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Does Amount of Requested Info Affect Conversions on Opt Ins?

by mrniceguy123
7 replies
Have you found that opt-ins that request less information improve conversion rates?

I ask, because our current opt-in asks for first name, last name, email, and phone number.

I think we're asking for too much information, even though many probably don't know that they don't have to enter all the information in order to opt-in.

I'm already planning on removing the phone number field, as I'm sure that probably scares many people off.

If this is truly having an adverse affect on conversions, I'd like to at least keep the first name and email address fields, so that I can use their first names in the emails that we send out to the members of the list.

Thanks in advance for taking the time to share your insight on this.
#affect #amount #conversions #info #ins #opt #requested
  • Profile picture of the author smcs
    Of course!
    You will get the best conversion if you just ask for an email.
    But then you won't be able to personalize your message so your emails look like spam.

    Because of that, people will usually ask for email and first name.
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  • Profile picture of the author OldLodgeSkins
    Yes it does.
    The easier it is for your lead to sign up, the better. If you ask them to give too much up front a lot of people will go away.
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    Do you use Facebook ? Then you can make money just by inviting people to a Facebook group ! It's called the Instant Income System. How cool is that?
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  • Profile picture of the author aakon7
    Only ask for the data that you MUST have, you can always have them fill out the initial form, capture that data and redirect them to a longer form requesting more information.
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  • Profile picture of the author Gary Ning Lo
    Yes that's 100% true. Only asking for an email in the optin form will have the best conversion BUT personally i found that if someone is not willing to give more info apart from email in order to get a freebie they will certainly not purchase your products..

    In a nutshell, think quality instead of quantity..

    I personally use both ways of doing things.. Really depends on the niche..

    Cheers,

    Gary
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  • Profile picture of the author Shaolinsteve
    I only ask for an email. I socialize with the people on my list in my Facebook group and via Skype so I'll get to learn more about them as the days progress.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by mrniceguy123 View Post

    Have you found that opt-ins that request less information improve conversion rates?
    I have, yes.

    I switched from asking for name and email address to asking for the email address only, in a variety of unrelated niches at the same time, and found an increase of 12-15% in opt-ins, across the board.

    Originally Posted by mrniceguy123 View Post

    I'd like to at least keep the first name and email address fields, so that I can use their first names in the emails that we send out to the members of the list.
    It was when I decided (purely in response to subscriber feedback) not to do that, that I took the "name" field away. I discovered that customers/subscribers seem not to like their first names being used as a salutation in the email.

    I've said a little more about it here and here.
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  • Profile picture of the author David Keith
    You must test it for yourself to be sure. Honestly you haven't really given any of us enough information to even make a truly educated guess.

    I will tell you that as a rule, the percentage of people who perform a given task is directly related to how easy you make it to perform the task. So asking for more information will GENERALLY lower conversion rates.

    That being said, i have worked with several clients over the years where the exact opposite was true for their given situation. Most of these were for more professional type services.

    Basically, the prospects were ready to become very serious leads and they actually wanted to talk to someone about the product/service at hand. So when the form had the phone number field that was actually perfectly fine with them...they wanted to be called.

    But those are probably rare cases and cases in which the entire system was setup to make the form work best with a phone number field.
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