It Isn't That Hard To Please People

by Steven Wagenheim 14 replies
I've been hanging out at YouTube lately trying to pick up some guitar licks
and chords. There are tons of people out there teaching this stuff. And while
I go through some of the lessons to see how good they are, I am more
interested, as a marketer, to read the comments of some of the viewers.

Videos that I would say are okay at best, are getting comments like, "Man,
thanks, this is really great. You're a great teacher."

I'm thinking to myself, these guys must really be beginners.

But forgetting about that, even if they are, if you were truly awful and
couldn't play, I think you'd get some bad comments.

Point is, if you're competent, it's not hard to please people. You don't have
to be super fantastic. Just be competent and you'll have happy customers.

For those of you who are product creators, especially if you're outside
of the IM niche (because we're such a picky bunch of SOBs) you should
have no trouble pleasing your customer base if you just have a competent
product.

I am seeing this with my own eyes on some of these videos. I guarantee
that if these people came out with paid lessons on DVD or whatever,
these fans would buy them. I'd bet on it.

So you don't have to create the greatest thing since sliced bread.

Just create something that's competent and does what it's supposed to
do and you'll be fine.
#main internet marketing discussion forum #hard #people
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  • Profile picture of the author George Wright
    Hi Steven,

    These are words to live by.

    Thanks for the reminder.

    Being a perfectionist can keep one from doing anything. Besides that If you put out something that doesn't get rave reviews you can improve it based on the negative comments.

    George Wright
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    "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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    • Profile picture of the author CWreports
      Steven,

      So true. And who's to say whether it's competent or great...other than the person on the receiving end. And I like that you can always let them know that you appreciate the effort.

      Like I appreciate your efforts on this forum.

      George...your avatar cracked me up. I had to click it.. I see where your stats page had been visited 125 time.. You running a test or something!!

      Carol
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      “I must create a system or be enslaved by another man’s.” W.Blake
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      • Profile picture of the author George Wright
        Hi Carol,

        I've been changing it often. This one has gotten a lot of views on my profile page. I even had to put up a profile of sorts just to welcome my visitors.

        Originally Posted by CWreports View Post

        Steven,

        So true. And who's to say whether it's competent or great...other than the person on the receiving end. And I like that you can always let them know that you appreciate the effort.

        Like I appreciate your efforts on this forum.

        George...your avatar cracked me up. I had to click it.. I see where your stats page had been visited 125 time.. You running a test or something!!

        Carol
        Signature
        "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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        • Profile picture of the author AndrewCavanagh
          To effectively teach someone in most fields you just need more skill than the person you're teaching and the ability to teach those skills.

          If you understand this you'll realize how you can create valuable information products in nearly any niche simply by learning more than the average person in that niche knows in one valuable area...then create your product around that knowledge.

          How much you can charge for that teaching (as an information product, mentoring etc) will depend heavily on how much your prospect wants it and what it's worth to your prospect in dollar value.

          Kindest regards,
          Andrew Cavanagh
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  • Profile picture of the author Michael Oksa
    Originally Posted by Steven Wagenheim View Post

    I've been hanging out at YouTube lately trying to pick up some guitar licks
    and chords. There are tons of people out there teaching this stuff. And while
    I go through some of the lessons to see how good they are, I am more
    interested, as a marketer, to read the comments of some of the viewers.

    Videos that I would say are okay at best, are getting comments like, "Man,
    thanks, this is really great. You're a great teacher."

    I'm thinking to myself, these guys must really be beginners.

    But forgetting about that, even if they are, if you were truly awful and
    couldn't play, I think you'd get some bad comments.

    Point is, if you're competent, it's not hard to please people. You don't have
    to be super fantastic. Just be competent and you'll have happy customers.

    For those of you who are product creators, especially if you're outside
    of the IM niche (because we're such a picky bunch of SOBs) you should
    have no trouble pleasing your customer base if you just have a competent
    product.

    I am seeing this with my own eyes on some of these videos. I guarantee
    that if these people came out with paid lessons on DVD or whatever,
    these fans would buy them. I'd bet on it.

