You have to DIG DEEP into the mind of your potential client, how does he feel? What's his attitude?

Here's a little story..
About ten years ago me and my parents were sitting in their neat little garden, having some drinks.
I have to mention that i grew up in a middle-class working family, my father is a pensioner (he was a metalworker). He's the type of guy who wants to get things done, when he sees a problem he tackles it immediately.

Well, that evening my father realized a part of the garden fence was damaged due to a heavy storm - so he went to the shed and came back with a humongous amount of tools, ready to fix the fence.
I looked at all them tools and i noticed that ALL of them had an orange painted grip.
Different brands but all had the color orange somewhere. Now, if you've ever been to a hardware store, you'd know there isn't really a huge variety when it comes to the colors of the tools you can purchase.
Usually there's like green, chrome, brown.. and green+orange (or black+orange or blah+orange).

I asked my dad why he always seem to buy those orange ones.. Especially since they were from different brands. His answer was this:

"Dunno, son. Never even noticed - I guess that orange looks pretty energetic and.. well yeah, i feel like i can get things done with those tools pretty fast. Y'know me, i'm no slacker."

Then, jokingly, he added "Peter probably wouldn't buy tools in those energizing colors."
(Peter is the dude who owns the garden next to that of my parents, and what can i say - he's a really lazy type of hippie guy, i tell you).

I had to check that out, so i yelled over to Peter who was relaxing in the evening sun: "YO! P! Can you please give me a hedgetrimmer and a hammer?"

-"Sure thing", he replied, and gave me two very boring-looking tools, both of brown color with a beige grip.

Moral of the story?!
Dunno, but better not create a beige/brown squeeze page when you want to market something to young, energetic IM people.