The Lesser You Have In Your Landing Page, The Higher The Conversation Rate is. True or False?

I would tend to agree with you on that for the most part, I'm a big fan of video squeeze pages and found that it really helps people to click through, I'm seeing a pretty consistent 25%+ conversion rates on a few of my pages and they are in different niches.

Hi Winson,

It's definitely better to keep as much
of the page above the fold, along
with the opt in form like you have.

I bet you could beat 40% though.

Try moving the opt in over to the
right, and fill the space on the left
with a handful of super persuasive
bullet points.

As long as you keep it all above the
fold, you could see an improvement.

Hope that helps

-David Raybould

I agree. Less is definitely more. You want people to give you their details on impluse on your squeeze page.

It certainly is true, however these days you may want to question the quality of that conversion... almost everyone is used to seeing that sentence:

Enter your name and email below to get ...

However what lead up to that page does matter in the end.... Video squeeze pages are great because they offer so much more information without having a bulk of text, so this is good.

However just having the smallest piece of information on a squeeze page without any supporting information, or motivation will surely get you opt in based on curiosity, but those opt ins may not be very responsive in the end.

It's generally true that you will get more "curiosity opt-ins", but like Edman states they may not be very responsive, if they even stay subscribed.

One exception would be if you delivered good content and a good offer, they would tend to convert better even if they did opt-in based on curiostity.

Hi Winson,

Yes, the lesser the better. All you need to do is provide the top 3 reasons why your potential subscribers should subscribe and that's it.

The more information you placed on your landing page, people will rather go away than read your landing page.

True IF the information that drives them to the landing page is laser focused.

Hi Winson,

As others have said - there are other elements which COMPLETELY govern if your generalisation will be right.

It's completely WRONG that just saying less is better will work.

I've been testing this isue for 10 years and the fundamental truth to it is this:


Regardless of any psychological factors, layout, design, content etc... of a page - the biggest determining factor by far of how it will convert is this......

How the visitor got there.

If they were sent by a personal recommendation having already been given useful information and are literally turning up just to fill in the form you can get 100% conversion rate without much troubl and a high value per person from then on too.

If they're organic search engine traffic - very little information means less conversion and lower value for each conversion.

Many people think they know what will work when it comes to this stuff and what they imagine is usually not what works.

If you need the truth about your niche - test this stuff for yourself.

No-one (not even me ) can tell you what is best in your situation.

You can always do better by testing and improving your process.

Getting traffic is easy - getting buyers is not so easy.

Getting sign-ups is easy - getting the most value from those sign-ups is not so easy.

Most people get this stuff wrong to the point of building a big unprofitable list rather than a medium but very profitable list.

Andy