    So you don't have to create the greatest thing since sliced bread.

    Just create something that's competent and does what it's supposed to
    do and you'll be fine.
    Great point, Steven. That's also why some people do better at article marketing than others. Some people just go for the sheer number of articles, without any thought about the content. Well, who is going to click through on a resource box of an incompetent idiot? Much less buy something from them.

    I have not seen the videos in question, but there's another thing that pleases people - and that's being treated with respect. A guitar teacher that comes across as arrogant and condescending isn't likely to generate as much goodwill.

    In summary: Know your stuff, and treat people well.

    Simple. Yes?

    ~Michael
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    "Ich bin en fuego!"
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    • Profile picture of the author Steven Wagenheim
      Originally Posted by Michael Oksa View Post

      Great point, Steven. That's also why some people do better at article marketing than others. Some people just go for the sheer number of articles, without any thought about the content. Well, who is going to click through on a resource box of an incompetent idiot? Much less buy something from them.

      I have not seen the videos in question, but there's another thing that pleases people - and that's being treated with respect. A guitar teacher that comes across as arrogant and condescending isn't likely to generate as much goodwill.

      In summary: Know your stuff, and treat people well.

      Simple. Yes?

      ~Michael

      I will say that much for these guys. They're all friendly and nice to watch.
      That is such a big part of it. They know how to be kind to their audience.

      Also, they give encouragement and know how to get the viewer excited.

      I'm telling you, you can learn so much about marketing from watching
      guitar instruction videos and seeing how people react to them. You can
      see which ones they like and which ones they don't like. And trust me,
      not all of the good ones are the greatest video quality.

      Presentation is everything.
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      • Profile picture of the author Wild Boom
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        • Profile picture of the author Steven Wagenheim
          More meat and explanations please.
          Yes sir. I will definitely do a better job next time.
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        • Profile picture of the author Terry Hatfield
          Hi,

          Interesting point you make Steven.

          I've seen some of those pick up girls videos on youtube. Some of those guys making those videos couldn't pick up a girl even if the girl was the most desperate girl on the planet. They got no game at all.

          But yet, I see people leaving comments all the time thanking them.

          Makes one wonder if they are not seeding there own videos with happy comments to boost their sales.

          Terry
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          • Profile picture of the author Wild Boom
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            • Profile picture of the author jhongren
              Just create something that's competent and does what it's supposed to
              do and you'll be fine.
              True, Steven.

              When people buy something, there is a need to be fulfilled.

              The person may or may not know.

              As marketer and product creator, we have to even clearer what they need and educate them on that.

              Customers, having felt the genuine interest in you to help, will feel happy and grateful. =)

              Cheers,
              John
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              • Profile picture of the author marcanthony
                This is such a great post that I'm almost speechless, or should I say typeless.

                I have to force myself to remember that people aren't that difficult to please all the time.

                Sometimes, spending too much time trying to please can keep an idea on the shelf.
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                • Profile picture of the author Amy Bass
                  Thats great advice Steven. Sometimes I hold off on certain reports and things because I don't feel like they are 100% perfected enough to be sold.
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                • Profile picture of the author Jason Moffatt
                  This guy James Devon's guitar instruction video was so pleasing to me I decided to make this for him...

                  Jason Moffatt James Devon’s “Eye Guitar” Rules! Learned Greensleeves

                  They were more then surprised that a customer would take to time to thank them in this fashion.
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                  FREE 7-Day Video Training On How To Get People To Know, Like, Trust & Buy From You - http://www.nichefamous.com/
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                  • Profile picture of the author Kevin Riley
                    This goes for customer service too. Be friendly and professional and you get happy customers.

                    I'm always surprised at the praise I get from some customers, for stuff that I do because it is what I believe to be normal practices. Maybe the difference in culture, but many of my North American customers especially seem surprised. Here in Japan, it's just expected.
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                    Kevin Riley, Kevin Riley Publishing, Osaka, Japan


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  • Profile picture of the author justinverr
    excellently put, and as marketers that is all we do, "fulfill a demand to the marketplace"



    Be Passionate, Take Action
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