Is my opt im page really that bad

30 replies
Hey guys, im pretty much a newbie in the internet marketing, only made about 300 in the last few months, but lately I have not been getting any opt ins, I just set up my google analytics yesterday, so im not sure if the traffic was targeted or not, but i have not had a sign up within the last 200 or more people at my site. I did recently change it, now my main page on the site is JUST an opt in, it used to be a messy opt in with links everywhere and a bunch of rambling about a full page long underneath the opt in, so I am pretty positive it looks better now, after all the research I have done on capture pages and how to's and IM in a whole. but i just dont understand why im not getting any opt ins anymore. I did not stop getting opt ins after i changed the page, before i changed it i was not getting any for a while either, any advice, good or bad, i can handle tough criticism, would be greatly appreciated! You can check it out here: familysurvival.weebly.com the other pages are still a work in progress, im just focused on the main page right now, thanks!
#bad #opt #page
  • Profile picture of the author sscottie
    Right away the headline didn't pull me in.

    Instead of: ARE YOU READY TO GET INTO THE MINDSET FOR SURVIVAL?

    Go more for something like this:

    You're About To Discover The Best Kept Secrets About [XYZ] That The [XYZ People] Don't Want You To Know

    Proven headline that has worked for so many others.

    Hope that helps!
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  • Profile picture of the author Shaolinsteve
    I personally don't take a business seriously if they are using Free Websites. When you say you have only made 300 in the last few months, do you mean money or optins?

    From what I've experienced pages like that rarely convert well. The page looks too busy for me to focus on Optin in and you need to remember that the majority of visitors attention span is rather low.

    You'll have to test this but I'd personally remove everything on that page other than an eye catching title, tell them why optin in will give them what they're looking for and provide the optin form.

    I don'y really know your niche so well, but try and find people in that niche and take a look at their squeeze/optin pages. You'll need to test it.
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    • Profile picture of the author willettchris
      thanks shaolinsteve, the 300 is dollars, ive only got 56 optins so far in the past few months, i am also working on another site that is not up yet, its Survival Guide | Survive Any Disaster i just started with the free site, like most other people im starting out with most of the free methods. I have tried finding other sites for survival that have an optin and i cant find one. but I will definitely give that a go, maybe on my other site (guidetosurvive.com). Thanks again!
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      • Profile picture of the author Monja
        i agree with the others, you are saving at the wrong end... to be serious, get some cheap webhosting e.g. from bluehost
        if you need more help, pm me, i love to help

        Originally Posted by willettchris View Post

        thanks shaolinsteve, the 300 is dollars, ive only got 56 optins so far in the past few months, i am also working on another site that is not up yet, its Survival Guide | Survive Any Disaster i just started with the free site, like most other people im starting out with most of the free methods. I have tried finding other sites for survival that have an optin and i cant find one. but I will definitely give that a go, maybe on my other site (guidetosurvive.com). Thanks again!
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  • You have "share" buttons, and "like us on facebook" links right under your optin box? Why!

    Your goal is to get that optin, not for them to leave your page and go to facebook.
    People have short attention spans, and will click on your facebook page, and once on facebook,
    they realize that one of their friends just posted something interesting, and before you know it, bye bye optin... never to return to you ever again!

    You also have links to other pages on the top, which lead to some very "busy" and cluttered looking text.

    Conclusion: The more stuff you have on your page that pulls someone away from your optin box, the less optins you are going to get.
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    Arnold Stolting - Stolting Media Group
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    • Profile picture of the author willettchris
      Originally Posted by stoltingmediagroup View Post

      You have "share" buttons, and "like us on facebook" links right under your optin box? Why!

      Your goal is to get that optin, not for them to leave your page and go to facebook.
      People have short attention spans, and will click on your facebook page, and once on facebook,
      they realize that one of their friends just posted something interesting, and before you know it, bye bye optin... never to return to you ever again!

      You also have links to other pages on the top, which lead to some very "busy" and cluttered looking text.

      Conclusion: The more stuff you have on your page that pulls someone away from your optin box, the less optins you are going to get.
      ok, so i should just have an optin page and nothing else? should i completely take out all the other pages? The reason I had them up is I was going to promote other related products on the other pages. Should I just make like one page optins for all products on all different sites? thanks for your input stoltingmediagroup
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      • Originally Posted by willettchris View Post

        ok, so i should just have an optin page and nothing else? should i completely take out all the other pages? The reason I had them up is I was going to promote other related products on the other pages. Should I just make like one page optins for all products on all different sites? thanks for your input stoltingmediagroup
        How about you get a visitor to optin first by offering them "The Ultimate Survival Report, FREE!!" (or at least something better than "get free tips on ultimate survival tactics). A shiny eCover would help too Then from there you can guide them to your other pages as a redirect, or via email after.
        Signature
        Arnold Stolting - Stolting Media Group
        "I LOVE The Song! The Vibe Is Positive And Firm!" - Kymani Marley. (Son of Bob Marley).

        "Very High Quality!" Jeremy Harding - Manager / Producer. Sean Paul.
        "They Are FANTASTIC!" - Willie Crawford.

