11 {{ upvoteCount | shortNum }}
11 {{ upvoteCount | shortNum }}

Whats The Best Way To Get A High Opt In Rate

by maximus242
8 replies
Quite simply, whats the best way you've discovered for getting high email opt in rates?
#high #opt #rate
  • Profile picture of the author Jeff Burritt
    Banned
    Everything P.Sharma said is good. In addition, I would offer:

    Target the traffic.

    When people click on an ad or respond to a call to action, it means they want to see what you are offering. Then your email optins mean something. Without targeted traffic your conversions will stink, and you're not really able to split-test with accuracy.

    Ways to target:

    1. Adsense
    2. Facebook ads
    3. YouTube videos
    4. Organic search results
    5. LinkedIn ads

    There are more, but I've found these work for me.

    Good luck!
    {{ DiscussionBoard.errors[8008028].message }}
    • Profile picture of the author JohnMcCabe
      Putting Jeff's good advice another way, it's all about continuity. When someone clicks a link from an ad, the bio line of an article, a link in an email, whatever, they expect something. Give it to them.

      Once they opt in, keep the good times rolling by providing high quality content, including offers for stuff they can buy.

      If you promised them an ebook and a weekly newsletter, send them a weekly newsletter. Not a pitch for every product that offers you a commission, or every solo ad you can sell. That creates a disconnect.

      Way back when, I was my brother's best man. At the rehearsal dinner, my future brother-in-law spent the entire dinner trying to sell me a $500 vacuum cleaner. Not 'welcome to the family, I'm a good guy you can trust', just, to quote Frank Kern, 'buy my shit'...

      Total disconnect. Don't do it to your visitors on your landing page, and don't do it in your emails.
      {{ DiscussionBoard.errors[8008270].message }}
      • Profile picture of the author Paul Hooper-Kelly
        Hi maximus242,

        Just as a video sales letter can increase conversions by as much as three times, can it also turbocharge the response on a squeeze page.

        Warmest regards,

        Paul
        Signature
        If you want to stack the copywriting deck in your favor with tricks and hacks producing winners like: "$20K in three days" "650 sold" "30% conversion", then you might like to know I'm retiring and will spill the beans to two people. More info here.
        {{ DiscussionBoard.errors[8008384].message }}
  • Profile picture of the author GobBluthJD
    Offer quality content.
    {{ DiscussionBoard.errors[8008394].message }}
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by maximus242 View Post

    Quite simply, whats the best way you've discovered for getting high email opt in rates?
    My best way of getting high opt-in rates has always been from using squeeze pages.

    But the lists I've built with them have always produced less income over the 6-month test-periods than the other, smaller lists built from the same visitor-numbers from the same traffic sources, without squeeze pages. Every single time I've split-tested it, in various different niches.

    The biggest list will very rarely be the highest-earning list - and there are reasons for that.

    That's why I don't use squeeze pages any more.

    http://www.warriorforum.com/main-int...ml#post7939758
    {{ DiscussionBoard.errors[8008468].message }}
  • Profile picture of the author MontrealSEO
    always awesome posts by alexa smith

    how do you grab them into your email list without a squeeze page alexa?

    if the answer is in that link you provided, oopsies checking it out now...
    {{ DiscussionBoard.errors[8008946].message }}
    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by MontrealSEO View Post

      always awesome posts by alexa smith
      how do you grab them into your email list without a squeeze page alexa?
      if the answer is in that link you provided, oopsies checking it out now...
      I don't think it is, actually ...

      I do about the same as John McCabe, and here's his answer.

      That post and then several posts following it (and maybe a few before it!) contain a bit of relevant chat, I think.

      In other words, to clarify - I have an opt-in box which is the "banana" on my landing-page, and I have a "featured post" at the top center, incentivizing the opt-in. The box itself actually appears on every page of my site (it's "sidebar content"). So I'm showing people a content-rich site, but the site's primary purpose is to collect their email address without using a squeeze page. This will sound outrageous but I suspect that in some ways the content itself doesn't even matter very much: I just want visitors to know that it's a content-rich site (whether they look at much/any of the content or not) and not a squeeze page. That's what makes the financial difference to me: I want the email addresses of some of the people who won't opt in to a squeeze page, because they're going to be my "star customers".
      {{ DiscussionBoard.errors[8009047].message }}
      • Profile picture of the author Linkology
        Originally Posted by Alexa Smith View Post

        This will sound outrageous but I suspect that in some ways the content itself doesn't even matter very much: I just want visitors to know that it's a content-rich site (whether they look at much/any of the content or not) and not a squeeze page.
        It's not outrageous at all, I agree...

        Originally Posted by Alexa Smith View Post

        I want the email addresses of some of the people who won't opt in to a squeeze page, because they're going to be my "star customers".
        Again- agreed.
        {{ DiscussionBoard.errors[8009091].message }}

Trending Topics