How Do I Make My Subscribers More Responsive?

28 replies
My conversions are horrible. i use Aweber. My subs are all double opt-in, but yet, i still lack the amount of quality clicks needed for frequent sales...

I feel like i need send out for freebies. The only problem is, what do i send out, and where do i find quality items for my subscribers to appreciate??
#make #responsive #subscribers
  • Profile picture of the author NatesMarketing
    It's been said, that if you continuously send out freebies...then that's what your list will expect from you. You're "training" them to take freebies and when you have an offer, they'll blow it off.

    As for content. Make your own. Be you. Get people to like you for you. Trust you.

    People buy from people they trust. Just sending them "cool" stuff doesn't build trust, in my opinion. They want to get to know you, what you stand for, and what you do.

    When they like you, they'll be more responsive.
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    • Profile picture of the author nicolasmd2112
      Originally Posted by NatesMarketing View Post

      It's been said, that if you continuously send out freebies...then that's what your list will expect from you. You're "training" them to take freebies and when you have an offer, they'll blow it off.

      As for content. Make your own. Be you. Get people to like you for you. Trust you.

      People buy from people they trust. Just sending them "cool" stuff doesn't build trust, in my opinion. They want to get to know you, what you stand for, and what you do.

      When they like you, they'll be more responsive.
      Thanks!!! But will my subscribers open my messages even though i have nothing to offer them??
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      • Profile picture of the author NatesMarketing
        You will still offer them quality content within your message, but you don't have to provide free eBooks all the time.

        Tell them about a project you're working on. What you've discovered...and how it can help them.

        So, it's helpful AND they get to know you.
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        • Profile picture of the author nicolasmd2112
          Originally Posted by NatesMarketing View Post

          You will still offer them quality content within your message, but you don't have to provide free eBooks all the time.

          Tell them about a project you're working on. What you've discovered...and how it can help them.

          So, it's helpful AND they get to know you.
          Much much thanks to you, thank you so much!
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      • Profile picture of the author Stuart Walker
        Originally Posted by nicolasmd2112 View Post

        Thanks!!! But will my subscribers open my messages even though i have nothing to offer them??
        Well if you have nothing to offer them then why should they? What's the point in you even having a list if you can't provide anything of value to your subscribers? Unless you are knowledgable and passionate about the topic and can provide information that can help them don't expect them to be interested.
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    • Profile picture of the author nightrider85
      Originally Posted by NatesMarketing View Post

      It's been said, that if you continuously send out freebies...then that's what your list will expect from you. You're "training" them to take freebies and when you have an offer, they'll blow it off.

      As for content. Make your own. Be you. Get people to like you for you. Trust you.

      People buy from people they trust. Just sending them "cool" stuff doesn't build trust, in my opinion. They want to get to know you, what you stand for, and what you do.

      When they like you, they'll be more responsive.
      Yes 100% agreed...build trust and give them something a real value..not just FREE ebooks like PLR etc...treat your subscriber as real friend that you want to help...not as people who will make you money..put that behind..
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  • Profile picture of the author jachu2
    You have to build a relationship with your list from day one, otherwise you will be forgotten. The key is to genuinely help your list. Provide them with great advice and only promote products to them that you PERSONALLY recommend. So many people are just bombarded day after day with emails from the guru's to buy this new WP plugin, or this new training course...
    Relationship marketing is the key.
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    • Profile picture of the author nicolasmd2112
      Originally Posted by jachu2 View Post

      You have to build a relationship with your list from day one, otherwise you will be forgotten. The key is to genuinely help your list. Provide them with great advice and only promote products to them that you PERSONALLY recommend. So many people are just bombarded day after day with emails from the guru's to buy this new WP plugin, or this new training course...
      Relationship marketing is the key.
      Ok, thank you. I still need to figure out how to address my entire list as a whole, but also make it seem like they are being spoken to, or communicated with individually, so that they do feel like they are creating a relationship with me. This has become especially difficult because most of my subscribers are experienced IMers, so they know the little tips and tricks because they most likely use them themselves. Is this bad of good? Would it be easier?
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  • Profile picture of the author writeaway
    What expectations did you set? You might have to set up a filter list to screen out buyers from freebie seekers.
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  • Profile picture of the author dbrwn
    I have to agree with what one poster said and that is; people have to get to know you. Sure you can offer some free stuff once in a while, but you also need to make money too and if you constantly give away free stuff just to try and get your emails opened, then you're leaving a whole lot of money out on the table.

