Help! Can you please suggest why click rates are so low

by RoniShwartz

Posted: 11 years ago 11 replies

INTERNET MARKETING

Hi everyone,

I've started offering a new service on my travel-website, whereby people can have me to create a personalized trip-plan itinerary for them, at no cost, provided they are ready to book their accommodation through my affiliate links.

I created two sales-pages, one for each destination, where potential customers can read about the service and subscribe to it, and I also created a few text-links that lead to these sales-pages, and placed them in different pages across my website (At this very early stage, I'm relaying solely on the traffic in my website, as well as on my newsletter subscribers and Facebook fans).

Unfortunately, the number of people who actually click on the links to go to the sales-pages is very low (less than 1% of the visitors) :confused:

The conversion rates of the sales-pages themselves is much better..., which means that once people have made it to the sales-page, they spend some time there, and in many cases also acquire the service...

To see the links, please go to:

1. Hong Kong Travel Guide - Metropolasia (At the top - highlighted yellow)

2. Singapore Travel Guide - Metropolasia (At the top - highlighted yellow)

Would you please tell me why my text links are not getting many clicks?

Thanks a million, Roni

#affiliate link #click #conversion analysis #low #rates #sales page conversions #squeeze page #suggest #text link

MartinPlatt 11 years ago

It's a bit busy the site - I'm overwhelmed!! You need a clear and obvious call to action, and no distractions. You have all this other stuff going on down the page...

I assume you're talking about the mustard coloured box? It isn't benefit driven, you're not telling people why they should click on the link, in terms of the benefit to them. You need to test a few variations of your call to action. Some such as "Avoid missing place you want to visit on your holiday - Create your travel plans here."

You have two calls to action in the space of a couple of lines - you're overdoing it, and are likely to get people bouncing away rather than doing one of them.

Be strategic - can you give away a free eBook, and then use an auto-responder to send an e-mail about booking with your consultants?

Or, would you prefer to pitch the consultant, and give the ebook away for free? You could combine, and say click here to receive the free ebook, and be contacted by our consultants???

A lot of the stuff below the first block of text, and certainly below the fold, most people won't look at. I'd say it would be better to organise links to allow people to click if they wanted to, but not so it interferes with your call to action.

Hope that helps?
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Martin Platt
martin-platt.com

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- professorrosado 11 years ago
  
  That sort of thing needs testing - have you tried a simple banner: "FREE Expert Custom Itinerary - CLICK HERE->"?
  
  Test different graphic - keep it simple but obvious.
  
  Test nav menu type of graphic.
  
  Test search box type of graphic.
  
  You have traffic already, so all you need is to test what will get you more click throughs.
  
  No one can tell you what your traffic will respond to - you need to test your traffic yourself.
  
  Then test again for new or paid traffic, and take care that you stay targeted throughout.
  
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- RoniShwartz 11 years ago
  
  Originally Posted by MartinPlatt
  
  It's a bit busy the site - I'm overwhelmed!!
  
  Thanks mate, your answer is really detailed and informative. I understand my website is too "loaded" and will definitely try to space it up a bit...
  
  Originally Posted by MartinPlatt
  
  Be strategic - can you give away a free eBook, and then use an auto-responder to send an e-mail about booking with your consultants?
  
  Do you reckon it can drive better results? I'm giving free access to ALL my 10 travel eBooks to anyone who subscribes to my mailing list... Do you think a strong and pinpointed call-for-action on my auto-responder can actually drag more customers? I mean, I guess there are some people who would like to get the itinerary-planning service without having to subscribe to my newsletter, isn't it?
  
  Thanks again for your input - I appreciate it
  
  Thanks
  
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writeaway 11 years ago

Strip it section by section and trst each part.
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Alexa Smith Banned 11 years ago

Originally Posted by RoniShwartz

Would you please tell me why my text links are not getting many clicks?

My guess is that it's because the home-page is far too cluttered and busy, Roni: there's no "banana" (as Seth Godin would say). It's all a little overpowering and confusing, and users may feel disorientated (or "disoriented", as they say in America) and just "not know where to look".
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- RoniShwartz 11 years ago
  
  Originally Posted by Alexa Smith
  
  My guess is that it's because the home-page is far too cluttered and busy, Roni: there's no "banana" (as Seth Godin would say).
  
  Thanks Alexa,
  
  I always read your great article-syndication posts, which make me believe you are a person well-worth listening to
  
  I'll try to "clear up" a bit... Hope that will help
  
  Thanks for your advise
  
  BTW: What does he (Seth) mean buy "there's no banana" :confused:
  
  Thanks
  
  1 reply
  
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  Alexa Smith Banned 11 years ago
  
  Originally Posted by RoniShwartz
  
  BTW: What does he (Seth) mean buy "there's no banana"
  
  He says a web site visitor is a little like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is confused and doesn't know what to look at first/next or where to go, and can lose interest. I'm paraphrasing, but something like that, anyway ...
  
  Thanks
  
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Don Schenk 11 years ago

As others have mentioned, the site is visually busy. My eyes didn't know where to look first, but I think the reason people are not clicking on your mustard colored banner is you are simply asking a question to which they can answer, "Yes" or "No."

Tip: Did you know you can have a travel expert to create a custom itinerary for your visit to Hong Kong at no cost? Click here for the details!

The "Tip" needs more benefits, like this...

Tip: Make this the enjoyable trip of a lifetime, and vist Hong Kong's most appealing sites. Click here to discover our FREE itinerary service for your Hong Kong visit. Get your own custom itinerary created by one of our travel experts! Click here.

:-Don
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- RoniShwartz 11 years ago
  
  Originally Posted by Don Schenk
  
  The "Tip" needs more benefits, like this...
  
  Thanks for your help Don, I'll definitely give it a try
  
  Cheers, Roni
  
  Thanks
  
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alvinchua91 11 years ago

When I first clicked through, my first thought to look for your link was at the top, at the nav bar, instead of where you actually placed the link.

Maybe if you could have the text link up nearer to the nav bar it will do better, as people will usually associate links at the nav bar as normal links (therefore higher clickthrough), while associating links/images elsewhere as ads(lower clickthrough)
- Thanks
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LuckyIMer 11 years ago

Lighten up the website, don`t try to get clicks on 1 million ads, pick only one or two offers to promote
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