Put links on there to places like petfinders.com, the ASPCA and other places that can give info about displaced pets...
And put a news feed on there that would pull in stories about Gustav and pets to keep everyone updated.
I might call it Hurricane Pets or something like that so it would stay useful after Gustav.
Then I would update all my 670 Twitter followers and ask them to spread the word.
Is this doable? Could anyone help me with the technical stuff? I could do all of the writing.