These guys are really great, and I can see why they succeed so well in email marketing. Both have a slightly different approach to their emails, especially when to make the "pitch" for their products.
But the one thing they do have in common is using storytelling to really relate to the subscriber. To compel them. To draw them in.
Now I see that Matt pitches in almost every email he sends out, or it seems that way. It's not an in your face kinda pitch like 90% of marketers. And Andre does his pitch later on.
Obviously, it has worked for both of them, even though the timing of the pitch is different.
That leads me to this question for all of you...
When do you tend to start pitching your products in your emails?
Would love to see some discussion on this