Advice on monetizing a blog

22 replies
Hello Warriors

I have a personal food blog where I publish recipes from my travels. The website is avocadopesto.com. I am interested in further monetizing this site and am looking for some ideas.

Currently I monetize the site primarily through selling sponsored posts - which is not something I am a fan of but the money is good and it does pay the bills right now. Inevitably I would like to move away from this.

I also make about $150/month via adsense, which is strongly correlated with traffic, though it could probably be further optimized if anyone has any suggestions.

Some statistics:
Pageviews: ~50k/month
Newsletter: Only recently started collecting email addresses - 300 or so. I don't send out a newsletter. No idea what I would say.
Facebook fans: 1500

Anyways, I don't feel as though I have a large dedicated/engaged following, mostly search engine traffic. It would also be difficult for me to create my own products/services that require a lot of time, since I am traveling and have other responsibilities. I could probably be an affiliate to other people, but again, not sure how I would market there stuff aside from basic posts on Facebook, etc

I put an amazon store on my navigation menu, which is providing a trickle of income.

I am wondering if anyone has advice for what they would do in my shoes.

Thanks!
#advice #blog #monetizing
  • Profile picture of the author butters
    (Your sig link is broke by the way)

    - Sell recipes booklets
    - Cooking utensils
    - Cooking lessons
    - Diet plans

    The list goes on when it surrounds food, start affiliating with some products.
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    • Sure, I know there are products I can sell, but how should I be selling them?

      I don't want to just fill my blog with sales pitches as blog posts - I keep those strictly for recipes. I also don't want to start a newsletter where I just sell things to the same 300 people all the time - that sounds like a sure fire way of having everyone unsubscribe.

      I also like to sell things I actually use...is that too limiting?
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      • Profile picture of the author butters
        Originally Posted by quickmarketingpackages View Post

        Sure, I know there are products I can sell, but how should I be selling them?
        There are multiple ways you could sell a product:

        - Review a product once a month which you like (and tested) and affiliate with it.

        - Are you building a list?

        - You could do banner advertisements down the side/top

        I don't want to just fill my blog with sales pitches as blog posts - I keep those strictly for recipes. I also don't want to start a newsletter where I just sell things to the same 300 people all the time - that sounds like a sure fire way of having everyone unsubscribe.
        Who said every post has to be a sales pitch? Why can't it be like 1/10? Building a list isn't about selling to people on every email you send out, it's about providing them with information (Valuable information) and selling to them when the time is right. Alternatively you could blast sales pitches everyday via email (Not recommended), depends all on your marketing strategy.

        I also like to sell things I actually use...is that too limiting?
        Test them, review them, sell them
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  • Profile picture of the author himanuzo
    If the 50k pageviews /month from USA, you can consider CJ.com, shareAsale.com, linkshare.com, amazon.com, etc..
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    • Originally Posted by himanuzo View Post

      If the 50k pageviews /month from USA, you can consider CJ.com, shareAsale.com, linkshare.com, amazon.com, etc..
      Thanks - I think my problem is less about availability of products to sell, and more about how to go about selling them while not compromising the integrity of the blog/list.
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      • Profile picture of the author ElGuapo
        Amazon can be terrific on sites such as this.

        If a recipe involves a whisk, for example, you can write "Using my trusty whisk ...", linking the words 'trusty whisk' to a small presell article on the site reviewing a brilliant whisk from Amazon. You can pepper these links throughout every post on your site for kitchen gadgets, crockery, glassware, pots and pans, even food.

        To consolidate this you can link-ify the relative keywords in your post-entry ingredients list.

        You could also create a freebie that people would love, such as "Five Cheap Utensils That Are Essential For Cooking", and give that away as a bribe for joining your list. You can pick up some Amazon commissions from that, as well as pitching them more recommended products in the future.

        And once your list is sizeable, you could sell brilliant recipe books on Kindle. Perhaps follow the lead of Jamie Oliver, the UK celebrity chef, who created 20 minute meals. People love fast, simple dishes that make 'em look good.
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        • Originally Posted by ElGuapo View Post

          Amazon can be terrific on sites such as this.

