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Web Design Business + Adwords = Conversion?

by typoo999
10 replies
Hey,

I'm interested if anyone knows approximate numbers of conversion rate for web design companies using Adwords.

For example with keywords like these: web design services, web design company, web design studio, web design firm, professional web design, etc... maybe more targeted keywords like web design for small companies, web design for dentists, etc.

Our site looks pretty good, modern and clean, truly a masterpiece. (made by my partner, not me ) So conversion should be average/good. But I still don't know what counts good conversion for a web design business.

Thanks!
#adwords #business #conversion #design #web
  • Profile picture of the author NatesMarketing
    It depends what you consider a conversion. A sale? Probably pretty low. An opt-in for a discount/freebie/something creative. Probably a lot higher. Build rapport then make the sale.
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    • Profile picture of the author typoo999
      Originally Posted by NatesMarketing View Post

      It depends what you consider a conversion. A sale? Probably pretty low. An opt-in for a discount/freebie/something creative. Probably a lot higher. Build rapport then make the sale.
      Hmm I don't know... first of all I would never offer freebies when my services costs $600-2000, what would I do with freebie seekers?

      Secondly, if someone is looking for this kind of service, why would it be "pretty low"?
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      • Profile picture of the author NatesMarketing
        Originally Posted by typoo999 View Post

        Hmm I don't know... first of all I would never offer freebies when my services costs $600-2000, what would I do with freebie seekers?

        Secondly, if someone is looking for this kind of service, why would it be "pretty low"?
        I'm not necessarily talking "freebie seekers." And I'm not saying to give anything away for free. I'm saying, people probably do not know you when they come to your site from and Adwords ad. Maybe your site will do a wonderful job at describing your abilities. Maybe not. More than likely people aren't going to click on an Adwords ad and drop $600+.

        You could even do like a free appraisal optin - where they put in what they're looking for (3 page site, 3 graphics, and a contact us page). They add their email, and you respond with a price.

        But, if you can capture their email (get leads) and build up rapport, show them why you're an awesome web designer and how you can help their business, then I believe you'll convert better.

        I'm just saying - sales pages - with "cold" traffic...aka...from Adwords...usually convert lower... especially with an expensive price tag.

        But, you can do whatever the heck you want...it's just my opinion.
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        • Profile picture of the author typoo999
          Originally Posted by NatesMarketing View Post

          You could even do like a free appraisal optin - where they put in what they're looking for (3 page site, 3 graphics, and a contact us page). They add their email, and you respond with a price.

          But, if you can capture their email (get leads) and build up rapport, show them why you're an awesome web designer and how you can help their business, then I believe you'll convert better.
          Oh I see. Yes, this is what we exactly do! Sorry I misunderstood you! We offer free price quotes so we get the potential customer e-mails and then we make an offer.
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  • Profile picture of the author John Romaine
    Its highly unlikely that you'll get an answer to this.
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    BS free SEO services, training and advice - SEO Point

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  • Profile picture of the author travlinguy
    There's no set standard for conversions. It's not as simple as:

    x number of clicks = x number of conversions.

    The keywords you've posted are certain to get clicked. But just because they do doesn't guarantee anything. It's going to depend entirely on what the visitor sees when they arrive at your site. If you make a compelling case that you're the designer they're after you'll get customers/conversions. If you don't, they'll click away. Marketing 101.
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  • Profile picture of the author J50
    Anybody who knows will not tell you. Think about it. Web design is extremely cut throat. Buy a voucher off Fiverr and give it a go, or put some of your own cash on the line.
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    • Profile picture of the author typoo999
      Originally Posted by J50 View Post

      Anybody who knows will not tell you. Think about it. Web design is extremely cut throat. Buy a voucher off Fiverr and give it a go, or put some of your own cash on the line.
      I got funds for this project, but I would like to calculate and to be honest I was hoping ill also get some tips here.

      p.s.: I would tell this information to anyone if I don't do this kind of business anymore. But don't get me wrong, I see your point and I agree with it.

      p.p.s.: I think adwords vouchers doesn't work without funding your account, but it doesn't really matter, a voucher wouldn't be enough to test how its going, kw's are expensive.
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  • Profile picture of the author butters
    Ask in this forum, you may get more accurate answers: Adsense / PPC / SEO Discussion Forum
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  • Profile picture of the author Eutaw
    Yeah I agree with the guys that already posted above. Too many variables
    Niche, Product,Price..etc. For your freebie seekers you could offer tips or a newsletter (overview of your service). I sell services from $50 -$10,000 on webpages and lead generation. We have done free trials for the freebie prospects and that has turned into money & profit down the road.
    If you would like to discuss more......feel free to PM me. Hope this helps.
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