Best way to increase opt in

Are you referring to the opt-in form on the right hand side?

I think you need to make it more visible either by changing the way it looks now or having it popup through a lightbox asking people to opt-in. You got to put it in front of them and be blunt about it. Good luck.

Well one thing I would do is move the optin form to the top where people don't have to scroll down to see it. When I first end up on your site, I don't even see an optin form. Only after scrolling down do I see it.

Also, does anyone in your market know you exist? Do you get a lot of traffic? Because if you don't, they aren't going to want to subscribe to your newsletter. Maybe you should create a free giveaway and drive traffic to your site. That would definitely improve your optins.

Oh, I would agree with scofford that you need to move your opt in box at the top of your side bar so that can people can easily find it and more chance of opt ins will happen. I would like to suggest to have your opt in box be designed well. It gives more emphasis to attract people to subscribe.

Create a squeeze page and offer the free ebook there. Then once you collect the subscriber, redirect them back to your blog, and use email marketing to drive them back to your blog over and over again.

This will get you subscribers as opposed to hoping people will notice your free ebook on the side of your blog.

Your opt-in form is a bit off. If you're really serious about increasing the opt-in rate, consider changing the whole thing.. Create a nice squeeze page or landing page. And also, make sure your opt-in is located "above the fold"

Move the opt-in box up above the fold (you can see it without scrolling).
Remove the silly 3 radio buttons asking about preferred format.
Change the text a little. Play around with it but maybe something more along the lines of, "Get the "60 Tips To Burn Fat Fast and Keep It Off" Free and Instantly!" I'm no copywriter so just a suggestion. The current wording is awkward IMO.
Change the button from "Subscribe" to something like, "Get It Now!"

I'm not a pro but I would proudly state that these things will increase your opt-in rate as long as you have the proper traffic currently.

Like most have suggested, I would barely even notice the optin form. It has to capture attention and you need to consider more call to actions.

You should consider the following:

- Change the style. Look at others and compare the difference.
- An optin form at the bottom of each of your posts
- Optin forms embedded on any videos you post i.e. using LeadPlayer
- A squeeze page. This will convert the best and you should direct most if not all of your traffic here.


Just a few suggestions but I hope it helps.

I focus on my existing list members. I get them to promote my emails by forwarding it to their friends or posting my updates on their facebook walls. Of course, my updates always have my sign up email address.

I'll tell you (in two words): prominent incentivization.

Steve is absolutely right: your opt-in is in the wrong place on the page (i.e. not prominent at all).

Also, it's offering the wrong thing, isn't well incentivized or explained, says the wrong things and doesn't say the right things.

So, what do you need to do about all that? Here are some suggestions ...

1. Get rid of the irrelevant advertising boxes from your landing page. They're hindering you, not helping you. They're a huge, bright, flashing distraction. They alienate visitors. They make you look like "just another marketer with a promotional website", and all your visitors have seen 300 of those before and aren't impressed with them at all. That advertising pays you very, very little and only when people leave your site instead of staying there?! One of the boxes (top-right) is even occupying the exact space where your opt-in box should be.

2. Get rid of those unnecessary and futile "social media buttons". Visitors don't like them. They give the appearance of being designed for your benefit rather than for the visitors' benefit: exactly the opposite of the impression your should be trying to create. And they don't really help you, anyway. People just copy that stuff because they think "it must work otherwise everyone wouldn't be doing it". It's all a myth: take it away!

3. The top post on the page (which will be a little bit higher, when you get rid of the gratuitous advertising and social media buttons) should be a short, fixed-position/featured post incentivizing the opt-in. If you want people to sign up for your free e-book, you need to tell them why they need/want it - what its benefits are to them. You can do this with three or four little bullet-points, perhaps, making it sound as attractive as possible. This alone can easily more than double your opt-in rate.

4. You need to be promoting the free e-book, not the "monthly newsletter". At the moment, you're making it sound like the e-book is just an added bonus to bribe people to sign up for the newsletter - it's all somewhat the wrong way round. (By the way, the newsletter shouldn't be "monthly", either - what's that about? That's not nearly often enough: many of these people are on 50 other lists - especially in your niche - and they won't even remember who you are from one month to the next, let alone choose to buy anything through your links).

5. This "preferred format" thing is going to be very confusing to visitors. They don't know that you're talking about the newsletter rather than the e-book (I'm an internet marketer, like you, and I had to think about it, myself!). That's going to put people off. You should just use a normal autoresponder which sends out both HTML and text versions of your emails, as a default, and their email client will simply open their own default choice so they'll get the one they want/expect anyway. Keep it simple and automated.

6. The way you say "You can unsubscribe any time" sounds kind of "apologetic". You should sound proud of whatever you're going to send them. I understand that you intend this to sound reassuring, but it isn't the appropriate way to reassure them: you should do that by explaining that under no circumstances will you ever share their email address with anyone else, etc. (or have a link to Aweber's "privacy" guarantee page, or whatever).

Good luck!

I'll just add to the solid advice already given...

Your whole website looks cheap, unprofessional and very, very tacky. Not meaning to sound negative or harsh, but I wouldn't spend more than 5 seconds on your website. You say that nobody is opting in - and yes, although your opt in should be above the fold, I bet the reason people aren't signing up is because they're leaving your site very quickly.

Clean everything up. Get rid of the ridiculous "wood" background image - and for goodness sake get a proper header created. Also, the "blue" article headlines look awful too. There's way too much going on. You should simplify the design to make it look clean, fresh and professional.

