How to start building a list of people interested in my blog?

8 replies
Before I ask my questions, I spent sometime reading threads to get educated on topics I am not faimilar with.

The following is the summary of what I understood so far about Internet Marketing:

For example, I want to start a business and open a health food store (as healthy eating is my focus) in my town.
The name of the store, lets's say is, "John's Market and Deli", will be the same as getting a "domain name" on the internet, correct?

The location where the store is situated is the same as "hosting my domain name" on the internet, correct?

When I walk into the store, look around, and when I see, either at the checkout or somewhere in the store, a sign that says "Please enter your email address so that we can keep in touch with you about important store information, discounts, special sale, events, etc.,", is the same as having an OPT-IN form on my page/pages, correct?

The different methods The Nelson's Market uses to bring traffic to the store, such as, billboards, classified ads in the newspaper, having a website/blog, fliers at various locations, and so on are the different methods of marketing. Having a website/blog is just one of the ways the store uses to bring consumers to the store. Similarly, I can have an online business only, without a physical location and one of the ways I can do that is via Blogging and/or creating an authority website. I can also use offline methods to bring traffic to my online website, correct?

With the list of people who voluntarily signed up at Nelson's store, the store can market to them products/services related to their interest, and this is same as building a list to my online blog/authority site and providing valuable content, information, education, tips, etc., and then provide them also products/services that suits their interest, correct?

Am I on the right track so far with my knowledge of Internet Marketing?

I hope so, and with that understanding and with your expert input, so far, I have done the following tasks toward my goal of establishing an authoritative blog/site on my topic for a particular audience.

1. Identified my interests and made sure they also provide value to my target audience and profitable.

2. Chose 3 subjects and among the 3 subjects, shortlisted one subject to focus initially (to go through the learning curve) and identified a very small to medium target audience.

3. I read here that I should research keywords first. I did not do that, instead got my domain name(related to my one shortlisted subject) with two words that can be easily remembered and spelled, with the main keyword(subject) as the first word and another word which is not a keyword) as the second word.

4. Then, using Google's adwords free keywords tool generator, shortlsited three to five phrases to write/blog upon, am I on the right track here?

5. Once, I start to make little money, I am planning to invest on paid keyword generation tools, is that okay?

6. Based on the responses I got from my earlier question to you people, I will get Hostgator and use Wordpress to blog.

Now, let's say, Nelson's Market is ready to open the store to the public and do a grand opening. That is same as getting hostgator to host my site and install Wordpress, correct?

Before I do that, should I do the following?

I have to write some small 5 to 10 page report of great value that people can download if I want them to sign up for my list, correct?

I should have 1 or 2 articles or blog posts, correct?

I can write as to what the goal of my site on the "About Us" page, correct?

What should I write on the home page?

After this, what should I do to attract traffic to my website?

Thanks,
Peter.

P.S. Sorry for the long post. I like to ask questions and learn. Also, I write down the steps as I do and teach one more person, that way, I become good at what I am doing.

P.S.S. I would like to critique my writing and let me know if I am communication correctly and readable to you, as this will be my style on my blog. Thank you.
#blog #building #interested #list #niche #people #start
  • Profile picture of the author JohnMcCabe
    Now, let's say, Nelson's Market is ready to open the store to the public and do a grand opening. That is same as getting hostgator to host my site and install Wordpress, correct?
    No, not quite.

    Getting a host and installing WP is more akin to putting up the store building and putting in the shelves, coolers, counters, etc.

    In both scenes, you still have to stock the store, put in the technology to enable purchases, and let people know you are there.

    Your grand opening would be more like a physical store taking a big splashy ad in the paper, inviting the media, maybe having a local radio station do a show on location. You would submit press releases, put up videos, do some social media, buy some advertising, etc.

    Longer term, you can rely on your list, SEO, content syndication and other methods that give their best results over time.

    As for your writing style, it's pretty obvious that English is not your mother tongue. Some of your syntax and grammar just isn't the same as a native speaker.

    What's also obvious is that you know how to communicate, you seem educated and intelligent, and there's no problem pulling the meaning from what you write. Personally, I don't think your writing style will be a problem at all.
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    • Profile picture of the author Peter Thomas
      Thank you John. You guessed it right. My mother tongue is not English. You are correct about that you understood the message of my posting, otherwise I cannot survive in a large Health Insurance Company in America as Computer Programmer.

      Now, as soon as I got my couple of articles/blog posts for my website, and my FREE report ready, I should get the hosting and start off, correct?
      Then, should I focus on attracting traffic to my website?

      Regards,
      Peter.
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  • Profile picture of the author Eutaw
    Once you have the Free report to give away...you can go to Youtube and forums (for your niche).
    Make a quick video and post to YT...then have the link to your site or capture page. Forum posting will also help you find out more about your niche (what people are looking for in that niche) and get you great exposure too. Good Luck!
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  • Profile picture of the author Peter Thomas
    Thank you Eutaw.
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  • Profile picture of the author jchengery
    Hello Peter,

    Outside of what John pointed out, you have it pretty down pat. I agree with John (was thinking along the same lines) that having a site on Hostgator and WordPress is more like building the store - you still must promote it once it's up.