    You need to communicate with your list even if you're not selling them something. Send out an email that explains who you are, what you like to do and so on. People really don't care about how much money you're making per month. They want to know you directly.

    It is all a part of the relationship-building process. The stronger your relationships are, the more likely people will buy from you.
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  • Profile picture of the author visimedia
    to increase ur conversion , you need to build trust. Good content will lead to more trust, more trust will lead to more open rate. =)

    and more open rate is giving your more chance to offer more products.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by nicolasmd2112 View Post

    How Do I Make My Subscribers More Responsive?
    By giving them a different continuity-process to which to "respond". Here are eight little threads which - between them - answer exactly this question in quite some detail, Nicolas.

    What are the essential things to know about list building?

    Lists: How Long to Presell - Averages

    Where to get reports to give away on opt in page?

    Autoresponders vs. Broadcasts

    Website or squeeze page

    I don’t believe this! Higher opt-in rate, fewer sales

    The Use of Lead Capture Page Getting Outdated?

    Squeeze Page on Landing Page a Turn Off?
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  • Profile picture of the author clever7
    Most people subscribe to an email list with the intention to have free information about the topic of their interest.

    Your intention as an internet marketer is to sell them something, but their intention as online users who are looking for solutions is to find all the information they can without spending a cent.

    This is what usually happens.

    I believe that the basic point is to give them what they want. Since they are looking for free information, you should give them this information, so that they may trust you (because you are showing them that you are an expert) and desire to learn a lot more because they can see that you are helping them.

    You should help your subscribers a lot, but always make them feel that the information you are giving them is incomplete. They must feel that they have to buy your products if they want to ‘finally’ learn everything.

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  • Profile picture of the author greatjay
    I think you need to follow the advice of @natesmarketing, dont send freebies all the time, and make sure you send mail that interests them. And finally be yourself, dont claim what you are not. Thata my token advice.
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    • Profile picture of the author JohnMcCabe
      Let's put it this way...

      If you want your subscribers to be more responsive, give them something to respond to beside buy links (or links to buy links).

      People take that old saw about 'talking to them like you're buddies at the kitchen table' too far. You can address a group and still create a personal relationship. Think about it. You're sitting at a bar or cafe with a bunch of your friends, and you want to share a story. Do you address each person by name, or do you say 'hey, you guys, listen to this'?

      People, especially experienced marketers, know that when they put their email into an opt-in form that they aren't your one and only. They know they're part of a group.

      Don't just sell stuff. Send links to relevant content (others' blog posts, videos, etc.). Send them links to freeware, if appropriate. That way, you can send them a freebie they might not have found otherwise. In these examples, the value you're providing is in the link, not the freebie. You can train people to expect value when they click your links.

      Ask them questions. Share particularly good answers (with permission and credit). Run surveys and share results. Here's one no just-in-it-for-the-money marketer will touch:

      Ask them for advice. You are positioning yourself as an authority, not a deity. If someone, particularly a subscriber, helps you, thank them. Publicly.

      When you do pitch, don't just pitch. Tell them why you think it's a good product and how you believe it will benefit them. If you have experience with the product, share it, good or bad.