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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by willettchris View Post

    Is my opt im page really that bad
    I've certainly seen plenty that are worse, Chris. But it's not great.

    Originally Posted by willettchris View Post

    it used to be a messy opt in with links everywhere and a bunch of rambling about a full page long underneath the opt in, so I am pretty positive it looks better now
    It certainly sounds like it, from what you say.

    Originally Posted by willettchris View Post

    i just dont understand why im not getting any opt ins anymore.
    Are you getting targeted traffic to that home-page? (How well targeted? How much? Is it coming only/mostly from search engines? Do you know what search terms are bringing the search engine traffic?).

    Suggestions:

    (i) As observed above, the headline is weak, and could be improved;

    (ii) The layout of the sub-heading (in red) should be altered. If it's going to be over two lines, make them of roughly equal length. I don't know whether that's to do with screen-width, but on my monitor there's one word on its own, centered, in the middle of a second line: that doesn't look right at all;

    (iii) The "create a free website with Weebly" at the bottom of the page loses a lot of credibility: it isn't expensive to upgrade to Weebly Pro and remove that;

    (iv) This "Don't forget to like us on Facebook" thing, and the social media buttons, aren't helping, either: that all comes across to visitors as something designed for your benefit rather than for theirs (this does put some people off, and distracts/detracts from the opt-in box, too - as I think Arnold was rightly saying above).

    (v) The other page at which I looked quickly was the blog, which seems to be almost concealed under the heading "electromagnetic pulse" (what's that all about?). The first post is terribly, off-puttingly text-dense, without a single paragraph-break. It's difficult to imagine many visitors will be willing to read that. And the previous post, just below that, is from last year, creating the impression of "not a very active site", to put it mildly. (It might be better to remove the dates, to "conceal" that?).

    (vi) I never use the words "sign up" on any website: the word "sign" has connotations of "commitment" and can lose a few people.

    (vii) Personally, I ask for email addresses only, not names as well, for the reasons explained here: http://www.warriorforum.com/main-int...ml#post7934937

    Just quick thoughts - I don't understand your niche enough to offer anything "content-specific".
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    • Profile picture of the author Lucian Lada
      Originally Posted by Alexa Smith View Post

      (vi) I never use the words "sign up" on any website: the word "sign" has connotations of "commitment" and can lose a few people.
      What? :confused:
      Does "subscribe" carry the same connotations?

      Well, there is an array of other words available such as access, join, etc.
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      • Profile picture of the author Luis Vaugier
        Get your own domain, make the Font bit bigger and more attractive, find a catchy Title
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Lucian Lada View Post

        What? :confused:
        Does "subscribe" carry the same connotations?
        I don't know - I don't think so.

        I think "sign" is rather a heavy-duty word (unless you're a semiotician or a deaf/mute, perhaps).

        People are giving me their email addresses so that I can send them the download-link to a "free report" (not necessarily called exactly that), and they do so knowing that I'll also send them, by email, some information similar to that in the articles they can see on my site, which are in turn similar to what usually attracted them to my site in the first place - so my continuity process has already started.

        I haven't tested this much, but I'm guessing that giving a "free report" (however it's referred to/promoted) is more successful for me than asking for email addresses to "sign up for" or "subscribe to" anything, or just to be offered a "newsletter", let alone "to be notified of updates to the site" (which strikes me as probably the very worst and weakest option, really).
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        • Profile picture of the author Lucian Lada
          Originally Posted by Alexa Smith View Post

          I haven't tested this much, but I'm guessing that giving a "free report" (however it's referred to/promoted) is more successful for me than asking for email addresses to "sign up for" or "subscribe to" anything
          Oh, I see. So in this case something like "get your free report" works better, though I always thought it looks too marketishy because I see a lot of IMers doing it.

          Anyway, I market my emails and free report as an "insiders club", and not updates, newsletters or other generic titles.
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          • Profile picture of the author Alexa Smith
            Banned
            Originally Posted by Lucian Lada View Post

            I always thought it looks too marketishy because I see a lot of IMers doing it.
            Yes, I share this reservation, and know exactly what you mean. However, I think it actually works best, for the kind of marketing you and I do.

            Incentivizing the opt-in is the one place in all my communications to readers/subscribers/visitors where I allow myself to "sell". I have to collect their email addresses, otherwise I probably can't make a living at all. But I do agree that it makes you look a little like "just a marketer". Well, it's the one place I'm willing to compromise about that.

            Originally Posted by Lucian Lada View Post

            I market my emails and free report as an "insiders club"
            Sounds very good.
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  • Profile picture of the author James.N
    You have some great advice here so far.

    I agree that I also don't put much faith into free websites. Get your own domain and hosting and have your own site. You can get the following domain for $10: learnfamilysurvival.com. Then hosting only runs you a few bucks a month.

    Next clean up your copy a little bit to use some of the suggestions and make it more enticing. Get rid of some of the clutter from your site and you should see your opt-ins go up some.