          If a recipe involves a whisk, for example, you can write "Using my trusty whisk ...", linking the words 'trusty whisk' to a small presell article on the site reviewing a brilliant whisk from Amazon. You can pepper these links throughout every post on your site for kitchen gadgets, crockery, glassware, pots and pans, even food.

          To consolidate this you can link-ify the relative keywords in your post-entry ingredients list.

          You could also create a freebie that people would love, such as "Five Cheap Utensils That Are Essential For Cooking", and give that away as a bribe for joining your list. You can pick up some Amazon commissions from that, as well as pitching them more recommended products in the future.

          And once your list is sizeable, you could sell brilliant recipe books on Kindle. Perhaps follow the lead of Jamie Oliver, the UK celebrity chef, who created 20 minute meals. People love fast, simple dishes that make 'em look good.
          I added a shop with amazon products, as well as went to my top 10 posts by traffic and added a section for kitchen tools I recommend for this recipe, however, this has only brought in a few dollars in the last month.
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          • Profile picture of the author Alexa Smith
            Banned
            Originally Posted by quickmarketingpackages View Post

            I added a shop with amazon products, as well as went to my top 10 posts by traffic and added a section for kitchen tools I recommend for this recipe, however, this has only brought in a few dollars in the last month.
            Rule of thumb: websites (of this travel/food kind) don't typically make sales of affiliate products - emails make sales of affiliate products.

            (Note that in the specific case of Amazon, you need to link in the emails to something on your site, rather than directly to an Amazon affiliate link, because Amazon don't allow their own links to be sent in the emails. But it's still profitabe to promote Amazon stuff by email. But I'd be looking for suitable travel/food ClickBank products to promote, myself, with this site).
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          • Profile picture of the author ElGuapo
            Originally Posted by quickmarketingpackages View Post

            I added a shop with amazon products, as well as went to my top 10 posts by traffic and added a section for kitchen tools I recommend for this recipe, however, this has only brought in a few dollars in the last month.
            Failure with an Amazon side store isn't surprising given most Warriors' feedback.

            But I would really persist with threading Amazon links within the posts. You have 400+ recipes and 50k pageviews - a huge opportunity for simple recurring income.

            You can revisit those top 10 posts and test other ways to pitch the Amazon sale - perhaps variations of 'buy now from Amazon' buttons (size, colour and text), eye-catching plugins like WWSGD, creating a new headline and paragraph within each post specifically dedicated to the items' availability on Amazon, etc.

            If you can improve your conversion rate on that, then you can steadily get about applying the same changes to the other 390 posts. Yes, you should be collecting that list and pitching them your own products (a brilliant way to ramp a Kindle cookbook up the rankings), but there is no reason why you shouldn't be making a lovely, sizeable passive income just from Amazon commissions. Beyond the testing on the top 10 posts and application of changes to the rest of the posts, it is set-and-forget.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by quickmarketingpackages View Post

    I have a personal food blog where I publish recipes from my travels. The website is avocadopesto.com
    Oooh, it's a really nice blog. You have a new reader.

    Originally Posted by quickmarketingpackages View Post

    I am interested in further monetizing this site and am looking for some ideas.
    I think you could greatly increase both the prominence and the incentivization of the opt-in, here. You could put it in a better position, have a little post next to it, explaining it, and offer a free PDF of some kind rather than just "sign up to my newsletter". If you do that all well, it could transform your income-prospects from the site.

    If you build a bigger and better email list, there are all kinds of things you can promote to the list, which will typically sell far better that way than "off the page".

    Originally Posted by quickmarketingpackages View Post

    I don't feel as though I have a large dedicated/engaged following
    I venture to suggest that this is because you're losing most of your traffic, because you're not doing (nearly) enough to retain them.

    Originally Posted by quickmarketingpackages View Post

    It would also be difficult for me to create my own products/services that require a lot of time, since I am traveling and have other responsibilities. I could probably be an affiliate
    Exactly so, but you need to master list-building, to derive real income from affiliate marketing. (You easily could, though, with this site!). http://www.warriorforum.com/main-int...ml#post7965848 <---- this will help, when you have time to read them.

    Originally Posted by quickmarketingpackages View Post

    I am wondering if anyone has advice for what they would do in my shoes.
    Probably travel a bit more than I can in my own shoes ...
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    • Originally Posted by Alexa Smith View Post

      Oooh, it's a really nice blog. You have a new reader.



