level.

      Now, at the end of the month, pitch your product, and position it as a way to get even more detailed info about the topic you've just spend a month helping them with.

      You've developed a lot of confidence and trust with your readers. Maybe they're even growing to like you.

      With that....let's see what your numbers look like on that one promotion:

      7% conversion x 5,000 subs = 350 sales x $20 sale = $7,000

      Can you see where spending a little effort to build confidence and trust with your subscribers might be worth the time and trouble?

      Now, this isn't the case in every single niche (for example, I don't know that it would make a lot of difference in a niche like David's credit card niche where emotional response isn't as important) but in most niches, this type of human response will be pretty consistent if you measure it.

      Hope this helps.
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      • Profile picture of the author Andre Slater
        My personal email account is over 100k emails... I know that is a ridiculous number, but I have had it since whenever yahoo first began... I am on many people's list and being in IM'ing I don't get upset at getting 50 emails a day, I just don't read them, because 98% of them are pitchfest 2013, but for people who are not IM'ers they most likely get pissed and unsubscribe.

        I have found that the only emails I open are the ones that I either know about or from people I respect & trust. The reason I am telling you that is because the way the internet is moving it is becoming all about engagement & relationships.

        I would say that the most important thing is to provide value to your list and build a relationship with your list in a niche you love.

        That is what I am working on now. It's all about trust
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  • Profile picture of the author writeaway
    It depends on the quality of the list.
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  • Profile picture of the author Randall Magwood
    I like my autoresponder to work itself. Send out emails every 4 days giving helpful advice and include a link back to your sales page at the end of the email. Keep it simple - and don't have overly-inflated expectations.
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  • Profile picture of the author Entrecon
    That is AWESOME thinking....problem it, thinking doesn't make you money, action does.

    As many of the folks in this thread have already said, just start doing it. You can dream all day about what MIGHT happen...start working on MAKING something happen.
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  • Profile picture of the author dbrwn
    It is possible for that to happen, but you can't always count on making that much every single month. Just remember that not everybody on your list is going to make a purchase every single month.

    You will gain sales one month and loose some the next. That's normal in this business. However, the larger your list grows then the more likely you will be able to make that $5000 goal.
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