Creating syndication partnerships when you use a pen name

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When you are in different niches and use different pen names, how do you establish relation with the syndication outlets? Do you use your real name to contact them or do you use your pen name to contact them?

If you use your real name and single email id to contact syndication outlets of different niches, how does it work(since the name on the site and the name in the mail are different)?

If you use different pen names and different email ids, does it not become cumbersome once you cross two to three niches?
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