How Do You Get the Most Out of Article Marketing?

8 replies
Hi Warriors,

I just wanted to ask how you guys use article marketing to get traffic these days? After submitting the articles do you just focus on syndication - i.e. emailing known or potential website owners who use syndicated content?

Any tips on boosting the efficacy of article marketing would be awesome!

Thanks,
Antony.
#article #marketing
  • Profile picture of the author solopreneur
    The best article marketing I've done nowadays is by getting in with the larger blogs and writing epic posts for them.

    The last time I wrote for CopyBlogger, for example, I got 400 visitors to my site and 137 signups to my list.

    It's hard to get much traction with the standard article marketing sites like EzineArticles.com. I'd say develop relationships with popular blogs and bloggers and guest post for them.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by AHayes183 View Post

    I just wanted to ask how you guys use article marketing to get traffic these days?
    Like this.

    It can produce floods of targeted traffic.

    Originally Posted by AHayes183 View Post

    After submitting the articles do you just focus on syndication
    "Submitting" the articles is the syndication.

    You need to submit them to places where the targeted traffic you want to attract to your own site is already looking/reading/visiting.

    (After doing all that, there's also no harm in putting an additional copy, just as an afterthought, into the Ezine Articles directory, just in case of any further passive syndication by publishers/webmasters to whom you haven't already offered the article. Ezine Articles is where publishers look for content to syndicate. There's no point in using multiple article directories, though - in fact that's more likely to do harm than good, these days. And one wouldn't want to be getting potential customer traffic coming to one's site from an article directory, of course, for all the reasons explained here.)

    The important thing, in the long run, is to publish all articles on your own site first, and have them indexed there, before ever giving them to anyone else.

    Originally Posted by AHayes183 View Post

    Any tips on boosting the efficacy of article marketing would be awesome!
    These threads may help, Antony ...

    http://www.warriorforum.com/main-int...ml#post5068872

    http://www.warriorforum.com/main-int...marketing.html

    http://www.warriorforum.com/main-int...ml#post7475055

    http://www.warriorforum.com/main-int...ml#post3188316

    http://www.warriorforum.com/main-int...ml#post6575732

    http://www.warriorforum.com/main-int...ml#post5035794
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    • Profile picture of the author JohnMcCabe
      Originally Posted by solopreneur View Post

      The best article marketing I've done nowadays is by getting in with the larger blogs and writing epic posts for them.

      The last time I wrote for CopyBlogger, for example, I got 400 visitors to my site and 137 signups to my list.

      It's hard to get much traction with the standard article marketing sites like EzineArticles.com. I'd say develop relationships with popular blogs and bloggers and guest post for them.
      You're on the right track, but you might want to consider expanding your efforts beyond just blogs. Consider newsletters and ezines, authority sites that compile the best articles in your niche (I'd call them 'curated sites', but the folks selling scrapers and autoblogging products/advice have *******ized the term).

      Also consider print publications. In an era of increasing competition and shrinking budgets, more and more mainstream magazines are picking up content from the Internet. If you put your site on their radar (subject for another time), you'll be amazed at the boost you get when they pick something up.

      Originally Posted by Alexa Smith View Post

      Ezine Articles is where publishers look for content to syndicate.
      One thing I've noticed recently is that EZA is where a lot of newer publishers get their start, especially the ones who approach their sites as publishers rather than marketers trying to establish authority. Not all of these new sites stay small and new. This passive syndication, if you track it and follow up, can lead to some very profitable relationships.

      Everyone wants to syndicate to the current big dogs, including me. But I like to help raise the puppies, too, and benefit when they become big dogs...
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      • Profile picture of the author Lucian Lada
        Originally Posted by JohnMcCabe View Post

        Also consider print publications. In an era of increasing competition and shrinking budgets, more and more mainstream magazines are picking up content from the Internet. If you put your site on their radar (subject for another time), you'll be amazed at the boost you get when they pick something up.
        And how do you do that? :confused: I was thinking about setting a page specifically for publications with all the articles available both in plain text and HTML version, and a little text saying they are welcome to use all the articles provided they don't alter them and their resource boxes.

        But I have a hunch it's more than this ...
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  • Profile picture of the author submitinme
    Originally Posted by AHayes183 View Post

    Hi Warriors,

    I just wanted to ask how you guys use article marketing to get traffic these days? After submitting the articles do you just focus on syndication - i.e. emailing known or potential website owners who use syndicated content?

    Any tips on boosting the efficacy of article marketing would be awesome!

    Thanks,
    Antony.
    Try submitting in directories like Ezine..Doing so would help because ezinearticles are more likely to get syndicated in serps and bring traffic.
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  • Profile picture of the author alvinchua91
    Personally, I do not think article marketing is good for traffic.

    But the following is what I found it is good for.

    1) Find a decent search term keyword (eg. 1000+-)
    2) Competition should be low (a.k.a. when you type the search term into Google, there are few websites with their titles being exact match as the keyword/searchterm)
    3) Create a blog post on that keyword
    4) SEO the hell out of that post by doing submitting to article directories with slightly varied backlink text keywords to your blog post

    $$$$ profit!

    Well, that's what I did anyway.

    Originally Posted by AHayes183 View Post

    Hi Warriors,

    I just wanted to ask how you guys use article marketing to get traffic these days? After submitting the articles do you just focus on syndication - i.e. emailing known or potential website owners who use syndicated content?

    Any tips on boosting the efficacy of article marketing would be awesome!

    Thanks,
    Antony.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Lucian Lada View Post

      And how do you do that? :confused: I was thinking about setting a page specifically for publications with all the articles available both in plain text and HTML version, and a little text saying they are welcome to use all the articles provided they don't alter them and their resource boxes.

      But I have a hunch it's more than this ...
      Your hunch is good, Lucian. What you outlined is a good start.

      Like online syndication, there's both active and passive components.

      Let's take passive first. Doing as you propose, coupled with a high-quality site with plenty of that same kind of article might get you found/used when print pubs are actively seeking content. Your byline is kind of up to the publisher. Often it's just your author name and website url. Often, that's enough.

      The active component is much like online syndication. You seek out print pubs related to your topic and offer your content to them. You're resource box will be a bit different. Many pubs will simply list the author name and home page url. Others will give more latitude. I use something like "[Author name] offers a free report on [benefit] at [url]".

      For example, in a cooking newsletter. You offer an article with tips on choosing fresh citrus. Your byline might read "Lucian Lada offers 10 delicious citrus recipes you can download at www.example.com."
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  • Profile picture of the author LuckyIMer
    Look for big blogs, post for them, make a fortune, easy
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