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LESSON LEARNED - Entering a New Niche

by Jack Bastide
11 replies
Hey Guys,

I just had an interesting experience and wanted to share what I learned

I'm pretty well known in the MLM niche.

I have been a Full Time Network Marketer for years, I have developed info products about MLM and I even have a Network Markeing
Book on Amazon, blah blah blah ...

So Whenever I talk about something MLM related I get respect ... because I've paid my dues

Not so much in the IM Niche

I know many top Internet Marketers personally, have been to many live events, been on the Warrior Forum for years but have never wanted to enter the IM niche until recently

So anyway, earlier I posted a unique high quality big ticket offer in the Offline Niche in a IM Facebook group and I got ridiculed. Well not really ridiculed, but people just acted silly and didn't take it seriously

Now if Willie Crawford, Ross Goldberg, Omar Martin, Brad Gosse, Ben Adkins or Brad Spencer would have posted the same thing people would have been falling all over themselves telling them how great it was.

Heck even Kevin Riley would have gotten some respect

But because I am relatively unknown in IM Niche they didn't take it seriously

It reminded me about a post that a guy had posted about Forum Nerds who ridicule other to try and look big on Forums. Ironically the guy who wrote that post was one of those ridiculing me lol

I guess what I learned from this is:

When entering a New Niche don't just barge in trying to own the world. Take it slow, learn the lingo and customs and get to know people. Give some value before asking for anything in return

and most importantly ... be humble and pay your dues

Jack
#entering #learned #lesson #niche
  • Profile picture of the author WillR
    Yep, in this industry it's definitely a case of who you know not always what you know.

    But it's the same in many industries.
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  • Profile picture of the author joaquin112
    It's the same in most industries to be honest. People very seldom listen to an unknown person. You really need to prove yourself first. Nice post and a good reminder to everyone.
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  • Profile picture of the author yukon
    Banned
    What does that even mean (pay your dues)?

    If a person doesn't know what they're talking about, does it really matter how long they've been in the niche?

    I've worked with a guy (offline for years), we both did the same job, I ran circles around the guy. I was seriously interested in the job/niche, the other guy showed up for a paycheck.

    While I worked that payed offline job I was at home in my spare time building an online business in the same niche. I have a following in this same niche (not IM), I'm an authority in a sub-niche (very focused sites), I only do one thing, but I do it the best I can & my traffic knows that.

    My point is, a person either knows the niche & interested in the niche or just showing up for a paycheck. Learning a niche never stops (If your actually interested).
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by yukon View Post

      If a person doesn't know what they're talking about, does it really matter how long they've been in the niche?
      No, perhaps not much.

      It's when they do know what they're talking about (as I'm sure Jack did) that it matters.

      Because what tends to sell people's products rests more on the widespread perception of whether they've served their time and paid their dues enough to have developed the expertise than on whether they've actually served their time and paid their dues enough to have developed the expertise.

      It's understandable, in a sense, I think? Many people buy products as much on the strength of their perception of the vendor as on the product itself.

      Jack can sell an MLM product with no great problem because so many of us know that he's made a living from it for so many years. It's not quite as clear to so many people when he tries to sell a <whatever it was>, which is the point he's making. Similarly, I'm not producing an IM product here (or elsewhere), but if I did, I'd expect to make some sales of an "article marketing product" and none at all of a "CPA product", because half the forum knows I've paid my dues in one area but nobody has any idea whether or not I have in the other (as it happens I haven't at all, in CPA, but who knew or cared anyway?). So, while I don't disagree with your comments above, I completely understand where Jack's coming from, too, on this point.
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  • Profile picture of the author Rod Cortez
    So anyway, earlier I posted a unique high quality big ticket offer in the Offline Niche in a IM Facebook group and I got ridiculed. Well not really ridiculed, but people just acted silly and didn't take it seriously
    This one experience is not a reflection of the Make Money Online (MMO) niche (there is no IM niche).

    Frankly, that doesn't mean anything, it's some feedback you received from one IM Facebook group. Big deal. Though, their reaction is logical, they don't know you, don't know your track record, haven't seen your conversions on your offers, limited or no social proof in their circle, etc. so the response shouldn't be a surprise.

    Whatever you did in the MLM market to get your name out there, do the same thing in the MMO niche; start developing JV partners, relationships, network at events, etc. Let your sales and solid offers also do the talking for you.

    RoD
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  • Profile picture of the author zeroaffiliate
    I do agree that being humble is important in any business. People always like to see results so prove to others you know your stuff and you be fine. Share valuable tips and help others as much as you can will also help your popularity rating.
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    • Profile picture of the author iwowwe4you
      I been doing IM/MLM for many years and known by a lot of people and helped most of them through the first most difficult steps when they started.
      What I learned through those years my self, that when you know how to do business, it does not really matter in which niche you are in or if you are doing it online or offline. Your experience will be your best helper. I first started from offline MLM and that is where most of my reputation coming from. Then I opened online shop and was working only online with it. It was IM and MLM together and I really enjoyed that. Right now I am selling ultimate online video tools for any business. Still IM and MLM together.
      when I moved from 100% offline to 100% online I realised that same things that I used to work offline work well online and just I do not need to tell them to any one, but put them in to ads or articles. They are still the same people who get the message, they still have the same needs and need the same help. They still will not buy something that they don't need and in order to make them buy you still need to explain the benefits they would get when buying the product.
      If the question is what is more difficult, then for me it is the same easy or the same difficult. With only difference that internet gives an opportunity to approach people no matter where they live. It is not like when you have offline shop and only people from your town are your most usual customers. In IM you can sell worldwide. The only thing you should worry about is to provide good customer services to your buyers. However this is the same important online or offline.
      When you are moving from one niche to another you need to realise that all your knowledge and experience will still work well for you. With regards to reputation, it will come with the time going, as you will be able to provide value to your customers, partners or who ever else you approach.
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      Happy to share 18 years experience in MLM/IM. Not doing any other work for over 7 years now. Accredited as a coach by 3 companies I worked with after completing a course of education and passing exams. HND in Business, Economics, Accounting, Market Research, Market Development, Management.
      Love to Learn - Love to Teach!

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      • Profile picture of the author AUKev
        Unfortunately, you either have to buy your credibility or take the long road of building it up. When I say buy, you would need to offer JV's 100% on the front end and as much as possible on SEVERAL OTO's, upsells and downsells to get their attention.
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  • Profile picture of the author mstrmindmktg
    If your product is as good as you say and that if any of the others would have made the post it would have been well received, then it doesn't sound like you just barged in. It sounds like they didn't take a good look at it. If they would have, maybe they could have given you some constructive feedback. I agree, you have to be humble and learn, but how can we learn without the input of those who have some experience.
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