Guru can tell you "upload your picture to hosting". OK! ... wait a minute. What picture? Upload? What does it means? Hosting? Is it a magazine of local pub?
For last 2 years I was reading lots of info products where IM gurus give examples how to make money online. But all that gurus have forgot that feeling of been rookie! And they write info products in meaning that person already knows what is hosting, what is html, what is sales funnel.
When I was working in computer repair shop we was explaining how to use PC in meaning that someone knows nothing about PC. So instead of "click on My Computer" we was writing "take a mouse into your hand, move it on table surface and mouse pointer arrow shaped will be moved as well, than move mouse pointer into top left corner of your monitor, try to find an computer picture here, move mouse pointer into it, then with your finger double press left button on your mouse".
This is not exact instruction! Just want to show the difference between rookie and guru. It's completely different way to explain. This is why so lots of people fail in making money online. They just were confused with information written in your products.
As it seems for me there is only one way to not provide proper step-by-step information. If something is really working, some system, most of gurus keep it for them selves. I am not telling that they share with it. No. They share. But misinformation is a key and only few people will get the idea how to use that system.
I know one person who is still trying to do IM every day, spending so much money on all kind of systems, ads, ebooks and etc. No result for 3 years! Not because he is doing something wrong! Apart from this he is following every single step in products gurus sold him. For example ads. It's so easy to tell - put your solo ad. But it's so hard to do it. Once I spent £500 on facebook ads before I created one which gave me ... drum sticks!... £9 in return. Previous ads gave me nothing.
He is not alone, there are lots of people who confused with gurus systems and products. People don't follow your system because they are lazy, no! People just don't understand what they must to do. In my products I always provide very full instructions for my customers. Usual half-page instructions push me to write 3-4 pages to explain every single step. My customers love this, feedbacks is a confirmation.
What I want from you? If you sell anything, please, provide full information how to use it. If you really want to help other people to succeed write info products with newbie mind and thoughts, forget about your status and knowledge. Otherwise it's just cold sales and "money-money-money" greedy mindset.