It Isn't That Hard To Please People

I've been hanging out at YouTube lately trying to pick up some guitar licks
and chords. There are tons of people out there teaching this stuff. And while
I go through some of the lessons to see how good they are, I am more
interested, as a marketer, to read the comments of some of the viewers.

Videos that I would say are okay at best, are getting comments like, "Man,
thanks, this is really great. You're a great teacher."

I'm thinking to myself, these guys must really be beginners.

But forgetting about that, even if they are, if you were truly awful and
couldn't play, I think you'd get some bad comments.

Point is, if you're competent, it's not hard to please people. You don't have
to be super fantastic. Just be competent and you'll have happy customers.

For those of you who are product creators, especially if you're outside
of the IM niche (because we're such a picky bunch of SOBs) you should
have no trouble pleasing your customer base if you just have a competent
product.

I am seeing this with my own eyes on some of these videos. I guarantee
that if these people came out with paid lessons on DVD or whatever,
these fans would buy them. I'd bet on it.

So you don't have to create the greatest thing since sliced bread.

Just create something that's competent and does what it's supposed to
do and you'll be fine.