Not really sure what you're asking here? What are you advertising here, and how are you thinking of advertising? Paid ads? A Fan page? What?

Hi Travis! Definitely need some more information. As Martin mentioned, we would need to know what you're advertising and how you're thinking about doing it on Facebook (paid ads, fan page).

Also, what is your goal with marketing it on Facebook? Are you looking to get people on your mailing list, build a relationship with people, what? Social media shouldn't just be used for promotional purposes especially if you're going to build a fan page. It should be used as relationship marketing so you can build that relationship with your audience. Ultimately, people buy from those they know, like and trust!