My clicks have gone down when i email my list

It all depends on the relationship between you and your list.

Are you consistently promoting products?

Promoting products all the time will have a bad affect on your list because they may start to feel, your trying to "Just" sell.

You should provide more value, for example giving them free stuff like ebooks and content which "WILL" help them.

With my list, I like to send them follow ups once every two days. For the first 3 follow ups, they get 3 Free Ebooks, made by me.

Then on the 4th I promote, then a further 2-4 emails of advice and content to help them then on the 4th-5th follow up I promote.

That's how I work my list and I "barley" get unsubscribes.

Hope it helps.

P.S It's different for every marketer, so my way may not work for you.

Any ideas?

You should continually be adding more subs to your list, all the time. I wouldn't focus just on solos either. Most are rubbish especially from dedicated solo ad providers. They might opt in but a lot of them never open emails, click links or buy.

Am I right in thinking you took 'build a list' literally and just made a squeeze page, threw together a freebie and chucked solo ads at it and now are flogging affiliate products left, right and centre?

If this is what you're doing for most people it doesn't work. The people who opt in don't know who you are and have no reason to care, they just wanted that freebie and once they've got it you're dead to them. Build lists around blogs, websites or products not just lists for having lists sakes.

Since you're promoting products to these people, I'm assuming that you know the market and niche you're selling to.

the best way to figure out why people are clicking through your emails, or why they're not buying your products, is to get into their shoes, and where you were when you were in their situation, and consider what you would think of these emails, what would bother you, what you could improve (does the email seemed too long, or seem to drag out too long that someone would want to read it?)

just because no one complained about your emails and you haven't gotten many unsubscribes, that just means nobody has issues with your emails, but that doesn't mean they're particularly enticed by them, and won't what you have to offer, or want to buy from you either, may be because your advices and compelling enough, or valuable enough, as I don't know your products and website I have no way of knowing.

instead of trying to tell a story, or do a soft pitch of a product, try giving your readers education about how to get results they're looking for in their life, or make them aware of an inconvenience or problem they didn't know they had, and once they realize they have an issue, educate them on how your product can solve their problem.

basically, just think about if you were in that customers choose, and when you were in their shoes, what would you have wanted someone to do for you to create the best experience possible, so that you could get the results you wanted in the fastest way humanly possible?

Well first of all I would say an open rate of 10% is quite low. So if that's the average you have been happy with up until now then you need to look at that as well.

One thing to consider in consistency.

Consistency can work with and against you in email marketing. You'll often hear email marketers saying that the more consistent you are, the better. Emailing people at the same time each week so they know when to expect an email from you. This can work well.

But consistency in your message content is not so great. This is when you send the same old type of messages week after week. People get used to the messages and when they see your email appear in their inbox, they think to themselves, ok, I know it's going to be some story so I'll leave that and come back to it when I have some more time. Do you think they ever come back to it? When you do this there is no element of surprise or curiosity as to what's inside the email. They already know because it's been the same every other email.

What you want to do is change things up. You might decide to email them at a consistent time each week but do not always email them the same sort of content. Change it up so they don't know what to expect. You might share videos that are relevant to your niche, free tools, stories, blog posts, whatever. The key is to change it up so they are curious enough to want to open your email each week to see what is inside.

When you mail everyday you can't promote everyday or your list will just stop buying. What you need to do is give a lot of stuff away. You can use the stuff as a presell, so they get excited about the info

Sounds to me you're getting predictable and predictable = boring.

You email everyday and you follow the exact same formula, tell a story, then promote a product to 'em.

You need to really mix it up. Send them to your Blog with a really good article on how to do something that will truly help them. Or you could send them to a video that is exclusive for your subbies only.

It's kinda keeping them on their toes if you know what I mean. With what you're doing, basically sending them the exact same email template every single day would bore the crap out of me, you... Or anyone for that matter.

Also, you could survey your list and find out what they want and create content around that. The trick here to make this work is to give them a amazing incentive to fill in the survey, like giving them a paid product for example.

And the traffic. You want to be building multiple traffic sources to your squeeze and Blog using properties like FB, Youtube, Twitter so you've got traffic coming in passively.

You'll find if you don't replenish your list with new leads, they'll eventually become less responsive... Especially with how you're marketing to them.

Hope this helps anyway

James Scholes

I believe even your favorite foods like chocolate chips cake . And you receiving email about chocolate chips cake everyday , im sure will going to hate it one day or bored with it .

Try not to include product everyday , sometimes with some news, knowledge sharing , information then one week only bring in your product twice the max.

Subject and the end story of your every email play a huge role for the next email open rate.

Do check is your mail in spam list while some reader would set your mail into spam list instead of unsubscribe. Groupon is the case study where sending email everyday and cause the mail all in the spambox and start heating to receive it .

I'm pretty sure this is just one of these mythical figures that got used as an example by a guru one day and now consistently gets thrown around as fact, like the each sub on your list is worth $1 figure everyone constantly quotes.

And seriously if you're only aiming for 10% open rates, why even bother? Think of many people you need on your list for that to ever be worthwhile and make you money.

I get the impression you are inexperienced when it comes to making money online, so do you mind me asking why you are in the IM niche? You need to compare yourself with the heavyweights of the niche and see if you can compare..if you can't then you're wasting your time. Don't be a small fish in a big pond...be the ******* shark! Get involved in niches where YOU are the 'expert' and you won't have to worry about 10% open rates because people will open your emails and read them knowing that you're the man to go to for info.

And you seriously hadn't surveyed your subscribers until now? Should be one of the first things you do. In email 1 or 2 I have them either send me a reply telling me their biggest problem is or send them to a short survey on survey monkey which asks what they want me to write about, their biggest problem at present, how often they want to hear and a few other relevant questions.

Stories are good but don't only send stories, mix it up with emails full of pure facts, links to your blog posts (which I don't think you have), other blog posts you liked, forum posts which you think are essential reading, videos you liked, motivational and inspirational posts, infographics, funny pictures....there's lots of options.

If you are marketing to the IM market it's cause they have a billion other people emailing them.

They forget who you are, click to read your email, remember who you are, remember that they've seen your offer, and they don't go to it.

That's my theory at least.

Just don`t mail daily. I don't like to receive daily emails from someone promoting all kinds of stuff, it makes me ignore or even unsub.