    Also, you haven't mentioned...where is your traffic coming from? Maybe the traffic is not interested in the opt-in. You might need better targeted traffic.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by quadxnet View Post

      You can get the following domain for $10: learnfamilysurvival.com.
      Sounds good to me. You might want to grab that, Chris, before someone else does?

      (Even something like familysurvival.info or learnfamilysurvival.info, for about $3/$4, would look a lot better than a Weebly subdomain).
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  • Profile picture of the author sscottie
    Wow ...that IS a good domain - lol. Snatch it up quick Chris....

    EDIT: I have a friend that is making $XX,XXX per month in the survival niche ...so it's definitely a hot niche right now to be in.
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    • Profile picture of the author stlmrk
      Originally Posted by sscottie View Post

      Wow ...that IS a good domain - lol. Snatch it up quick Chris....

      EDIT: I have a friend that is making ,XXX per month in the survival niche ...so it's definitely a hot niche right now to be in.
      I can't wrap my mind on how you would monetize this niche. What would you sell to these people?
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      • Profile picture of the author sscottie
        Originally Posted by stlmrk View Post

        I can't wrap my mind on how you would monetize this niche. What would you sell to these people?
        Here are some things that come to mind:
        -Food storage methods/tips/tricks
        -Water storage methods/tips/tricks
        -Diversifying money/commodities
        -How to make your own fuel
        -Preparing for a natural disaster
        -Defending your family from zombies
        -Growing your own food
        -etc...
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        • Profile picture of the author JayZeey
          Originally Posted by sscottie View Post

          Here are some things that come to mind:
          -Food storage methods/tips/tricks
          -Water storage methods/tips/tricks
          -Diversifying money/commodities
          -How to make your own fuel
          -Preparing for a natural disaster
          -Defending your family from zombies
          -Growing your own food
          -etc...
          Yes, I have a domain in this niche and an interest as well. Been thinking about developing it....
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  • Profile picture of the author willettchris
    Thanks for all the info guys, I will for sure take it all into consideration, you've opened my eyes to a few different routes and i'm thankful.
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  • Profile picture of the author alvinchua91
    There are two many links to other places on that page, it could distract a potential subscriber. Maybe you could also make the fonts bigger, they are pretty small.. and maybe add a relevant attention catching picture!
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  • Profile picture of the author opalfx
    yea it needs some work. you should study other sales pages. duplicate what works
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  • Profile picture of the author MartinPlatt
    You need your own domain and hosting first of all.

    It isn't clear what the squeeze is about. What is 'family survival'? Why would I care if the government doesn't want me to know? There's probably many things the government doesn't tell me, and I'm okay.

    It needs to be more benefit driven, what's the pain that opting in will solve?

    You also need to get rid of the menu bar - it takes focus away from opting in.

    In a lot of squeeze pages, I generally have a headline, an attention grabbing one, and the opt in, and that's it. If the headline doesn't cut it, you're probably not going to get an opt-in even if you have those bullet points - which don't really sell it to me either. If you do want to keep them, then make them stronger.

    Test everything - find which works best for your visitors by setting up multiple tests, until you find a clear winner, then test the next bit.
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  • Profile picture of the author dbrwn
    Here's what I have done to a page that sells an audio file. I know that this isn't an opt in page, but it does show you just how simple these pages should be. Also notice the title on the page.

    http://www.teachmeinfomarketing.com/pricingsecrets
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    Discover the real truth about online business inside a brand new report called The Truth Is Out. It will be a real eye-opener for you the entrepreneur. To get a copy, visit the URL here below.

    http://www.teachmeinfomarketing.com/truthisout

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  • Profile picture of the author Stuart Walker
    I don't even know anything about the survival niche and I can think of plenty of stuff off the top of my head, survival gear, equipment, survival guides. I bet anyone who knows anything about it could come up with tons.
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  • Profile picture of the author willettchris
    Thank you for everyones generous thoughts and feedback. I'm taking it all to heart and working on it as I speak. And yes there are many ways to monetize this niche, I'm finding new ways everyday. Like I said before, I'm just starting out, trying to get in the internet marketing/information marketing and be able to stay at home with my son, would like to homeschool, I know this will take maybe years to start making enough money to quit the day job, but I'm determined to teach my son myself cause I don't want him being taught false information and learn how to be a slave. Well enough about me, little rambling going on, but wanted to say thank you to EVERYONE who gave their 2 cents.
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  • Profile picture of the author rmolina88
    I think the design really needs to make me feel like I'm in the middle of the apocalypse with the 4 horsemen barging through my window.

    The plain look of it really comes off in a way that we can't take it seriously. Make it look more like a bomb shelter we can take refuge in.
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  • Profile picture of the author AndrewStark
    Like others have said you need to buy a domain and some hosting to be taken seriously.

    I would ditch all external links apart from one back to an about me page, or similar page that let's me know who you are. With this niche trust would be a major issue, and also I'm pretty sure that this niche will be looking for a certain type of name / ethnic background, so if you don't fit that a pen name might be good.

    I'd also think that a video talking directly about the fears and anxiety would massively help conversions.

    Overall you need to really invest to cope against the top affiliates who are already all over this niche.
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