How much is my site worth?

So, if you have a business that is generating 2k a month on a regular basis your asking price would be....What?? 5k ? 10k? I know I would be asking at least 240k for a turnkey business generating that kind of revenue.

al

No offence, but whoever you spoke told you a load of nonsense or is extremely optimistic.

For a start, businesses are valued based off net multiples (or EBITDA depending on the size of the business). Sales are a relatively irrelevant metric in valuation.

Which business would you rather buy:

Business A: $1m a year in sales, $20k in profit, $10m asking price.
Business B: $50k in sales, $40k in profit, $500k asking price.

Very few small businesses sell for multiples that high. If you took an average of all small business sales, maybe <1% would sell for 5 years of sales.

A more accurate rule of thumb for the majority of online businesses in the <$1m year/net profit range is 1.5-2.5x net (yearly) income with the average being around 2.2x with brokers.

This is far less accurate in the <$50k range which is why if you ask on forums people will tell you anything from 4x-36x monthly income. Smaller businesses are far harder to value as they tend not to have much "value" beyond a standard income multiplier. I've personally paid as much as 48x monthly net, all the way down to 4x monthly net so there is no right or wrong answer contrary to popular opinion. A good range to look at for smaller sites is around 18x monthly net income

You won't get an accurate valuation on a forum unless you give out far more information than you should in public. If you don't want to speak to a broker (or your site isn't suitable for one) then have a look on Flippa and see what similar sites have sold for - that should give you a reasonable indication of a multiple to expect.