I give away a free 5-day video min-course featuring quick vocal lessons. At the end I promote my 6 month paid home study course.
So I'm looking at my unsubscribes today and I noticed almost all of the unsubscribes happened on either day 1 or day 5. All of the day 1 unsubscribes are undeliverables.
I'm assuming then, that all of the day 5 unsubscribes are people who simply joined only to get the free lessons and jumped off the list as soon as they were done.
I've seen some people post here about how offering a free gift for opting in increases the likelihood of building a list of freebie seekers, and I think that may just be what I'm doing.
This thing converts at almost 50% most of the time, so it's definitely a strong offer. But I need to change something to get more serious people on the list so I improve conversions to the paid course.
Someone suggested to me that I should offer one sample lesson and then charge a small fee to see the other 5. That way people who join are people who are more likely to make a purchase.
Any ideas guys? By the way, a large percentage to stay on the list, and I have decent open rates. I get good feedback on the fan page too about the blogs. So I know the content is there. Just looking for ideas here from the experts. Your thoughts?