Just my 2 cents.

Image, Image, creates credibility... Branding... I took a look at your site.. Good luck

If your getting results that is all that matters bottom line....

I once had my op-tin box below the screen break. I was getting very few op-tins in that position.

Once I moved it to he middle of the screen, by opt-ins skyrocketed!

Tweak, Test, Repeat.

maybe try having the form as well pop up or appear from the side on top of having it at the top of the page.

Where is the Opt-In form?

Hang on, I found it!

It is down the page, I would have it on the right at the top of the page and make it mkore appealing/stand out more

PM me, and I'll explain something to you

Your Optin box is hidden. Its no wonder you are not getting any optins

You need to put your Opt-In Box Above the Fold (towards the top of the page). As everyone stated it is hidden, and if anyone comes across your site they wont be able to see it either.

Move above fold, enlarge button, add padding around edges, simplify form to just email, make book title more legible. Viewers have become conditioned to filter out static CTA forms, so you might want to try a dynamic popup or popout.

Agree with what everyone else is saying in here -- you need to make it CLEAR what you want the user to do. If you want them to opt-in, make that perfectly clear. I went to your site, scrolled up and down and didn't know where your opt-in was until I saw it off to the right side. You should have your call to action right in that post if you want them to opt-in.

If you want people to opt in, you must have the form where people can see it clearly. If you click on one of the links in the signature file below this post, you will see an example of a good but very simple opt-in page. It has a graphic of an e-book, and the form is visable above the fold. People don't have to do any scrolling whatsoever.

If your page is written more like a sales letter, then that might be the reason why you're not getting opt-ins. Keep the page really simple and too the point.

My suggestion is to create a very simple optin . Not with lots of colours or some sh*t like that. Keep it simple . A little Video Demo of what you have to offer in the left or center of the landing page . And near it... Your OPTIN .. Good Luck

The secret is to put your opt-in area above the fold.

Right now, yours is hidden in the right sidebar of your site:


Follow the socialtriggers.com/thinktraffic.net model and put your opt-in loud and clear on your homepage.

Also, you should put some benefits of WHY people should sign up. Right now you're asking them to sign up for your newsletter and your ebook.

But you need to list the BENEFITS people will get from signing up.

For example:

1. Lose 10lbs in 10 days
2. Learn the 5 "healthy" foods that are making you fat
3. The one "weird" trick that burns stubborn belly fat

I'd also invest in a custom site design that shows off your brand a bit more. The site looks a bit generic right now.

Your content is great, so once you do that stuff, you should get more subscribers.

A good way to get new subscribers is by creating a free ebook about your topic, which will make your readers desire to learn more about what you have to teach them, and then, write many interesting articles and submit them to ezinearticles.com. (I dont know if your free ebook is good enough. It must be very good if you want to get subscribers).

You will offer the free ebook in your resource box in the end of each article, in exchange for the right to send email messages to those who will give you their email to receive the free ebook.

EZA lost its power, but it is still working.

You should post the articles with your resource box giving the free ebook to your blog first of all, and then, submit the same articles to EZA. Your blog visitors may opt-in the same way.

You can also write a longer and more detailed article for your blog and submit a shorter version of this article to EZA. This is what I’m doing and it’s working well.

I have also created 82 Squidoo lenses where I’m giving away my free ebook and getting subscribers the same way. You can create Squidoo lenses for free to send traffic to your pages, and promote your free ebook.

The idea is to give a free ebook and collect email addresses wherever you can; not only at your website/squeeze page.

Your opt-in form needs to be repositioned. I would recommend doing some more work to your website too. Get a new header banner that is professionally designed. Send tonnes of traffic to the site.
For my opt-ins, I usually just have an opt-in page and use solo ads/ppc marketing to drive target to that offer.

You need a new theme and a redesign. That's horrible. It looks so amateur, your banner across the top looks like an advert then right beneath that you've got a couple of actual adverts. So before I'm seeing any content or an opt in box I'm seeing adverts which I might click and be taken away from your website. Your opt in box is hidden away near the bottom of the page and gives me no incentive to sign up, a monthly newsletter (wow!) and a free ebook....about what? Why do I need it? What's the benefit in me getting in? None of this is explained.

the secret of more optin is : more traffic.

I think you really should increase the traffic to get more optin. That's the basic

Great tips on here, think we can all learn a little something from this thread.

1.Sorry but that opt-in form is terrible!
2. Move it up to above the fold (so you don't have to scroll)
3. Create a squeeze page
4. post links to your squeeze page - build that list

Santr123 I think you should consider changing the whole thing but in the mean time tweak a bit. Use more Ctchy Headline and CTA to make visitors cant wait to see what is on the other side of the page. By the way a Pop Up Optin Form maybe good too just use Catchy Phrases like Limited Exclusive Offer! More Weight equal More Stress. Lose It Today...Get my Free E-book Use It. Enjoy It. See Result.

You already have gotten some good advice here : placing your opt-in form above the fold, etc.

Not sure if somebody said to offer free informational videos instead of a free eBook as an incentive, but a set of Free videos will get your more opt-ins, usually. Everybody and their grand-pappy gives away free eBooks these days.

Also, on your squeeze page, place a video with an attractive young lady talking about the benefits of being a subscriber to your list. I hired a cute British girl from Fiverr to do a 30 second video testimonial and embedded it on my squeeze page. My opt-in rate is 40 to 50 % on that squeeze page.

Good luck !