    Eutaw's idea of YT and video marketing, along with forum posting (using signature links by the ones at the end of our posts), would be great places to start. Also consider utilizing social media channels - Facebook, Twitter, Google+, LinkedIn, Digg, Stumbleupon, Reddit, Delicious, etc. You could also create specific "business" pages or fanpages on Facebook and Google+.

    While article writing isn't as strong as it once was, depending on how strong the competition is in your niche (it sounds like it might be moderate at most), writing quality articles and submitting them to EzineArticles (along with a few of the best article directory sites - EzineArticles is arguably the top article directly site) and putting a good signature link promoting your site at the end of it can also help spread the word through viral marketing when people take your article and utilize it on their own sites and blogs when they are looking for relevant content. It could also help your SEO somewhat if other notable sites pick up on it (either directly or through content curation).

    Speaking of viral marketing, you could also create an ebook with content (even early articles and/or blog posts would work) and give it out for free (and allow others to give it out for free). Be sure to include links back to your site, especially an opt-in page where they can get a free gift (mention this also in your ebook). This way, you can continue to expand your list and be able to promote your offers and relevant affiliate offers later.

    Regarding the information to include on your home page, I'd focus on the wants of your target market:

    What are they looking for?
    What challenges are they facing that your company/products/services can solve for them?
    Why should they be willing to check out your site?
    Why should they be willing to give out their contact information for your free gift?
    Why should they be willing to purchase your products/services?
    How will those products/services help them to solve their challenges?

    Additionally, if you need assistance with your grammar and syntax, I'd be willing to assist you - I've been a copyeditor since 2002, with my own site since 2004. I've done or am doing copyediting for known Internet marketers John Delavera, Gabor Olah, Erwin Goh, mentorees/clients of Rachel Rofe, and more. I've also done or am doing article writing or blog posting for them as well. Please feel to check out the link below and/or PM.

    I hope this helps! Your knowledge of Internet marketing sounds very good - now, you just need to put it into ACTION! :-) Good luck!

    Take care,

    Joe Chengery
    Signature

    My free ebook on pancreatic cancer: http://ow.ly/nPVhm Let's help my friend Courtney Reagan strike out cancer!

    Are you WORRIED about what wheat is doing to your waistline and your health? You SHOULD be! http://ow.ly/jSIY9 Internet marketer, copyeditor, copywriter, content creator, author - http://www.joechengery.com

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  • Profile picture of the author khooster1
    Hi Peter,

    Based on my experience, you might be trying to do too much stuffs..
    This is not good.. You will be exhausted before the actual
    Action got started.

    My advice is to identify the immediate result you are looking: list building or sales??

    If list building is your immediate target,
    You will just need a squeeze page to capture your leads,
    Email them your free report
    Send them your email newsletters.
    While you are building your website..

    If you are looking at immediate to your site,
    Do up a primary website with your product,
    Start driving traffic to it, you can refer to above posts.
    These are good traffic generation ways..
    You can proceed to do up the report and squeeze page
    after the website is setup.

    I am concerned that you might be overloaded with too
    Much ideas and tasks..

    Got to simplify your targets..

    I used to work on all the IM stuffs mentioned on web..
    Never get to see good results. Not able to work
    On one task long enough to see result..

    Always running out of time to implement stuffs..

    It is only when I reduce my tasks each day and
    Intensified the task volume..

    I get to see more results when I work less.. Focused..
    That is the true spirit of living the Internet Dream..
    Making New Money..

    I hope you can understand my intention.


    To your Success!!



    .
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Peter Thomas View Post

      Now, as soon as I got my couple of articles/blog posts for my website, and my FREE report ready, I should get the hosting and start off, correct?
      Then, should I focus on attracting traffic to my website?

      Regards,
      Peter.
      When you start out, yes, you'll need some traffic. Then you need to watch what that traffic does. If you get lucky, and get it right on the first try, push on finding more traffic sources.

      More likely, you'll get some response but be able to do better. Here's where testing comes in. There's no sense drawing traffic to a site or page that does not convert.

      So, at least in the beginning, you'll be going back and forth between drawing traffic and increasing conversions. At some point, the effort required for meaningful conversion improvement will be more than the improvement will be worth. That's when you put the pedal to the metal and start optimizing yourtraffic sources.

      Once you are in profit, you can look at paid traffic sources. Get those down and it's like having a traffic faucet you can turn on and off at will. If you could spend $1 on advertising and get $2 back in profit, how many dollars would you invest?
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      • Profile picture of the author Peter Thomas
        Thank you Joe for you systematic advice as for what to put the home page. I got very good ideas just by answering your questions.

        khooster1: Thank you for bringing me right back on to focus on one thing first. I sincerely appreciate your response.

        And John, thank you for further answering my question regarding getting traffic.

        Regards,
        Peter
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