AWEBER: Deleting list members who never clicked a link?

12 replies
Aweber users: how do you scan your list for ALL the people who NEVER CLICKED A LINK? I am cleaning up my lists of such people because they add no value to my lists. I only want a PURE LIST of people who click on the offers I send them.

How do you do this?
#aweber #clicked #deleting #link #list #members
  • Profile picture of the author massarogi
    I've done this several times before, here is how to do it:

    1) Login to aweber
    2) Click 'subscribers'
    3) Make sure view segment is set to 'all subscribers'
    4) You will see boxes below. In the first box select 'Date Added'. In the box to the right of that select 'date is before' and select a date.
    5) In the next box below, select 'No opens' then in the box to the right pick a date.

    So for example, lets say you want to clear everyone off your list who was added before January 1, 2013 and has not opened an email since Jan 1, 2011.

    Then you would select:
    Data added, date is before 1/1/2013
    No opens, since, 1/1/2011


    Make sure you do not input the 'date is before' to something recent, otherwise you'll end up removing new subscribers who haven't opened an email yet.
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  • Profile picture of the author MartinPlatt
    I think I would use the search to find all the people who have had no opens in the past say 6 months, and add them in to a segment.

    Then I would send them an e-mail something along the lines, of "I miss you", and give them an opportunity to re-engage with you, ask if they missed all the e-mails, and if they want them to be started from the beginning. Also ask if there's anything that they would like to see in the e-mails that they receive.

    If after a few weeks, when you do the search for people who haven't opened your e-mails, then send an e-mail telling them that they will be deleted from the list if they do not reply within a week. Then remove them.

    If you just delete, you're not giving them the opportunity to do what they signed up for and you have wasted effort...
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    • Profile picture of the author kindsvater
      One problem is that some, like myself, use email software set to strip out trackers, beacons, web bugs, etc., so that something like AWeber is not told I have viewed an email.

      It helps reduce spam but not letting the spammer know they have a valid email address.

      It also means you could delete some subscribers who are opening your messages but this is not recorded in AWeber.

      .
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      • Profile picture of the author writeaway
        Originally Posted by kindsvater View Post

        One problem is that some, like myself, use email software set to strip out trackers, beacons, web bugs, etc., so that something like AWeber is not told I have viewed an email.

        It helps reduce spam but not letting the spammer know they have a valid email address.

        It also means you could delete some subscribers who are opening your messages but this is not recorded in AWeber.

        .
        That's what I am afraid of... Any solutions?
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  • Profile picture of the author clever7
    Don’t you think that perhaps you should keep sending messages to those who never open your messages? Perhaps someday they may change their minds.

    I read once an email message about never abandoning a subscriber and an example of someone who never bought anything from a certain seller but one day in his life he bought a camera. Why should you lose this type of customers? Are you paying a fortune to send them special messages? Unless you have a huge email list, I don’t see why you should clean your list this way.

    You had better filter your list and create a separate section for those who never open your messages. Since they accept them, perhaps someday one of your subject lines will encourage them to open your message and discover what they couldn't see before.

    As a matter of fact I noticed already twice with two marketers I liked that they stopped sending me messages even though I didn't unsubscribe because I didn't click on their links, I only read their messages.

    I think that they shouldn’t abandon me this way after sending me a few messages. I was following them somehow.

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    • Profile picture of the author phmoisan
      I'd say that people who haven't opened an email in 2 years are unlikely to do so. Most of them anyway. And knowing auto-responders like Aweber charge more when you have more people on your list, it makes sense to do some clean up. But I'm no expert in the matter.
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    • Profile picture of the author smodha
      Originally Posted by clever7 View Post

      Don't you think that perhaps you should keep sending messages to those who never open your messages? Perhaps someday they may change their minds.

      I read once an email message about never abandoning a subscriber and an example of someone who never bought anything from a certain seller but one day in his life he bought a camera. Why should you lose this type of customers? Are you paying a fortune to send them special messages? Unless you have a huge email list, I don't see why you should clean your list this way.

      You had better filter your list and create a separate section for those who never open your messages. Since they accept them, perhaps someday one of your subject lines will encourage them to open your message and discover what they couldn't see before.

      As a matter of fact I noticed already twice with two marketers I liked that they stopped sending me messages even though I didn't unsubscribe because I didn't click on their links, I only read their messages.

      I think that they shouldn't abandon me this way after sending me a few messages. I was following them somehow.
      Aweber charge for "idle" and unsubscribed email addresses so housekeeping your list is a must. You can save up to 30% per month by tidying up your list so it's well worth it.
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      • Profile picture of the author lotsofsnow
        Originally Posted by smodha View Post

        Aweber charge for "idle" and unsubscribed email addresses so housekeeping your list is a must. You can save up to 30% per month by tidying up your list so it's well worth it.
        Sure, you should delete unsubscribed emails but people who just "seem" to have not acted upon your email should not be unsubscribed.

        Do you know how many people buy from you even though they never seem to open an email?

        Some people act upon subject lines. They read your subject lines and then somehow buy one of your products.

        Also: any tracking software has flaws. Aweber (or any other service) might tell you they have not opened but actually they opened and bought. The open was just not recorded. Happens more often then you think.

        A person that bought from you once is likely to buy again.

        If you have just freebie trash as subscribers: That's a different story. I am talking about customer (because that is what I have on my list).

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        • Profile picture of the author writeaway
          Originally Posted by hpgoodboy View Post

          Also: any tracking software has flaws. Aweber (or any other service) might tell you they have not opened but actually they opened and bought. The open was just not recorded. Happens more often then you think.
          True. Gmail doesn't automatically open pictures in the email. Aweber, I believe, tracks opens using these pixels.
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          • Profile picture of the author wordwizard
            A couple more thoughts...

            Some people set their email to text only emails. And those aren't recorded as opens by autoresponder or broadcast trackers, so these could also be subscribers who actually read your emails but never appear to have opened them.

            Also, if you clean up your lists too much, you can get in trouble much more quickly if you have spam complaints because they go by percentage.

            Your non-openers won't file spam complaints, so having a bunch of them as part of your list actually could protect you because they dilute any potential complaints.
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  • Profile picture of the author clever7
    Aweber charge for "idle" and unsubscribed email addresses so housekeeping your list is a must. You can save up to 30% per month by tidying up your list so it's well worth it.


    I understand this problem, but sometimes subscribers that are not active for a long time can become active for some reason in the future. Perhaps you are losing potential customers for trying to save money.

    For example, Mike Filsaime never stopped sending me messages even though I’m not an active subscriber since 2007. Why would a powerful internet marketer like him insist on sending messages to subscribers that never open his messages for years if this was not an intelligent idea?

    I can understand this mindset because I had a store with clothes for years and I had many customers who never bought anything, or who bought only one or two things in a year. They would always enter the store, make questions, etc, but never buy anything, or buy just one piece when we were on sales. Of course, we didn't like these customers, but we didn't send them away.

    Many times they lives changed. They got married and their husbands started paying for their clothes, or they started making more money by themselves and being able to spend more, they managed to lose weight and they cared more about their appearance, etc.

    Many of our ‘visitors’ started buying clothes every season for some reason, while they were not buying anything for a very long time.

    You never know when or why someone may decide to finally spend money buying your products.

    Of course, it’s bad to spend money without knowing if this has any meaning, but perhaps deleting subscribers is not the ideal solution.






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  • Profile picture of the author John Romaine
    Schedule a series of automated emails, and send them to the team at Aweber asking them to clean it up :p
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