Mailing list question

3 replies
So what would you Warriors do with this? I've inherited a 17K-name mailing list from my old job. The list members are opted-in, interested to varying degrees in online/MLM marketing, but haven't been contacted in about six-seven months.

I've been reading the forums, have come up with half a plan, but would be grateful for anyone else's thoughts. I mean, I'm pretty sure that I've stumbled onto something valuable, but I'm sure that there are rocks and shoals I'm not seeing. Thanks!
#list #mailing #question
  • Profile picture of the author nicolasmd2112
    You said that they have not been contacted for 6 months, so what i would do is create a completely new list. Send them a message prompting them to opt-into a brand new list. By doing this, you should weed out most of the subs that have lost all interest
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Drivethedeal View Post

    I'm pretty sure that I've stumbled onto something valuable
    Sorry to be the bearer of bad news, but ...

    Originally Posted by Drivethedeal View Post

    So what would you Warriors do with this?
    It's not the answer you want, at all, but I'd throw it away.

    Really, and seriously.

    The fact that they're "opted in" doesn't make it legitimate for you to send them anything, not being the person to whose list they opted in (and you'd clearly have specified that, if it were so?).

    "People interested in online/MLM marketing" are not so much "ten-a-penny" as about "a-hundred-a-penny" really, and the quality/usefulness of such lists is notoriously low, even under far better circumstances than the ones you're describing here, when you're not the list-owner.

    Nothing devalues a list like selling/transferring it does.

    If they didn't give permission to be contacted by other people, subsequently, it wouldn't be permission-based marketing anyway.

    Understandably, there probably isn't an autoresponder company in the world that will let you upload that list, and if you email them yourself, using a self-hosted autoresponder, it will be your own internet connection, email service provider, hosting and domain-registration that you're laying on the line when there are spam complaints. And there will be some spam reports.

    And in addition to all that, you say they haven't even been contacted for 6/7 months, too?! Their open-rate and responsiveness will be close to zero.

    My case rests.

    Apologies for replying to your first post so negatively, but you did ask, and contacting them would really be a very poor idea.
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