      In short, build the relationship by treating subscribers as the incredibly valuable people they are, not just the conduit to their credit card.
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      • Profile picture of the author Lucian Lada
        Originally Posted by JohnMcCabe View Post

        People, especially experienced marketers, know that when they put their email into an opt-in form that they aren't your one and only. They know they're part of a group.
        Hmm, that made me think a little. I see Paul Myers starts all his emails with "Hi, folks ..." and therefore address to a group rather than to a person.

        Does this make one look less like a marketer? (the result I'm trying to achieve) :confused: I always thought I should address my subscribers as I was speaking to one, not a group, as it feels more intimate? :rolleyes:
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by Lucian Lada View Post

          I always thought I should address my subscribers as I was speaking to one, not a group, as it feels more intimate?
          Call me a skepchick, but ...

          I think that the one-to-one tone "feeling more intimate" is very similar reasoning to imagining that using the recipients' first names as a salutation in the email "personalizes" it. It's something that some marketers like to do, but if you ask customers/subscribers what they think about it, the chances are that most will tell you they dislike it, they know perfectly well that what they're receiving isn't an individual email, they know marketers have just automated this and that that was why they were asked to fill in their name on the opt-in box, and that they think it makes you sound like a 1960's insurance salesman.

          I think that this - arguably - relates to the same syndrome.

          I use an informal tone, just as I do when sending an email to friends/family, but I do tend to address my recipients as the group they know they are, and say stuff like "I know that some of you ... etc. etc."
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          • Profile picture of the author u119840
            Several things i teach my students here.....

            1. Its important HOW you're getting your subscribers to your page in the first place. For example, if you're offering good quality information (from, say, a blog post or good high quality, engaging article), then they are more likely to subscriber when directed to your squeeze page. If you're using something like solo-ads or 'buying leads' or using some kind of automated software to drive traffic to your site, then you will see a lower conversion rate....A fact that i can speak from experience when I first started out - long long ago!

            2. I'm assuming you're using a stand-alone squeeze page? If so, then remove ALL content from your page which would otherwise 'distract' the visitor away from opting in.. All you should have, is a strong headline, a sub-heading & a call to action. An image of the product or video, then your opt-in box.... From experience, you should ONLY ask for an email address for opting-in - leave out the 'Name' field. The less info the visitor has to fill in, the greater the chance of them opting in..

            3. Ever thought of using a pop-up? Ive ran several control experiments testing whether pop-ups work or not.. I wrote a blog on this a few years back.. They DO increase conversion - when used in conjunction with the above..Use Awebers light box pop up option in conjunction with the normal inline pop-up...

            4. Your free offer for opting in should be different so as to set it apart from other marketers in your niche but not so much that it's ALL they need & they end up unsubscribing after they've got it! Keep them hooked by offering good bite-sized information in your follow-up emails..

            JR
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          • Profile picture of the author Lucian Lada
            Originally Posted by Alexa Smith View Post

            I think that the one-to-one tone "feeling more intimate" is very similar reasoning to imagining that using the recipients' first names as a salutation in the email "personalizes" it.
            It was just now that I realized it has the potential of making me look like a marketer. I guess it's because the vast majority of emails I receive use that one-to-one tone, even if they don't use my name.

            Hmm, does gently highlighting the box with the text that incentivizes the opt-in looks salelsly, as well? :confused: It's a pale color and it's the same as the opt-in box.
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            • Profile picture of the author Alexa Smith
              Banned
              Originally Posted by Lucian Lada View Post

              It was just now that I realized it has the potential of making me look like a marketer. I guess it's because the vast majority of emails I receive use that one-to-one tone, even if they don't use my name.

              Hmm, does gently highlighting the box with the text that incentivizes the opt-in looks salelsly, as well? :confused:
              It varies, I guess.