      I think you could greatly increase both the prominence and the incentivization of the opt-in, here. You could put it in a better position, have a little post next to it, explaining it, and offer a free PDF of some kind rather than just "sign up to my newsletter". If you do that all well, it could transform your income-prospects from the site.

      If you build a bigger and better email list, there are all kinds of things you can promote to the list, which will typically sell far better that way than "off the page".



      I venture to suggest that this is because you're losing most of your traffic, because you're not doing (nearly) enough to retain them.



      Exactly so, but you need to master list-building, to derive real income from affiliate marketing. (You easily could, though, with this site!). http://www.warriorforum.com/main-int...ml#post7965848 <---- this will help, when you have time to read them.



      Probably travel a bit more than I can in my own shoes ...
      Thanks, I will read that thread! Do you think a pop up opt in form would help increase conversions to my newsletter? What types of things can you offer if I don't have any products of my own? Can I offer someone else's free product (with/without their permission)?
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by quickmarketingpackages View Post

        Thanks, I will read that thread!
        When you have time - the link is to a post containing a little list of 8 threads about "list-building" (shortish threads, but still, 8 of them!) ... but list-building is what you need to know about and do, I think, because it's how affiliate sales are made.

        Originally Posted by quickmarketingpackages View Post

        Do you think a pop up opt in form would help increase conversions to my newsletter?
        I suspect not. Not the people you want to keep, anyway. The only way to know for sure would be to test it, but I think it might even turn out to make a net loss for you. If it were my site, I wouldn't be thinking about that. http://www.warriorforum.com/main-int...ml#post4985800

        Originally Posted by quickmarketingpackages View Post

        What types of things can you offer if I don't have any products of my own?
        Information products (of the "ClickBank type" - there are plenty to do with cooking and travelling), and physical products (of the "Amazon type" - there are many possibilities that combine well with your content).

        Just do whatever you do so that you don't look "too much like an internet marketer"!

        Originally Posted by quickmarketingpackages View Post

        Can I offer someone else's free product (with/without their permission)?
        If you're meaning "in exchange for the opt-in" that would be a very bad move: http://www.warriorforum.com/main-int...ml#post7647187
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  • Profile picture of the author butters
    Just to ask the question... Why are you using IM banners and posting traffic/income reports on a recipe site?
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    • Originally Posted by butters View Post

      Just to ask the question... Why are you using IM banners and posting traffic/income reports on a recipe site?
      I just like to be open on the blog, so I do one traffic and income report a month.
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      • Profile picture of the author Trev81
        Originally Posted by quickmarketingpackages View Post

        I just like to be open on the blog, so I do one traffic and income report a month.
        Yeah I thought it was a bit strange to see that on your blog. Personal choice tho.

        It's a great blog. Ill definitely keep reading it.

        Create a regular PDF with your 5 favourite tasting recipes of the past x amount of months, and use that to build your list.
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  • Originally Posted by quickmarketingpackages View Post

    Hello Warriors

    I have a personal food blog where I publish recipes from my travels. The website is avocadopesto.com. I am interested in further monetizing this site and am looking for some ideas.

    Currently I monetize the site primarily through selling sponsored posts - which is not something I am a fan of but the money is good and it does pay the bills right now. Inevitably I would like to move away from this.

    I also make about $150/month via adsense, which is strongly correlated with traffic, though it could probably be further optimized if anyone has any suggestions.

    Some statistics:
    Pageviews: ~50k/month
    Newsletter: Only recently started collecting email addresses - 300 or so. I don't send out a newsletter. No idea what I would say.
    Facebook fans: 1500

    Anyways, I don't feel as though I have a large dedicated/engaged following, mostly search engine traffic. It would also be difficult for me to create my own products/services that require a lot of time, since I am traveling and have other responsibilities. I could probably be an affiliate to other people, but again, not sure how I would market there stuff aside from basic posts on Facebook, etc

    I put an amazon store on my navigation menu, which is providing a trickle of income.

    I am wondering if anyone has advice for what they would do in my shoes.

    Thanks!
    Build your list. Build your list. Build your Facebook page.

