Honest Marketing versus Propaganda(Hype)

OK...I know this may open a hornets nest, but it is a pet peeve of mine.

Because marketing and sales relies heavily on the emotion of the buyer to make a decision, many have relied on less then honest methods to persuade. I hate this saying, which we most likely all have heard, "That salesman could sell a refrigerator to an Eskimo."

Well I am pretty sure Eskimo's have a lot more pressing needs than a refrigerator. Like a nice warm jacket, maybe a heat seeking whale harpoon...maybe they would like a nice warm house!!! What's the point?

SELL what people/your niche WANT! You're an idiot if you're trying to sell refrigerators to Eskimos!

This makes me mad typing it.

If you want to be good at something, be better than your competition. Start off by not lying. One of the best ways you can be better than your competition is by building relationships without an expectation of personal gain. *See example.

Once you win those people over, you'll get them plus everyone they tell about you!


*When i was 19 I "inherited" my older brothers window cleaning business. (Wasn't a bad business at all. Sometime wish I was still doing it.) Well, he had run the business into the ground. I basically had to start over. One thing I learned which i will never forget is the following. I had an account next to another store. I had tried to get their business, but they repeatedly turned me down. I stopped asking for their business, but did not stop "visiting" when I did the job next door. One day they ASKED me to do their windows, and I had that account until I got out of that business!!!!!!