Is YOUR follow-up sequence driving people away?

by 19 replies
23
Hey guys

Have you ever checked your follow-up message statistics to see which of them causes the most unsubscribes?

You might be surprised at the findings!

I just did a check on a sequence we run and here are the statistics for the 6 messages in the sequence.

Message #1 generates 15.5% of the unsubscribes
Message #2 generates 76.8% of the unsubscribes
Message #3 generates none of the unsubscribes
Message #4 generates 0.6% of the unsubscribes
Message #5 generates 0.6% of the unsubscribes
Message #6 generates 6.6% of the unsubscribes

It's very interesting to see that message #2 generates so many more unsubscribes than the other messages. That message needs some SERIOUS work.

So look at your own statistics for your follow-up messages because it could actually be your content that is driving people away.

Now there's a scary thought.

Cheers,

Neil
#main internet marketing discussion forum #driving #followup #losing #people #sequence #subscribers
  • They are the freebie seekers collecting their products and moving on.
  • Nope.

    No freebies in that sequence and none promised.
    • [2] replies
    • The other number that's worth working on is the total unsubscribes.

      It's 8.9% of all subscribers who join the list.

      Now, that number is meaningless on its own but its a number that we should be striving to drive down.

      Cheers,

      Neil
      • [2] replies
    • Banned
      Was the second one a promotional email? I'm curious as to what set that one apart from the others in your series.
  • I use a a welcome message something like, "in the next mail I'll tell you how to blabla" same in the second, after that I send an offer or more free content, so far, so good
  • [DELETED]
    • [1] reply
    • That`s a good point. Another aspect is that I really hate seeing on and on daily emails telling me I need to buy something.. it`s boring and exhausting.. Just slow down on blasts and you`ll see lower unsubscribe numbers..
  • Good post Shaun.

    And the follow-up sequence is a step in the qualification process that starts with the initial signup.

    Good call.
  • Person subscribes and downloads the product (a lot will immediately unsubscribe straight away because they had no intention of adding another marketers emails to their already huge inbox)

    The people who unsubscribe after the first email obviously didn't get the desired value/result out of the download and therefore they unsubscribe.

    I'm not saying that this is the case here, but for most of the list builders out there I reckon the statistics from the first and second email are not surprising.
    • [1] reply
    • It's a straightforward course with no freebies and no promotions.

      Don't worry about me, I'll be able to sort it out. I just haven't had a chance to look at it yet. This was really a heads up for everyone else to check their own sequences.

      Some great ideas are coming out here.

      Cheers,

      Neil
  • It's so interesting that so many people are assuming that
    they know what the message CONTENT is when Neil didn't
    mention this. How can you know why they are unsubscribing
    if you don't know what the messages say and for what
    product the series is written?

    The only conclusion that can be drawn is already related
    in the OP--you need to ask what about message #2 is
    causing this high unsubscribe rate.

    -Ray Edwards
  • Indeed. I can't even remember what's in it. It will be fun reviewing it though. I like whodunnits!
  • I actually get my most unsubscribes from the middle of my sequence, although I still get a lot of buyers from way after too.
  • Getting unsubscribes isn't actually always a bad thing.

    These are probably the people who will never buy anything from you so it's okay to just see them go away.
  • I been only promoting after the 7th email. Most of my emails before that is building trust with your new best friend. Yeah I will promote a product I do recommend in the 1st couple of emails (rare) but the first couple of emails is great content which is free. After that they can decide if they like my tone of voice, trust and info.

    I do lose most of my subscribers towards the end of my followups...but if they are not interested no longer why waste your time and their time?
  • I've actually looked at my stats and have made the same analysis a few months back. I discovered that most people unsubscribed on the 5th message. To fix this, i moved that message to email #35, and replaced it with a follow-up message that was similar to message #4. Unsubscribed rates dropped.
    • [ 1 ] Thanks
    • [1] reply
    • Randall, 35 email follow ups?!?! Nice lol.
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