General question about Capture Pages.

4 replies
I am wondering if it is best when giving an incentive for a lead's information, for example: "Free Report On Social Media Marketing" just enter your name and e-mail to get started. Does a "Free Report" like a 15 to 20 page PDF work better than: "Enter your info for access to this new Video that will explain new ways to capitalize on Social Media"

So I guess what I am asking is if a "Free Report PDF" or "Free Video" is better for conversions??? Guess, I can always split test, but wanted to check the forum first, any help would be much appreciated!
#capture #general #pages #question
  • Profile picture of the author massarogi
    I'd definitely recommend split testing this, as it's hard to say which could do better. It depends upon who you are targeting and who lands on the page. To make it even better, toss a video on the squeeze page to talk up the 'free report pdf' so that you increase your conversions.
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  • Profile picture of the author sgcattent
    Didn't think about both, good idea, thanks for the response!
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    "You can make money, or you can make excuses, but you can't do both" Donald Trump'

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  • Profile picture of the author WillR
    The only answer we can give you is split test.

    Anything else would just be a guess.
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    • Profile picture of the author John_3771
      Originally Posted by WillR View Post

      The only answer we can give you is split test.

      Anything else would just be a guess.
      That's the way to go, I've had good luck with free reports, but I know that other people have success with videos in this niche. You have to split-test if you have two viable options.
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