    Now that is the traffic, now onto what you could sell:

    - Affiliate products
    - Create an eBook and sell this
    - Create an eBook and give it away in return of their email

    Should be 2 different eBooks ofcourse.
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  • Profile picture of the author Slin
    Sweet blog! Can I ask how long you've had that for?

    I agree with Alexa, you need to build up a good list, make that optin more noticeable. I actually would suggest trying out a pop up optin, but not on the homepage, on the other pages.

    But I dunno.

    Anyway, take that traffic, and everytime you post a new post, send it out to your mail list.

    Then once a week review a book, from amazon, or an info book, or a product, or something! You could make a post about it and send your list to it, or you could just email out the small review to your list.

    You'll get affiliate sales, more traffic, and you'll get more money from adsense as well. Also, try placing your ads a little differently, read up a bit on ad placement and test stuff out, always good to test around.

    Really sweet blog though, nice job.
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  • Profile picture of the author Stuart Walker
    You need to build a list and market cook books, recipes, digital guides from Cliclbank, actual cooking products through Amazon or other retailers...there's no way round it. Combine that with text links in your website content.

    No point in coming here asking for advice then getting that advice and saying you don't want to do it because it won't work, you don't want this to happen, you don't want that...we're telling you what works.
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  • Profile picture of the author koreancowboy
    Email once or twice a week with "what you may have missed this week", and/or add a bonus recipe that's not available on your site.

    75% content, 25% selling.

    I just wish that IMers got this...
    Signature

    I provide consulting for companies that use Adobe AEM...you can check out what I've done so far.

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    • Profile picture of the author thecableguy
      JMO and blog your by the way looks WAY better than anything I could make, but some things aren't really relevant to your blog. The sidebar ads for instance, your site attracts a different type of niche crowd (yeah I know sponsored ads). I also notice you're using Amazon. Perhaps use a sidebar widget like Auto Azon Banner Wordpress Plugin (might still be a WSO), it lets you customize the widget on the individual posts. I like it when I have different articles on different topics. There's another plugin that I'm using that does something similar, the name escapes me at the moment (age)
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  • Profile picture of the author jchengery
    Hello quickmarketingpackages,

    For a potential newsletter, you could talk about

    -the history of the recipes you gather
    -how the recipes intermix with the specific cultures or regions
    -special ingredients that are unique to that culture or region
    -the usual types of foods that people eat in different cultures or regions
    -the usual meals that people eat in different cultures or regions (do they eat 3 meals? more? less?)
    -the usual diets of these different cultures or regions
    -the usual desserts of these different cultures or regions (presuming they have desserts; if they don't - why not?)
    -the usual meals these different cultures or regions eat for special occasions (and what marks a special occasion? National holidays? Birthdays - of whom, children? elderly adults? middle-age?)

    There are likely more ideas you can come up with. Certainly, there's a way to monetize from your newsletter if you offer some free gifts (one upon sign-up, one every so often), engage with your subscribers on interesting stories behind your travels and the recipes associated with them (as mentioned above), and perhaps even open it up for your subscribers to share their recipes and travels. It could even lead to a forum if you wanted.

    Even if not, you could still create infoproducts based on food and/or promote products that you think fit within your niche's target market. That would be another way to monetize from your newsletter. You're collecting email addresses at a nice number and pace - you definitely should be utilizing and connecting with them in some fashion.

    Don't worry about exactly what to say - just primarily focus on providing interesting information about your travels and the recipes associated with them, with an occasional offer here and there, and chances are, that list will be another profit stream.

    Hope this helps - good luck!

    Take care,

    Joe Chengery
    Signature

    My free ebook on pancreatic cancer: http://ow.ly/nPVhm Let's help my friend Courtney Reagan strike out cancer!

    Are you WORRIED about what wheat is doing to your waistline and your health? You SHOULD be! http://ow.ly/jSIY9 Internet marketer, copyeditor, copywriter, content creator, author - http://www.joechengery.com

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  • Profile picture of the author bloghands
    I just saw this (social media guru) the other day and it was eye opening. He suggests looking at companies who are doing PPC for relevant keywords and reach out to them to see if they'd be interested in advertising on your blog.
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