How many emails to send before to offer my product?

16 replies
Dear Warriors,

I would like to know how many (valuable) emails to send in order to build the appropriate relationship and trust. For example if you do everything right and you have to choose the timing...what would it be?

Thank you,
Zourkas
#emails #offer #product #send
  • Profile picture of the author Thomas Michal
    The answer to this can vary big time.

    It all will depend on your initial relationship your pre selling and your salesmanship
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    • Hi zourkas,

      Congratulations on having the patience to do this.

      The conventional wisdom is you need to have seven contacts before you have cemented the relationship sufficiently.

      However, I prefer to use 'Paul's Rule Of Nine', which means sending out nine emails with good, useable information and only on the tenth email do you attempt to make a sale.

      So when the competition has dropped by the wayside, you'll keep going (like the Energizer Bunny) until you make that first crucial sale.

      Warmest regards,

      Paul
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      • Profile picture of the author Ayman X
        Originally Posted by Paul Hooper-Kelly View Post

        The conventional wisdom is you need to have seven contacts before you have cemented the relationship sufficiently.
        Just seven contracts!!!

        I think it's too low

        Originally Posted by Paul Hooper-Kelly View Post

        However, I prefer to use 'Paul's Rule Of Nine', which means sending out nine emails with good, useable information and only on the tenth email do you attempt to make a sale.
        Nine emails without promoting anything!!!

        i think it's too much
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by zourkas View Post

    I would like to know how many (valuable) emails to send in order to build the appropriate relationship and trust.
    It depends on a lot of variables.

    For me, the answer tends to be two. Sometimes three.

    I've done as much trust-building as I can in the "free report" I send out in exchange for their email addresses, too. For me, that's the most important "early stage part" of the process.

    This thread may help/interest you: http://www.warriorforum.com/main-int...ml#post5300985
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  • Profile picture of the author Jeffery
    Emails to people that do not know you or have never bought anything from you almost never "build the appropriate relationship and trust." Emails from a known and trusted "brand" will always be The Competition in any industry. The point is to brand yourself and your company before you even think about the relationship and trust factor. A better question would have been how do I brand my business and explain exactly what the business is.

    Give you an example of how powerful a brand can lead to sales without trust and a relationship. I wrote an ebook that every successful marketer I know said was the cat's meow. Placed on the market and made a fair amount of sales. Later, one of the more successful marketers asked me if I would like to hold onto the coat tails of his brand, i.e. backend product that complimented his similar product. Long story short, my product without a brand sold under 10K, but with his brand we sold more than 30K in less time.

    How did he build his brand? He only recommended and sold products or services of high quality the masses would need (not want). More people will buy what they need and fewer people will buy what they want, so brand what is needed as a first priority and when the brand goes viral you will still have a secondary priority (market) that will buy what they want.

    It all builds trust and a relationship in a positive way. Then when you do send emails it only takes two emails (maybe three) on average to make the sale.

    Jeffery 100% :-)
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  • Profile picture of the author Raydal
    All depends on who you ask. The common philosophy seems
    to be that you build value/relationship first and then ask
    for the sale but other well-respected email marketers
    say to ask for the sale right away.

    Now the danger of waiting is that you lose that first "hot"
    interest. The danger of asking upfront is that the prospect
    doesn't believe in you enough to make the jump.

    I'll say a lot depends on HOW you acquired the lead/subscriber.
    But my approach and leaning is towards asking upfront even
    if you get or expect a "No" and keep asking with more evidence
    that you or your product is what the prospect needs.

    -Ray Edwards
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  • Profile picture of the author rmolina88
    If your initial free offer blows away your subscribers, then you can sell as early as the first email granted you also provide mind blowing value in the email as well.

    People who subscribe to your list want their fix ASAP, so try to provide value and then soft sell at the end of the email.
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  • Profile picture of the author january14n
    I think you could send 6 to 5 emails of free stuffs that will make your subscribers entice to check your email once it arrive on their inbox. Once they feel this mentality there would be a high chance that you will be categorized by the email recipient as trusted one and will check your offers immediately.
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  • Profile picture of the author paul nicholls
    don't listen to anyone that tells you that you must wait 3, 4 or 7 days etc before you sell anything, it's all rubbish

    When someone joins your list that is when they are most serious, most responsive and stand the greatest chance of actually doing something such as buying one of your products in order to find a solution to their problem

    Most of my follow up sales are made in the first few days...Go figure!

    Paul
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    • Profile picture of the author JohnMcCabe
      Originally Posted by january14n View Post

      I think you could send 6 to 5 emails of free stuffs that will make your subscribers entice to check your email once it arrive on their inbox. Once they feel this mentality there would be a high chance that you will be categorized by the email recipient as trusted one and will check your offers immediately.
      Depending on what you mean by "free stuffs", this could easily backfire.

      Just on this forum, you'll find dozens to hundreds of threads bemoaning the fact that slthoug the poster spent a lot of time and energy sending their list freebies and free information, the first time they asked people to buy something they faced a whiplash of anger and unsubscribes.

      I prefer to set a different expectation. Yes, I give away good info, but I also make sure upfront that I may ask people to buy things to help them get what they want. The buy decision is always theirs, but I'd be shirking my responsibility if I failed to inform them of such a product.

      You don't have to hammer people with a hard-core sales pitch as soon as they sign up, but you also shouldn't stop them from buying just because you aren't done selling...
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  • Profile picture of the author clever7
    Perhaps you can make a combination. In the beginning of the email message you should give useful information, and in the end, recommend an interesting solution for the issues you are talking about.








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  • Profile picture of the author kary yucef
    I love that quote
    "the best way to make money from your list is to NOT try to make money from it"
    If you really want to build the appropriate relationship and trust then you need to spend time building that relationship .
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    "If you think education is expensive - consider the cost of ignorance."
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  • Profile picture of the author MattCatania
    It varies for every single marketer, in every single niche, for every single product.

    One of the most important variables would include: where your prospects currently sit within the buying cycle.

    This is reliant upon WHERE and HOW you acquire your traffic.

    It's your job to figure out which stage of the buying cycle they've reached; if they're further along then it would be easier/more advised to start pitching in earlier emails whereas somebody who has just entered the buying cycle is still seeking out and consuming information.

    The latter would need to be educated further before pitching to them, and this would require a longer set of emails before an appropriate offer is made to them.

    For example -

    A prospect who has just identified a need (the awareness stage) has found their way to your email list would need more interactions to close a sale than someone who has seen your competitors products, and is now on your list to see if you can solve their problems (preference/Intent stage) in a more efficient/effective manner.
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    Logic outweighs all.

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  • Profile picture of the author paulie123
    It could be one through nine. I have had success with any of them depending on the circumstance. For instance, I have sent one email with a low price scarcity offer and got good results. I have also sent a 9 email series, where there was a buildup to the offer that have done well. I have also had both type do not so well. Test any and all!
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  • Profile picture of the author 2oursuccess
    You have to provide value to your list to get them to trust you not just try selling to them this might just be me I have a small list but there good buyers because they know when I do approach them with program software whatever it is it will help them hope this helps
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  • Profile picture of the author JasonBennet
    There are many different school of thoughts when it come to this topic. I personally would say you will need to test it out so that you will know which style works for your list. As I have mention in other thread, I like to sign up for free gmail account and join those big marketers' list.

    I will be able to collect their email messages so that I can study them. This by itself is great education on email marketing
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