When Do You "Pitch" In Your Emails?

by Dayne Dylan Banned
11 replies
So lately I've really been studying from some of the great email copywriters, including Matt Furey and Andre Chaperon.

These guys are really great, and I can see why they succeed so well in email marketing. Both have a slightly different approach to their emails, especially when to make the "pitch" for their products.

But the one thing they do have in common is using storytelling to really relate to the subscriber. To compel them. To draw them in.

Now I see that Matt pitches in almost every email he sends out, or it seems that way. It's not an in your face kinda pitch like 90% of marketers. And Andre does his pitch later on.

Obviously, it has worked for both of them, even though the timing of the pitch is different.

That leads me to this question for all of you...

When do you tend to start pitching your products in your emails?

Would love to see some discussion on this
#emails #pitch
  • Profile picture of the author Warrior X
    Matt Furey can pull it off. He'll go on for paragraphs about his daughter's softball game and this tee-shirt the coach was wearing and what it said. Then have a one sentence p.s. that promotes something.

    Guys like that stand out because they can get away with breaking all the rules.

    For everyday mortals like me, if I'm going to pitch something I have to do it quick or I'll lose my audience.

    As an aside, here's the very best book I've ever read on the subject.
    Amazon.com: 7 E-mails You Can Use To Sell...Amazon.com: 7 E-mails You Can Use To Sell...

    No affiliation, other than I use his templates, they work, and I owe him a lot more than the price of the book.
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    • Profile picture of the author Dayne Dylan
      Banned
      Originally Posted by Warrior X View Post

      Matt Furey can pull it off. He'll go on for paragraphs about his daughter's softball game and this tee-shirt the coach was wearing and what it said. Then have a one sentence p.s. that promotes something.

      Guys like that stand out because they can get away with breaking all the rules.

      For everyday mortals like me, if I'm going to pitch something I have to do it quick or I'll lose my audience.

      As an aside, here's the very best book I've ever read on the subject.
      Amazon.com: 7 E-mails You Can Use To Sell Anything eBook: Neil Murton: Kindle Store


      No affiliation, other than I use his templates, they work, and I owe him a lot more than the price of the book.
      You make a great point, and one of the main reasons I started this thread. It's about getting them while they are hot.

      In most cases, no matter how good of an email copywriter you are...open rates tend to decrease as time goes on in an email series.

      Not always the case, but in most.

      But then a lot of marketers say you have to give it time to "build trust" and "give great content" THEN promote your product.

      On the other hand, if promote too soon, you turn people off right away.

      I'm guessing you have to hit them in the middle somewhere.
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      Create and Differentiate. Illuminate Your Buyers Need or Wants. Grow Rich.
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  • Profile picture of the author Jeff Sommers
    It all depends on how they got on your list.
    If it was from a giveaway then you can pitch immediately
    If they have just purchased and especially with upsells give them a break by supplying free info for a while
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    • Profile picture of the author Malcolm Thomas
      Originally Posted by Jeff Sommers View Post

      It all depends on how they got on your list.
      If it was from a giveaway then you can pitch immediately
      If they have just purchased and especially with upsells give them a break by supplying free info for a while
      This. It all depends entirely on how they got onto your list.

      For example, I market and treat my Buyers List completely different to the way I market to my Freebie list.

      The right answer though is to test for yourself and then tweak based on your response.
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      • Profile picture of the author Dayne Dylan
        Banned
        Originally Posted by Malcolm Thomas View Post

        For example, I market and treat my Buyers List completely different to the way I market to my Freebie list.
        Can you explain how you treat them differently?
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  • Profile picture of the author JasonBennet
    For me personally, I think every list is different and we will only know the result until we have tested it with different variation. One thing that I like to do is to sign up for a free gmail account and subscribe to big marketers list. I will segment each of the marketer's email into different folder.

    I find this to be valuable as I am able to study their emails and the sequence of the emails that they sent. Since they make millions from their email marketing campaigns, they must be doing something right,
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  • Profile picture of the author Evocess
    I see this thread very helpful for me because I am still learning email marketing and I want to be good at it. Actually one of my best way to learn email marketing stuff from writing a good subject down to the sales pitch is to subscribe to the list of the internet marketing superstars. They know a lot of things/way on how to create a good email that can really give attention to their audience.

    Many of them has their own style or structure in creating an email. I learned a lot from one of the best internet marketer Chet Holmes is you should know how to educate and lead your audience. So every time you send emails be sure that you always educate them and build trust.
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  • Profile picture of the author Edwin Torres
    Hey Dwayne I've been having the same issue as you. I've been doing Matts approach because I feel luk writing a long story and not pitching is a waste of time.

    Anyways add me on Skype. I'd love to brainstorm and share our list building stuff as I'm struggling with which approach to use also
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    • Profile picture of the author Shaun OReilly
      A lot of list builders get this part wrong.

      Instead of thinking about yourself and when YOU want
      to sell, think about your subscriber and when THEY
      want to buy...

      Some will buy right away (IF you make a offer).

      Some will buy from your follow-up e-mails.

      Some will NEVER buy.

      Make an offer to solve your subscribers main problem
      and let them buy when they're ready to buy.

      People buy when they're ready to buy, not just when
      you're ready to sell.


      Dedicated to mutual success,

      Shaun
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      .

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      • Profile picture of the author Dayne Dylan
        Banned
        Originally Posted by Shaun OReilly View Post

        A lot of list builders get this part wrong.

        Instead of thinking about yourself and when YOU want
        to sell, think about your subscriber and when THEY
        want to buy...

        Some will buy right away (IF you make a offer).

        Some will buy from your follow-up e-mails.

        Some will NEVER buy.

        Make an offer to solve your subscribers main problem
        and let them buy when they're ready to buy.

        People buy when they're ready to buy, not just when
        you're ready to sell.


        Dedicated to mutual success,

        Shaun
        Shaun, if that is the case, then one would need to put a link in every single email to the main product, correct? That is the only way you could make it ready for them to buy whenever they want.
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        Create and Differentiate. Illuminate Your Buyers Need or Wants. Grow Rich.
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