              I must admit, though, when it comes to "incentivizing the opt-in", this is the one place out of all my sites/communications/articles/emails where I'm willing to risk sounding/looking a little bit salesy. My websites are there "to build my lists", after all. Without building my lists, I don't make a living. And at least I'm not using squeeze pages. :p
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  • Profile picture of the author ezplr
    Try providing value and make the first few emails you send them very informative, and don't try and sell them anything upfront, so that they trust you. Then after a few emails, then you can start sending them offers, this should increase your sales down the line.
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  • Profile picture of the author pingsters
    Banned
    I would suggest to 1st give a free give away and then send a few more gifts. And then start sending offers below at lower price and then blow it up.

    The quality of your list is also important. may be you are targeting your niche ? or you are't pricing your product correctly. PM me and let me know the details and i'll let you know if i can help you.

    Thanks
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  • Profile picture of the author jchengery
    Hello nicolasmd2112,

    The key to marketing (offline and online) is to

    - Find a target market/niche
    - Figure out what they want (ask them, do research and observe them, determine keywords that are relevant to that niche, observe your competition to see what they provide and DON't provide)
    - Give them what they want by developing it yourself, having someone else develop it, obtain quality PLR - modify it to your specific purposes, etc.
    - Convince them via your copy (sales letter, email, blog post, etc.) that you know what their need/challenge/problem is and that you have the solution to that need/challenge/problem.

    This is how you will convince them to consider your offers and purchase them.

    I DEFINITELY agree that they should get to you know you, that you have to build a relationship with them. Relationship builds TRUST, and along with the above is what will provide consistent sales for you. Relationship marketing is definitely key - you must show that you care about them and their problems - you can't just be promoting all the time (your products or affiliate products).

    You must be willing to give out quality information and yourself much more often than promoting products if you truly want them to trust you and purchase from you.

    Hopefully, this helps - good luck!

    Take care,

    Joe Chengery
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  • Profile picture of the author WeavingThoughts
    Depends on how and why they sign up and what you sell and how you sell it,
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  • Profile picture of the author WillR
    1. Be yourself.

    2. You have free and valuable content to share all around you. The mistake a lot of list builders make is thinking they need to be the person who created every piece of content they share. Wrong. The people on your list do not care who created the content or where it came from. All they care about is the value of that content. If someone was sent a cool Youtube video and you asked them a week later about that same video, they couldn't tell you who created the video but they would be able to tell you who shared it with them.

    Go and look on video sites such as Youtube. Find the popular videos to do with your niche and share those with your list. Look for other inspiring blog posts in your niche. Go and hang out in popular forums in your niche and see which threads are the most popular and then create emails around those topics.

    There are plenty of options for you. There is no reason why you can't contact your list once or twice a week with some type of free and valuable content. If done well then you should also be able to relate that free content to some product that will help take them even further.
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  • Profile picture of the author Suddengreen
    Understand your list - what are they looking for? Every subscriber stays in a list because they expect a certain value in return.
    If you are able to identify and provide this value, you will soon have a large list of loyal subscribers
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  • Profile picture of the author ronrule
    When I promote my own products to my list, people tend to jump on them. When I started promoting others (for example, the JVZoo link for products I come across that I like) the response was next to nothing.

    I started changing the pitch. Since I only promote products from people I've met, or at least have a decent working relationship with, I would focus on that and tell the story about how I met that person or why I like the product, skipping the hype and squeeze. That alone has increased the conversion rates.

    Timing is also crucial. Schedule your messages to go out to subscribers at the same time they signed up - that's when they're active. If your list program doesn't support this, try to time it based on site activity because if you blast messages out at midnight, your message will be buried in with everyone else's overnight spam.

    Start here for more on that:
    Timing Your E-Mail Marketing
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    Ron Rule
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  • Profile picture of the author iwowwe4you
    The best freebie you can offer is useful information or training on the things that people need. That attract a lot of attention of the readers. Also Video Mail increased response from my own list and those who I work with. The problem of the new marketers, they send very limited to their lists, that usually say: click here to buy. Make it more fun for your readers. Make them wait for your next email. If you need more info, message me. I will give you links that I use to improve responses from people on my list.
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