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Niche. What's a Niche?

by Clausenlt
7 replies
I think about this a lot. Are we so caught up trying to find a "niche" and then once we find that "niche" that we don't even think about what that word actually means in practical terms.

In other words, are we thinking only about marketing methods instead of what that "niche" wants or needs?

This can include having good support. If you have an "expert" info product, do you offer support? Can you offer support?

What does that niche need and or demand in that market. If you can find that out, what your potential customer wants/needs that's the real find! :rolleyes:
#niche
  • Profile picture of the author jchengery
    Hello ClausenIt,

    Your last sentence is the key to marketing, both online AND offline: Find out what your target market/niche wants, then give it to them, whether that's digital, physical, combination of the two, etc.

    Of course, you should always provide good after-sales support - otherwise, you'll probably be known as a "fly-by-night" businessman/businesswoman, which can harm your reputation and hurt future sales and business opportunities. This also works both online AND offline too.

    Take care,

    Joe Chengery
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  • Profile picture of the author D3fiantMark3ting
    Good point, OP.

    I'm actually guilty of this, and hadn't really realized it until now. Thanks.

    What I did to find my successful 'niche' was work in my passion. Sometimes finding your passion is hard, but it's usually hiding right in front of your eyes.

    Quick and easy tips to finding your passion or 'niche'...

    1. What do you talk about every day?
    2. What would you do for free?
    3. What are your hobbies?
    4. What do you above average knowledge about?
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    • Profile picture of the author Clausenlt
      Originally Posted by D3fiantMark3ting View Post

      Good point, OP.

      I'm actually guilty of this, and hadn't really realized it until now. Thanks.

      What I did to find my successful 'niche' was work in my passion. Sometimes finding your passion is hard, but it's usually hiding right in front of your eyes.

      Quick and easy tips to finding your passion or 'niche'...

      1. What do you talk about every day?
      2. What would you do for free?
      3. What are your hobbies?
      4. What do you above average knowledge about?
      This is a very good point. Why do this if your not into it? And if you are not good at it? Also, I think we sell ourselves short about what we actually "know". Sure lots of people may know more than you, but many more know less! Give your knowledge with a unique twist that most would not think of. Like, I learned this from______ and it really helped me...etc! It doesn't even have to be about the niche if you can tie it in somehow!
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      • Profile picture of the author Shaolinsteve
        Originally Posted by Clausenlt View Post

        This is a very good point. Why do this if your not into it? And if you are not good at it? Also, I think we sell ourselves short about what we actually "know". Sure lots of people may know more than you, but many more know less! Give your knowledge with a unique twist that most would not think of. Like, I learned this from______ and it really helped me...etc! It doesn't even have to be about the niche if you can tie it in somehow!
        Well said. That's a business model route that I have gone down and encourage my list to work towards, however I still work with those who have their own intentions. But if you can focus on a business model, where the outcome of helping others makes you and them successful, then it's a business model to never let go of
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  • Profile picture of the author SteveMarx
    You should pretty much enjoy learning the niche you've chosen. And go deeper into the sub-niche of the niches too.
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  • Profile picture of the author Rod Cortez
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    • Profile picture of the author mikel.perez.01
      I think one of the key problems is that many "how to make money online" courses give very bad advice in the "how to find a niche" section.

      For instance:
      • Find a product with high gravity in Clickbank
      • Go to the bestsellers list in Amazon
      • Find a keyword with greater than 'X' search volume and less than 'Y' competing pages
      • Find a keyword with high CPC and monetize it via Adsense

      I thing that's just putting the cart before the horse, if you do it this way you will be constrained by the keyword or product you chose.

      As the OP says, first focus on a particular need, and needs are something that people have.

      And to me, that group of people with a shared need are what makes a niche, not a particular product or keyword.

      Understand those people, what they are going through, what they want and need (they're not always the same thing), what worries them, what they enjoy.

      If you know that, you will be able to communicate with them via your blog, social media, e-mail etc, and create an audience of raving fans.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by mikel.perez.01 View Post

        I think one of the key problems is that many "how to make money online" courses give very bad advice in the "how to find a niche" section.


        For instance:
        • Find a product with high gravity in Clickbank
        • Go to the bestsellers list in Amazon
        • Find a keyword with greater than 'X' search volume and less than 'Y' competing pages
        • Find a keyword with high CPC and monetize it via Adsense
        I thing that's just putting the cart before the horse, if you do it this way you will be constrained by the keyword or product you chose.

        As the OP says, first focus on a particular need, and needs are something that people have.

        And to me, that group of people with a shared need are what makes a niche, not a particular product or keyword.

        Understand those people, what they are going through, what they want and need (they're not always the same thing), what worries them, what they enjoy.

        If you know that, you will be able to communicate with them via your blog, social media, e-mail etc, and create an audience of raving fans.
        The only change I would offer is replacing the word "need" with want. Needs can be satisfied. Wants? Not so much...

        Good post...
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